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Rolls-Royce reveals Year of the Dragon-themed customer commissions

Most buyers who order a new Rolls-Royce customize it through the brand's Bespoke department, and four recently requested a car inspired by the Year of the Dragon, which starts on February 10 in China. The company is highlighting the meticulous design changes it made. The batch of four Lunar New Year-themed cars is split into three units of the Phantom Extended and one example of the Cullinan. And, surprisingly, not all of them are headed to the Chinese market; Rolls-Royce says that the orders came from three different continents. Its designers started by creating a dragon logo specifically for the four builds. It's hand-stitched or hand-painted depending on the application. Red has historically been associated with the Year of the Dragon, it represents prosperity and good fortune in Chinese culture, and it defines the look given to three of the four cars (the fourth hasn't been unveiled yet). One of the Phantom Extended models is finished in a two-tone Cherry Red and silver livery with hand-painted Phoenix Red pinstripes and the dragon logo on each fender. The Cullinan is finished in Selby Gray and Cherry Red with white pinstripes and logos, while the second Phantom is black with Phoenix Red pinstripes and no dragon logos.  Painting the dragon logo that appears on the dashboard in three of the four cars is a complex, multi-step process that takes over two weeks. Rolls-Royce notes that the logo is the work of one artist who overlays multiple shades of red in four individual stages to achieve a 3D effect. Look up and you'll see another dragon; it's in the Starlight headliner. It consists of 677 stars that shine to create a dragon's shape and an additional 667 stars spread out across the panel. Designing this headliner took over three months and making it requires over 20 hours. There's no word yet on how much Rolls-Royce charged for each commission, but we're guessing price wasn't a concern.  Related video:

Even in a down economy, Rolls-Royce is on a roll

Limited Volume, Big Margins Spell Success
Bigger isn't always better, especially when it comes to selling super luxury. Rolls-Royce CEO Torsten Müller-Ötvös expects the British automaker to again post a record year, despite the economic troubles in Europe and weak growth in both the US and China.
"It is not all doom and gloom out there," Müller-Ötvös explains, noting that the declining sales in Europe and elsewhere have been offset by good performance for the marque in the Middle East, Japan, Singapore, Hong Kong and Russia.

Rolls-Royce builds its second Boat Tail, one with a pearl theme

Last year, Rolls-Royce introduced the stunning Boat Tail custom-built convertible. Even with a rumored cost of around $30 million, the company had three buyers. The second of the three cars has been revealed, and this one is themed around pearls. Apparently the buyer's father harvested pearls, and the buyer runs the business that stemmed from it. So that's where the theme came from, and Rolls-Royce ran with it. The exterior's rosy white paint with white and bronze flake, and the contrasting hood, are based on the oyster shells the buyer provided for inspiration. The rear deck features a walnut veneer with brushed-finish rose gold pinstripes. The Spirit of Ecstasy hood ornament is also rose gold-plated. The interior has leather that matches the exterior paint. The center tunnel is again covered in the same walnut veneer as the rear deck. The clock and the gauges feature mother-of-pearl in the faces, and the clock's material came from the buyer's personal collection. As with the other Boat Tail models, the car has a split-opening rear that houses dishes and flatware, as well as an umbrella. The umbrella can be attached to the rear, and fold-out chairs allow the car to be the ultimate outdoor eating location. The entire car is also hand-built with custom aluminum panels. Powertrain details weren't given, though being based on the Phantom, it probably has the same turbocharged V12, eight-speed automatic and rear-wheel drive as the mainline sedan. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.