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Rolls-Royce Phantom celebrates decade of decadence

Ten years ago, Rolls-Royce opened its Goodwood manufacturing facility and handed over the keys to the very first Phantom. Back then, parent company BMW was cranking out Phantom sedans at the blistering pace of one unit per day. By the end of 2003, that number had tripled, and today, the Goodwood plant builds a total of 20 Phantoms in sedan, coupe, drophead and extended-wheelbase models during a single day's working hours. Originally, there were fewer than 400 workers on staff responsible for hand-building the big cruisers, but now the plant boasts over 1,400 craftsmen, with 100 of those positions added in 2012 alone.
Rolls-Royce boasts one of the lowest staff turnover rates of any brand in the industry, thanks in part to a successful apprenticeship and internship program, and the company notes 80 percent of its workers live within 15 miles of the facility. You can read the full press release on the 10th anniversary of both the Phantom and the Goodwood plant below.

Bloodhound SSC fires up Rolls-Royce jet engine for land speed record

RAF ST MAWGAN, England — Fizz, whirr, shriek, pop and silence ... It took several attempts to get the Bloodhound land speed record contender started for the first time on Sept. 28. On a bright and blustery day at RAF St Mawgan in Cornwall, in southwest England, the sense of occasion was palpable, if only the damn jet engine's blades would fire up. But the Rolls-Royce 20,232-pound-thrust turbofan wasn't going to give up its virgin status as a car engine easily. As driver, RAF pilot and current land speed record-holder Andy Green explained, the Rolls EJ200 is one of the most reliable military jet engines ever, but it's never been used before in a car. "I can show you figures of its incredible reliability," he said, "but every bit of its control software expects it to be in a Typhoon [fighter aircraft], and we have to keep telling it that it is in an aircraft, which needs some quick-footed work on the software." This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Quick-footed indeed, as right there on the RAF St Mawgan runway, without a pizza or a Coca-Cola in sight, software engineer Joe Holdsworth performed a virtuoso piece of recoding on the engine's software to persuade it not to shut down in alarm at some low-level electrical interference it simply doesn't see in its normal aeronautical environment. Then, with just 20 minutes left of the team's running permission window, the remote jet starter cart shrieked, its air-delivery pipe bulged like an elephant's trunk blocked with a coconut and the massive turbofan spun, popped, emitted a polite ball of flame and smoked into life. No cheers or high-fives here; this is after all a British team. But there was clear delight from the 20 engineers attendant on Bloodhound. After three successful starts, Wing Commander Green leapt from the cockpit and Mark Chapman, chief engineer, pronounced that he was well satisfied and that the sight of a jet car surging gently against its arrestor cable and wheel chocks was awesome. "We knew it was going to take a couple of starts to get it running," said Chapman, who explained why the engine appeared so smoky at first. "This is an inhibited engine, so it was tested a couple of months ago at Rolls-Royce and basically filled with corrosion inhibitor, and you've got to blow that all through at the start.

Rolls-Royce Wraith and Dawn: going, going, soon to be gone

Fans of fabulously expensive two-door coupes and convertibles will be saddened to learn that the Rolls-Royce Wraith coupe and Dawn convertible will be departing the U.S. market at the end of the 2021 model year. The dispiriting news was first reported by Motor1 and has been confirmed by a Rolls-Royce spokesperson. Time passes more slowly in the ultra-luxury segment, where vehicle life cycles can stretch far beyond the norm. But even given that reality, the debonair duo are getting on in years. The Wraith was introduced for 2013, and the Dawn made its debut in 2015. Both models are based on the even-older F01-generation BMW 7 Series platform that also underpinned the previous-generation Ghost. The models will continue to be sold in other markets and will not be immediately replaced in the U.S. That leaves the brand with a three-model lineup here in the U.S. with the Ghost and Phantom sedans and the Cullinan SUV. Granted, as of late U.S. car buyers have been shunning coupes and convertibles in droves, but the Rolls-Royce lineup loses a measure of glamour without the extravagance of the less-practical but more statement-making two-doors. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.