2013 Rolls-royce Ghost Extended Wheel Base on 2040-cars

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Car companies used to cook up sales with recipe books

The evolution of automotive marketing has undergone a number of strange phases. Few, though, match the strangeness of the 1930s to 1950s, when automotive marketers turned to cookbooks as a means of promoting their vehicles. Yes, cookbooks. We can't make this stuff up, folks.
This bizarre trend led to General Motors distributing cookbooks under the guise of its then-subsidiary Frigidaire. Ford, meanwhile, offered a compilation of recipes from Ford Credit Employees (shown above). The cookbook-craze wasn't limited to domestic manufacturers, though. As The Detroit News discovered, both Rolls-Royce and Volkswagen got in on the trend, although not until the 1970s.
The News has the full story on this strange bit of marketing. Head over and take a look.

Is your brain predisposed to make you love Rolls-Royce?

XCAR has taken a look at what could very well be one of the most quintessential British cars ever built: the 1973 Rolls-Royce Corniche. The question at hand is whether or not expensive luxury items like artisan foods, designer clothing and yes, high-end automobiles are worth their monetary cost. Do they bring some undefined additional value to the table over their low-buck counterparts, or are they simply an excellent way to part a fool from his dollar bills? While the video below can't comment on four-course meals or $400 jeans, our valiant host does have a word or two on the joy a Rolls-Royce can bring to your life.
That's even true of a model like the '73 Corniche. Built during one of the darker days of the company's history, the convertible was designed and manufactured by an automaker on the verge of collapse. Still, it manages to hold on to that essential spirit of luxury so crucial to the Rolls-Royce brand. Check out the video below to see what we mean.

Rolls-Royce Spectre EV spy photos show us the interior

Rolls-Royce has been testing its upcoming Spectre electric luxury coupe for a while now, and it's been wearing a camouflage wrap covered in marketing phrases. In both traditional spy photos and in manufacturer-provided ones, we've had a decent preview of the car. Now we finally get a look inside thanks to one of our spy photographers.  While some automakers have taken the opportunity to try bold new interior designs with their electric cars, Rolls-Royce seems to be staying the.course with the Spectre. The design is very traditional, with a tall, wide dashboard that doesn't stick out far from the windshield. The vents and controls look just like the ones in the current Phantom sedan. The steering wheel is very similar, but the upper spokes are now closer to 9 and 3. Perhaps Rolls-Royce designers felt it looked a little sportier. It does still have a column shifter, even as an electric car. The instrument cluster appears to be fully digital, though, which is one of the few less traditional aspects of the cabin. The Spectre will be built on the current Rolls-Royce architecture, which underpins all of the brand's models. It features loads of aluminum and will be the most aerodynamic Rolls-Royce yet with a coefficient of drag of 0.25. But specs such as power and range remain a secret. We should know more as we approach the car's launch date of late 2023. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.