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Rolls-Royce to reach 4,000 units this year

Rolls-Royce is, by nature, an exclusive auto marque, but it has been steadily increasing its sales to the point that it could be looking at 4,000 units by the end of this year, setting a new record for the German-owned British automaker.
You don't even need to go back a decade to find Rolls-Royce sales hovering around the 1,000-unit mark. But that was when Goodwood only offered the Phantom saloon. The subsequent addition of the Phantom DHC and Phantom Coupe helped expand its portfolio, enlarged even further by the addition of the Ghost in 2010, by which time total sales were reaching 3,000 units.
The Spirit of Ecstasy marque has been hovering around the 3,500 mark ever since, but with the Wraith now in the mix and its reach extending into growing markets around the world, Autocar reports that global sales could top 4,000 units this year. (Of course that pales in comparison to one-time sister brand Bentley, which topped 10,000 deliveries last year, but Rolls-Royce typically competes at a higher price bracket.)

Man drives Rolls-Royce for 78 years then makes museum donation to ensure its preservation

Mr. Allen Swift died in 2005 at the impressive age of 102, but his automotive story is even more remarkable. Not only is the gentleman credited with owning a Rolls-Royce automobile longer than anyone else in the world, but he had the forethought and funds to ensure its future preservation after his death.
In 1928, while living in Springfield, Massachusetts, Swift's father gave him a 1928 Rolls-Royce Piccadilly P1 Roadster as a graduation present (Springfield and Rolls-Royce have a history - from 1920 to 1931, the British automaker built 2,944 vehicles in the city as part of its attempt to establish a US plant). The young man was passionate about his green-over-green softtop convertible, not only driving it on a regular basis, but maintaining it meticulously over the decades (the two door-received a complete body-off restoration and engine rebuild in 1988).
Rolls-Royce acknowledged Mr. Swift in 1994, awarding him a crystal Spirit of Ecstasy award for his length of ownership. By 2005, Swift had logged more than 170,000 miles on its analog odometer and he was recognized as the oldest living person to have owned a car from new. He passed away that year.

The Silver Spectre is a custom shooting brake based on the Rolls Wraith

The Rolls-Royce Wraith coupe undergoes a long-roof transformation in this custom by Niels Van Roij Design, and the result takes the name Silver Spectre Shooting Brake. It turns out the Wraith looks particularly fetching as a shooting brake, as these pictures attest. The Dutch-based automotive designer's firm previously built a Tesla Model S shooting brake for a wealthy Dutch collector and also built a spate of two-door Range Rovers, the Adventum Coupe, after the factory canceled the project. Aristocratic long-roofs seem to be their speciality. The Silver Spectre is custom-bodied from the A-pillars rearward. The roof is constructed from a single piece of carbon-fiber composite. The elongated custom side glass is accentuated with silver trim. The bustle-back liftgate is claimed to take its inspiration from "Anglian limousines of the 1950s and 1960s" and features inset glass. The sculpted forms are set off by the deeply metallic brown paint, which has nearly the level of metal flake used in bass boats. Inside, there are individual rear seats, and the available fiber-optic starlight headliner extends fully rearward. The leather-lined rear compartment is the perfect perch for the most pampered pooch — purebred Corgis, perhaps? Under the hood, the 6.6-liter V12 is massaged to deliver 700 horsepower (up from 624) and 664 pound-feet of torque (compared to 605). Each Silver Spectre will be individually kitted out with a unique exterior paint treatment (single color or two-tone), leather or silk upholstery, and a special custom interior element specific to that vehicle (such as a matching picnic hamper). If you like what you see, best get your order in soon, since only seven will be built. Related Video: