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Watch the Rolls-Royce Cullinan tackle the sand dunes outside Dubai

The Rolls-Royce Cullinan is coming soon. The British automaker has made copious effort trying to keep the coming Cullinan from being considered just a crossover or SUV. The carmaker calls it an All-Terrain High-Sided Bodied Vehicle, and a feature as banal as a tailgate has been billed as a "luxuriously comfortable viewing platform." Yet when Rolls-Royce took a prototype Cullinan for testing in the Dubai dunes, they recorded their Phantom-based SUV ripping up the sand in ways you'd expect from a 30-year-old Chevrolet Blazer. As the Nurburgring became to cars, the dunes outside of Dubai have turned into a testing venue as useful as they are photogenic. Rolls-Royce's trip there follows a list of other luxury SUV makers, including Range Rover, Bentley, and most recently, Lamborghini. What caught our eye in this video is that outside of century-old, black-and-white photos of Charles Stuart Rolls hammering one of his early cars in contests like the 1906 Tourist Trophy, this is the first time we've ever seen Rolls-Royce do anything unabashedly racy off-road. It's as if they plucked Florida Man from the Soggy Bottom Mud Park, gave him the keys to a Cullinan and the challenge, "A case of Pabst says you can't break it." Fast forward to the 1:08 mark to get into the action. Obviously, we don't expect any Cullinan driver — save those Dubai hoons — to thrash a Cullinan like so. But it's nice to know the All-Terrain High-Sided Bodied Vehicle can do it. Related Video: News Source: Rolls-Royce [via YouTube] via Autoevolution Rolls-Royce SUV Future Vehicles Luxury Videos dubai rolls-royce cullinan

Rolls-Royce Serenity takes luxury to a new level in Geneva [w/video]

Rolls-Royce is known for cosseting occupants in the lap of luxury, but the brand is taking opulence to a whole new level at the 2015 Geneva Motor Show with the Serenity. The company's Bespoke Design team starts with the already lavish Phantom Extended Wheelbase and just keeps adding extravagant touches. The unique styling takes inspiration from Japanese royalty. For the exterior, the Serenity features a three-stage pearl-effect paint with 12 hours of hand polishing to make it really shine. There are also hand-painted flower blossoms in the coachline. The interior is where the grandeur truly shows, though. Rolls-Royce selected the highest grade of silk from China and then had it hand-woven in Britain into nearly 33 feet of fabric. From there artisans embroidered and hand-painted a delicate, design of trees and blossoms. Rolls-Royce used all of this special material to cover the rear seats, roof and door panels. For even more luxury, the company used a combination of Smoked Cherrywood, bamboo and mother of pearl for the trim. For a little extra embellishment, the designers even applied rubies to the clock. Despite all of the lavish design work, the Phantom Extended Wheelbase's mechanicals remain the same with a V12 engine and eight-speed automatic gearbox. Get a full look at the Serenity's luxurious styling in our gallery above from the Geneva show. Show full PR text ROLLS-ROYCE MOTOR CARS BRINGS SERENITY TO THE 2015 GENEVA INTERNATIONAL MOTOR SHOW 02/03/15 from Rolls-Royce Motor Cars "Celebrating the historical role played by silk as a symbol of ultimate elegance, the Rolls-Royce Motor Cars Bespoke Design team has created a magnificent one-off Phantom which will set a new benchmark for luxury individualisation in the motor industry, and reaffirm that Bespoke is Rolls-Royce." Torsten Muller-Otvos, CEO, Rolls-Royce Motor Cars. Rolls-Royce Motor Cars has brought Serenity to this year's Geneva International Motor Show, unveiling the new standard in authentic, bespoke luxury motoring to the world's media.

Rolls-Royce Ghost gets minor updates for 2013

Befitting a creature called the Ghost, it was there and then it wasn't: Rolls-Royce dropped a few details and a picture of the 2013 Ghost, then removed all trace of it from the corporate site. The Internet can't keep a secret, though, so we have the goss on a carryover sedan with a few upgrades.
Next year's model takes its inspiration and several new tricks from the Ghost Six Senses concept revealed at the Beijing Motor Show earlier this year. The new natural grain leather, cross-banded wood veneers and "exciter" (high-range) speakers come straight from the concept. A new alloy wheel option is also available, but the single press photo doesn't show the same alloys used on the Six Senses car. Not shown in Beijing but on the menu for the coming sedan is Comfort Access, the ability to open the trunk by waving your foot under the rear bumper as long as you have the key on your person. It is the first Rolls-Royce to get the option.
The price gets an upgrade, too, rising $7,050 to $260,750. Part of the increase is in the gas-guzzler tax, which climbed to $2,100 from $1,700 because of a new EPA calculations for fuel economy. As if you'd be worried about gas when you own a Ghost, but just in case, it will return 13 miles per gallon city and 21 mpg highway.