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Rolls-Royce EV likely to take the name Silent Shadow

Rolls-Royce last year trademarked the name Silent Shadow with the German patent office, and that moniker is likely to be applied to the British luxury carmaker's upcoming battery electric vehicle. In an interview with Bloomberg Television, Rolls CEO Torsten Muller-Otvos confirmed that the company is working on a purpose-built EV. While he would not reveal the scheduled launch date, Rolls-Royce has previously said an EV model would arrive before the end of the decade. The Silent Shadow name echoes the Silver Shadow of 1965-1980. Although Rolls-Royce has previously ruled out doing a plug-in hybrid, the German-owned British automaker has been inching toward full-electric vehicles for some time. At the 2011 Geneva auto show, it introduced an electric version of the last-generation Phantom named 102EX. More recently in 2016, it unveiled the stunningly futuristic 103EX concept, which was fully electric. "Electrification fits perfectly with Rolls Royce — it's torquey, it's super-silent," Muller-Otvos said. It's true that, at Rolls-Royce, the sound of the car's engine has never been a selling feature. Instead, the brand has long promised near-silent motoring. Indeed, a 1958 ad for Rolls-Royce by advertising legend David Olgivy, makes a claim to the car's quietness. And that ad has become what many consider to be the most famous auto ad of all time: "At 60 miles an hour the loudest noise in this new Rolls-Royce comes from the electric clock." Maybe they'll want to revisit that claim when the Silent Shadow makes its debut. Green Rolls-Royce Automotive History Electric

Rolls-Royce Ghost Black Badge Ekleipsis Private Collection is an eclipse on wheels

Demand for Rolls-Royce's Black Badge models has been high, so the brand is going further down this dimly-lit avenue with a limited-edition version of the Ghost called Ekleipsis Private Collection. The sedan features several specific astrology-inspired styling cues inside and out. As its name implies, the Ekleipsis is a tribute to the eclipse (the one that you see in the sky, not the one built by Mitsubishi). It's based on the Ghost Black Badge, but it's finished in a special color called Lyrical Copper that captures "the mysterious, ethereal light cast by a total solar eclipse," according to Rolls-Royce's design team. Mandarin exterior accents on the body and the brake calipers add a touch of contrast to the look, and the thin line that stretches from the front part of the fenders to the rear part of the quarter panels is applied entirely by hand. Inside, the Ekleipsis features Rolls-Royce's signature Starlight headliner with a special animation that mimics an eclipse. When the doors close and the engine starts, the stars in the headliner darken and a specific sequence plays to replicate a full solar eclipse. We'll save you the trouble of counting them: The circle that appears consists of 940 "stars" while the background includes an additional 192 "stars." This lasts for seven minutes and 31 seconds, the longest duration of a total solar eclipse, and the standard Starlight headliner returns at the end. Fine-tuning this feature was easier said than done. Rolls-Royce spent a year on it, and it built three complete prototypes to perfect it. Rolls-Royce didn't stop there. The dashboard gains an analog clock whose bezel incorporates a brilliant-cut 0.5-carat diamond. Surprisingly, this is the first time that the company has integrated a gemstone into the clock's bezel. The passengers sit on two-tone leather-upholstered seats with over 200,000 perforations, and the list of standard features includes umbrellas with Mandarin piping as well as a car cover. Production of the Rolls-Royce Black Badge Ghost Ekleipsis Private Collection is limited to 25 units globally. Pricing information hasn't been announced, but it's of little interest to us because the model was sold-out before its public unveiling. Besides, if you need to ask ... Related video: Here's a tiny taste of Rolls-Royce Spectre color and customization options!

Rolls-Royce wrapped a Ghost in gold for Antonio Brown's Super Bowl use

Well, don't I feel like a jerk. While in San Diego earlier this week for the Honda Civic Coupe launch, I stumbled across a Rolls-Royce Phantom that had been wrapped in a chrome/polished gold finish. It was atrocious, so I took a picture, posted it on Facebook, and captioned it by suggesting that Charles Rolls and Henry Royce were turning in their graves. Now, the company those two men lent their names to have wrapped a Ghost in a very similar style for Pittsburgh Steelers wide receiver Antonio Brown to drive around San Francisco during Super Bowl 50. It's not clear why Brown is in San Francisco, since his team never made it past the AFC Divisional Playoff. But his love of Rolls-Royce motorcars is no secret. Brown made headlines in the sporting world in July of 2015 for his Phantom. Sporting a matte-black finish with a wide yellow stripe down the middle – just like the Steelers' helmets – the car also wore whitewall tires and bore Brown's signature in a gloss decal. This wrapped Ghost is about as tasteful. Its semi-gloss gold finish is broken up by the silver hood, while Brown's catchphrase, "Business Is Boomin" is displayed along the doors. The front fenders feature Brown's initials and his number. At least there aren't whitewall tires. You can check out the one-off Ghost in the gallery above. Or you could do the sensible thing and forget this thing ever existed. Related Video: