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Over 10 years of research went into the Rolls-Royce Spectre EV

Rolls-Royce's first series-produced electric model, the 577-horsepower Spectre, made its debut in October 2022. Electrification suits the British luxury brand well, as its clients primarily prefer a smooth and quiet ride over a deep exhaust note that sends chills down your spine. But the company's top executive told Autoblog that finding the right path to the EV segment required over a decade's worth of research. The electric 102EX prototype from 2011 helped blaze this path. It wasn't approved for production, but it showed Rolls-Royce what to do. "We never intended at that time that we would bring [the 102EX] to the market," company boss Torsten Muller-Otvos told me on the sidelines of the 2023 Villa d'Este Concours d'Elegance. "I joined Rolls-Royce in 2010, and I was always in the belief that we need to look into alternative propulsions for the brand." Rolls-Royce is part of the BMW Group, and this practice is common throughout the company: BMW and Mini experimented with electric prototypes at that time as well, and the iX5 presented in 2023 will bolster the firm's hydrogen research. Rolls-Royce learned several lessons from the 102EX project. One was to simply keep on keeping on. "One clear learning from all of our clients worldwide is to make sure that it is a Rolls-Royce first and an electric car second, not the other way around. [The Spectre] smells like a Rolls-Royce, it feels like a Rolls-Royce, and it sounds like a Rolls-Royce — [that means that] there is no sound, obviously. [There is] no funky dashboard, huge screen, or whatever. That would not be us," he continued. Customers also told Rolls-Royce not to make a car defined by superlatives. These buyers aren't concerned about having the longest driving range or the quickest acceleration time, largely because they already have a variety of different cars in their fleet plus access to private jets. This also explains why many Rolls-Royce models aren't used as long-distance cars in spite of a powerful V12 engine and a spacious interior. "It was clear that we don't need to be number one with outrageous range; a range of [about 310 miles] is totally sufficient for our clients. [The EX project] also gave us the right logic behind battery size, what we need to do in terms of body shape, and what the car should look like. It's a very fine balance between range, the size of the battery, and what kind of compromises you suddenly get into the entire design of the car. I'm going to say we learned a lot.

2021 Rolls-Royce Ghost Extended is a lavish living room on wheels

Rolls-Royce made the second-generation Ghost about 3.5 inches longer than its predecessor. If that's not enough, the British firm just unveiled a long-wheelbase variant named Extended that gains another seven inches. Company boss Torsten Muller-Otvos explained the Ghost Extended was developed for customers who want to be driven during the week, but who prefer to drive themselves on the weekend. His team's challenge was to carve out more space for the rear passengers without compromising the sedan's handling, or significantly altering its proportions. To that end, stylists extended only the rear doors and the sheetmetal around them. Rolls-Royce hasn't released images of the front part of the cabin; it's what's out back that counts. Business-class-like individual Serenity Seats are offered at an extra cost (even the ultra-rich have to tick option boxes), and the BMW-owned company proudly noted it allocated a spectacular amount of resources to developing the perfect in-car champagne cooler. Nestled between the rear seats, it has two operating modes: it chills non-vintage champagne to precisely 6 degrees Celsius, and vintage champagne to exactly 11 degrees. Rear-seat passengers can sit back, sip Dom Perignon Rose that costs as much as a Nissan Sentra, and enjoy more legroom than many people have in their living room. Only the Phantom Extended offers a more spacious cabin, the firm claims. Alternatively, they can work on-the-move thanks in part to the in-car Wi-Fi hotspot. Rolls-Royce made no mechanical changes, meaning the Extended uses the same 6.75-liter V12 as the standard-wheelbase model. It's twin-turbocharged to 563 horsepower and 627 pound-feet of torque, and it spins the four wheels via an eight-speed automatic transmission. All-wheel steering comes standard, and one of the most advanced suspension systems in the world ensures the Ghost delivers the Magic Carpet Ride buyers expect. Ghost Extended deliveries will begin during the fourth quarter of 2020. Rolls-Royce hasn't announced pricing information, but the sedan likely costs over $350,000 before options — and champagne — are factored in. Related Video: Featured Gallery 2021 Rolls-Royce Ghost Extended, official images View 10 Photos Rolls-Royce Luxury Sedan

Rolls-Royce celebrates brand's 120th with Ghost Prism

The Ghost might be Rolls-Royce’s smaller, “entry-level” car, but those words donÂ’t mean much when referring to the storied British automaker. With an almost $350,000 starting price, the Ghost is nearly as exclusive as its larger counterparts, but the recently announced Prism model will be even harder to get. Rolls said it would produce just 120 units of the car to celebrate its 120th anniversary in 2024, though itÂ’s unclear how many are already sold. As these things typically go, high-value clients and famous people tend to get the first crack at exclusive models, as theyÂ’re meant to be rolling advertisements for the brand. Last year was the brandÂ’s best ever, as it moved more than 6,000 vehicles in 2023, with America and record growth in the Middle East leading the charge. The automakerÂ’s demo car came in Gunmetal gray, which it said took 16 hours of hand polishing and a ten-step process that involves four layers of paint application. A high-gloss black-gray color is applied to the grille and trunk lid, which involves polishing the paints to such a high-gloss finish that they appear metallic. The dark colors highlighted with bolder hues are meant to convey the appearance of a prism, hence the carÂ’s name. Buyers can choose between four accent colors: Forge Yellow, Mandarin, Phoenix Red, and Mandarin. The color is applied to the brake calipers, lower bumper inserts and coachline, which Rolls said is a styling element that ties together the “mechanical, aerodynamic, and sculptural elements of Ghost.” Inside, the car gets Rolls-RoyceÂ’s famous Starlight Headliner with 1,040 individual LED “stars” across the interior roof. While these exclusive features are selling points for the Ghose Prism, Rolls said buyers still get access to its entire catalog of colors, materials, and options. Most people extend the automakerÂ’s already extreme purchase prices by several thousand dollars, pushing the average purchase price far above what we see on paper. Related Video