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Rolls-Royce CEO says demand for luxury cars is recovering

LONDON — The chief executive of Rolls-Royce said demand for his company's luxury cars is rebounding, helped by sales in Asia, and he is optimistic about the outlook for next year after the coronavirus pandemic hit consumer confidence and closed dealerships. Torsten Muller-Otvos said the demand meant Rolls-Royce was the first car company to resume car production in the United Kingdom on May 4. "We see a very fruitful business now coming back from Asia, also Europe is coming back on track, the Americas just delivered an excellent July result and August result," the boss of the BMW-owned Rolls-Royce Motor Cars told Reuters. "I am quite optimistic looking into 2021, particularly on the back of a very strong order bank we have already on our books." Muller-Otvos said his company has no plans to move production out of the United Kingdom because of Brexit. "We are committed to Britain. I would even call us being part of the British industrial crown jewels," he said. "For that reason, Rolls-Royce belongs to Britain."

One-off Boat Tail is the tapered tip of Rolls-Royce's coachbuilding iceberg

Rolls-Royce is open to taking additional requests for one-off cars from its wealthiest clients in the coming years. It doesn't plan to make coachbuilt vehicles the norm in order to maintain their exclusivity, however. Rumored to cost nearly $30 million, the Boat Tail (pictured) introduced in May 2021 demonstrated what the BMW-owned British firm is capable of when money is truly no object. It's the product of a four-year development process that presumably cost several million dollars, and it was built at the request of three anonymous clients. It's the first car made since Coachbuild was promoted to a standalone division with the group, and it's very likely not the last. "Our idea is to maybe do one project every second year. Whether it's three cars or one car will hinge very much on the idea of the clients, and also on our appetite for doing it," explained company boss Torsten Muller-Otvos in an interview with British magazine Autocar. He added Rolls-Royce has the luxury to turn down requests it doesn't like. Precisely what will receive the firm's proverbial green light for production hasn't been specified. We're guessing future one-offs will need to adhere to the company's image, so transforming a humble Fiat 500 into a luxury car, Aston Martin Cygnet-style, is probably very low on the firm's list of priorities. Regardless, one-of-a-kind models won't roll out of the Rolls-Royce workshop on a weekly basis. Executives want to keep them "very rare," the CEO added, even if they receive numerous requests. Supply won't necessarily keep up with demand. What comes next depends on what customers request (and are willing to pay for). Rolls-Royce is open to experimenting with different body styles and different powertrain types, including a fully electric system. It's reportedly working on its first electric model, which could be called Silent Shadow when it enters production, and this foundation could be used to make a coachbuilt car if a customer commissions it. "There is no intention to boost any volume, because the intention clearly is to create projects that are significant for the brand's history in 70 or 100 years or so, and that are truly unique pieces. That also fits quite nicely into the heritage of Rolls-Royce with coachbuilding projects in the 1920s and the 1930s," Muller-Otvos concluded. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Rolls-Royce Cullinan's Viewing Suite seats are its tailgate party trick

It's one thing to flip down the rear bench of a Chrysler Town & Country parked at a scenic spot, sit on the folded-down backrest and look at the sunset. It's another thing to park a Rolls-Royce Cullinan on a similarly scenic spot and utilize the, ahem, Rolls-Royce Viewing Suite. Deployed at a touch of a button, the Viewing Suite is formed by two rear-facing leather chairs that emerge from the Cullinan's trunk. As well as the chairs, a cocktail table is fitted on the "luxuriously comfortable viewing platform" that enables a Cullinan owner to "take in the world's most breath-taking vistas or view a sports event or even watch their children take part in their school sports day," as Rolls-Royce suggests. While not explicitly mentioned, it's probably also perfectly suitable for a tailgate party with a couple cold ones fetched from a cooler while a ballgame plays on a portable TV. But as Rolls-Royce says, "Wherever one ventures, the Rolls-Royce Cullinan Viewing Suite guarantees the best seat in the house." The Cullinan is likely to cast aside its camoflage come Geneva time next month. Recent spy shots have depicted the luxury SUV with suicide rear doors, a feature that most large SUVs do not have. Related Video: Featured Gallery Rolls-Royce Cullinan Viewing Platform Image Credit: Rolls-Royce Auto News Rolls-Royce SUV Luxury rolls-royce cullinan