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Rolls-Royce Phantom Metropolitan Collection wafts into the annals of exclusivity

Limited-edition, hand-built cars are kind of a bizarre thing. On the one hand, people pay umpteen amounts of money for bespoke cars, with the manufacturer adding that iconic descriptor to all its press materials, but then the company goes and produces 20 of the exact same car and sells them as a "special edition." It seems kind of contradictory.
Rolls-Royce must not see it that way, though, as it has just unveiled one of 20 Metropolitan Collection Phantom sedans at the 2014 Paris Motor Show. As the latest member of the brand's Bespoke Collection, the Metropolitan joins the Phantom Drophead Coupe Waterspeed Collection, the Pinnacle Travel and the Ghawwass Edition.
According to Rolls-Royce, the Metropolitan Collection pays "homage to the world's great metropolises" by way of the company's well known craftsmen. The veneers, particularly on the second row picnic table, get extensive attention, with just the table using 500 individual pieces of wood.

Even in a down economy, Rolls-Royce is on a roll

Limited Volume, Big Margins Spell Success
Bigger isn't always better, especially when it comes to selling super luxury. Rolls-Royce CEO Torsten Müller-Ötvös expects the British automaker to again post a record year, despite the economic troubles in Europe and weak growth in both the US and China.
"It is not all doom and gloom out there," Müller-Ötvös explains, noting that the declining sales in Europe and elsewhere have been offset by good performance for the marque in the Middle East, Japan, Singapore, Hong Kong and Russia.

Car companies used to cook up sales with recipe books

The evolution of automotive marketing has undergone a number of strange phases. Few, though, match the strangeness of the 1930s to 1950s, when automotive marketers turned to cookbooks as a means of promoting their vehicles. Yes, cookbooks. We can't make this stuff up, folks.
This bizarre trend led to General Motors distributing cookbooks under the guise of its then-subsidiary Frigidaire. Ford, meanwhile, offered a compilation of recipes from Ford Credit Employees (shown above). The cookbook-craze wasn't limited to domestic manufacturers, though. As The Detroit News discovered, both Rolls-Royce and Volkswagen got in on the trend, although not until the 1970s.
The News has the full story on this strange bit of marketing. Head over and take a look.