Curtains, Coolbox, Feature Sel 2, Only 2,260 Miles, Rolls Royce Dealership... on 2040-cars

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BMW profit of $2.7B is down as automaker invests to keep luxury lead

Despite selling 6.6-percent more vehicles - a record by volume - and posting higher revenues in the second quarter of 2013, BMW Group's profit of 2.07 million euros ($2.75 billion) is down 8.8 percent from last year. Investments in new technology (e.g. the new i3) and personnel, in addition to a competitive market, are to blame, BMW states. But the automaker remains committed to its fiscal targets for 2013, which, Chairman of the Board of Management of BMW AG, Norbert Reithofer, says will be "on a similar scale to 2012."
The BMW brand's sales performance in the first half of the year, which increased by 7.7 percent to 804,258 vehicles delivered, was good enough for it to maintain its lead in the luxury market, narrowly beating Audi, which delivered 780,510 vehicles, Automotive News reports. Mercedes-Benz delivered 694,433 vehicles to cement third place.

Grey Poupon's Pardon Me Lost Footage ad airs during Oscars

Those of you that took our tip and tuned in for last night's Academy Awards may have caught the latest iteration of the famous Grey Poupon commercials, featuring a pair of Rolls-Royce sedans and their condiment-loving stewards. The update to the 1981 commercial was only shown in part on television, however, as the mustard company directed viewers to its website to see the entirety of the Lost Footage spot. Of course if you didn't bother then, you can just scroll down to see the full-length two-minute commercial here.
As you're viewing, note that the Grey Poupon marketers did not, it would appear, get official sanction from Rolls-Royce this time around. While the Rollers in the commercial have all sorts of James Bond-like accouterments, they don't appear to have the official Spirit of Ecstasy hood ornaments, for example, and they have restyled lights and grilles. Check out the new spot below, and see if it stacks up to the iconic Pardon Me original.

Check out some of the coolest Rolls-Royce Bespoke projects of 2023

The vast majority of buyers who order a new Rolls-Royce customize the car to some extent — the sky is the limit, and we're not talking about the one embedded into the headliner. As 2023 draws to a close, the British brand is highlighting some of the coolest requests it received. Rolls-Royce notes its Bespoke department received several unprecedented requests in 2023; one customer even asked for a special scent, and engineers had to develop several new paint processes. One of the highlights is the Phantom Syntopia, which the company labels "the most technically complex Bespoke commission ever undertaken." Created jointly with Dutch fashion designer Iris van Herpen, it explores a theme called "Weaving Water" with custom details on the hood, the dashboard, and the headliner, which took nearly 700 hours to make. Travel inspired several Rolls-Royce customers in 2023. Three units of the Cullinan Black Badge Lucid Nights were built for the South Korean market and painted in Lime Green, Indy Red and Tucana Purple, respectively, as a tribute to the neon-lit streets of Seoul. Moving closer to the brand's headquarters, the one-off Phantom Cinque Terre features styling cues inspired by some of Italy's most touristic villages and the wine made in that region. The headliner notably incorporates a map of Italy embroidered with no less than 14,338 individual stitches. Limited to 25 units, the Ghost Black Badge Ekleipsis Private Collection features styling cues from the world of astrology. It's finished in a color combination inspired by a total solar eclipse, and its headliner gains an animation that mimics an eclipse and lasts for seven and a half minutes. The dashboard gets a clock whose bezel incorporates a brilliant-cut 0.5-carat diamond — the first in Rolls-Royce's history. Riding in the one-of-one Rose Blossom Phantom should feel like sitting in a summer garden, without the sunburn and the wasps trying to taste your drink. Rolls-Royce embroidered flowers into the dashboard and the headliner, and it added four species of butterfly (Swallowtail, Peacock, Common Blue and Duke of Burgundy) to bring the backdrop to life. The headliner in this car required over 200 hours of work. Some buyers take a more personal approach to customization.