2023 Rolls-royce Ghost on 2040-cars

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Grey Poupon's Pardon Me Lost Footage ad airs during Oscars

Those of you that took our tip and tuned in for last night's Academy Awards may have caught the latest iteration of the famous Grey Poupon commercials, featuring a pair of Rolls-Royce sedans and their condiment-loving stewards. The update to the 1981 commercial was only shown in part on television, however, as the mustard company directed viewers to its website to see the entirety of the Lost Footage spot. Of course if you didn't bother then, you can just scroll down to see the full-length two-minute commercial here.
As you're viewing, note that the Grey Poupon marketers did not, it would appear, get official sanction from Rolls-Royce this time around. While the Rollers in the commercial have all sorts of James Bond-like accouterments, they don't appear to have the official Spirit of Ecstasy hood ornaments, for example, and they have restyled lights and grilles. Check out the new spot below, and see if it stacks up to the iconic Pardon Me original.

Rolls-Royce Ghost Black Badge Ekleipsis Private Collection is an eclipse on wheels

Demand for Rolls-Royce's Black Badge models has been high, so the brand is going further down this dimly-lit avenue with a limited-edition version of the Ghost called Ekleipsis Private Collection. The sedan features several specific astrology-inspired styling cues inside and out. As its name implies, the Ekleipsis is a tribute to the eclipse (the one that you see in the sky, not the one built by Mitsubishi). It's based on the Ghost Black Badge, but it's finished in a special color called Lyrical Copper that captures "the mysterious, ethereal light cast by a total solar eclipse," according to Rolls-Royce's design team. Mandarin exterior accents on the body and the brake calipers add a touch of contrast to the look, and the thin line that stretches from the front part of the fenders to the rear part of the quarter panels is applied entirely by hand. Inside, the Ekleipsis features Rolls-Royce's signature Starlight headliner with a special animation that mimics an eclipse. When the doors close and the engine starts, the stars in the headliner darken and a specific sequence plays to replicate a full solar eclipse. We'll save you the trouble of counting them: The circle that appears consists of 940 "stars" while the background includes an additional 192 "stars." This lasts for seven minutes and 31 seconds, the longest duration of a total solar eclipse, and the standard Starlight headliner returns at the end. Fine-tuning this feature was easier said than done. Rolls-Royce spent a year on it, and it built three complete prototypes to perfect it. Rolls-Royce didn't stop there. The dashboard gains an analog clock whose bezel incorporates a brilliant-cut 0.5-carat diamond. Surprisingly, this is the first time that the company has integrated a gemstone into the clock's bezel. The passengers sit on two-tone leather-upholstered seats with over 200,000 perforations, and the list of standard features includes umbrellas with Mandarin piping as well as a car cover. Production of the Rolls-Royce Black Badge Ghost Ekleipsis Private Collection is limited to 25 units globally. Pricing information hasn't been announced, but it's of little interest to us because the model was sold-out before its public unveiling. Besides, if you need to ask ... Related video: Here's a tiny taste of Rolls-Royce Spectre color and customization options!

Rolls-Royce Wraith looks rad in red [UPDATE]

UPDATE: An earlier version of this post called this car the "St. James Edition," which is incorrect. It's not a full-on special edition, rather a bespoke color. And an awesome one, at that. Of all the cars that would look right in red, and of all the colors you could specify for a new Rolls-Royce, ordering up a bright scarlet Wraith might not seem like the first choice to many. Fortunately there are plenty of other options available in the Rolls-Royce catalog. But for those who disagree, the British luxury automaker offers St. James Red, the bespoke color seen here. The color is offset by chrome brightwork on the grille, window frames, and door handles. The wheels are done up in a two-tone silver and gloss black, while the interior is swathed in what we're sure is only the softest, most supple black leather known to man. Of course, since it's a Wraith, there's power to match that racy exterior. This coupe is, after all, the most powerful vehicle Rolls-Royce has ever offered, packing a 6.6-liter twin-turbo V12 with 624 horsepower and 590 pound-feet of torque, propelling over 5,000 pounds of luxury to 60 in a scant 4.4 seconds. More than adequate, indeed. If there was ever a Rolls that could get away with the bright red approach, surely it's the Wraith.