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Rolls-Royce gives up on electric, diesel models in favor of hybrid

Rolls-Royce is not what you might characterize as one of the greenest automakers on the market. Its vehicles tend to be rather large, saddled with lots of plush leather, thick carpets and wood trim, and powered by twelve-cylinder engines in excess of six and a half liters. But that doesn't mean that the stoic British automaker isn't trying to clean up its act, even if its customers haven't responded in kind. Rolls did not receive a single order for the all-electric Phantom. A few years ago, Rolls-Royce showcased an all-electric Phantom prototype called the 102EX (pictured above) and sent it on a global tour to demonstrate to customers around the world. But in speaking to company representatives, Autocar reports that Rolls did not receive a single order for such a vehicle. Nor did customers respond favorably to the idea of a diesel Rolls-Royce. Prospective and existing clients exhibited "significant hostility" towards the idea, despite a diesel prototype that was "effectively inaudible" in comparison to the existing gasoline models while delivering torque-driven performance which the company characterized as "impressive" while significantly reducing carbon emissions. As a result, the diesel project was killed off just like the electric one. That doesn't mean that Rolls-Royce is giving up, though. In the wake of the diesel and electric projects, Goodwood is reportedly proceeding with a hybrid powertrain borrowed from parent company BMW, which offers a wide array of hybrids including versions of 3 Series, 5 Series and 7 Series sedans, the X6 crossover and the i3 and i8 PHEVs.

Freddie Mercury's silver Rolls-Royce auction will benefit Ukrainian war victims

Freddie Mercury, Queen’s exuberant front man, had a penchant for very expensive, very lux cars; a Lincoln, a Daimler, and his favorite, a 1974 Rolls-Royce Silver Shadow. The limousine, which chauffeured Mercury until his death in 1991 (he had no driverÂ’s license), is now on its way to a higher calling: ItÂ’s to be sold off next month at RM Sotheby's London auction, with proceeds going to the Superhumans Center, a charity supported by Richard Branson and others to provide aid for war victims in Ukraine and to fund construction of a hospital in Lviv. According to the Hagerty automotive site, MercuryÂ’s sister Kashmira drove the car for a time after her brotherÂ’s death. With 62,000 miles on the clock, it was eventually put up for auction in Britain and sold in 2013 and fetched GBP74,600, the equivalent of GBP131,098 (about $146,000) today. The car is painted a color called Silver Chalice and has a blue interior. It is powered by a V8 motor. The sedanÂ’s memory was kept alive in the Queen biopic, “Bohemian Rhapsody.” At the beginning of the film, the rocker is being delivered to the Live Aid concert in a silver Rolls (not MercuryÂ’s original, presumably). In other Queen-related news of note, band members Brian May and Roger Taylor authorized the release Thursday of a newly-discover song, “Face It Alone,” originally recorded in the 1980s. It was targeted for inclusion on “The Miracle,” QueenÂ’s 13th studio album, but didnÂ’t make the final release. The song was discovered by a team assembling an upcoming eight-disc Queen box set. “WeÂ’d kind of forgotten about this track,” Taylor said in a statement. “But there it was, this little gem. ItÂ’s wonderful, a real discovery. ItÂ’s a very passionate piece.” Related Video This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Featured Gallery Freddie Mercury's Rolls-Royce View 11 Photos Celebrities Rolls-Royce Auctions Luxury Sedan

Man drives Rolls-Royce for 78 years then makes museum donation to ensure its preservation

Mr. Allen Swift died in 2005 at the impressive age of 102, but his automotive story is even more remarkable. Not only is the gentleman credited with owning a Rolls-Royce automobile longer than anyone else in the world, but he had the forethought and funds to ensure its future preservation after his death.
In 1928, while living in Springfield, Massachusetts, Swift's father gave him a 1928 Rolls-Royce Piccadilly P1 Roadster as a graduation present (Springfield and Rolls-Royce have a history - from 1920 to 1931, the British automaker built 2,944 vehicles in the city as part of its attempt to establish a US plant). The young man was passionate about his green-over-green softtop convertible, not only driving it on a regular basis, but maintaining it meticulously over the decades (the two door-received a complete body-off restoration and engine rebuild in 1988).
Rolls-Royce acknowledged Mr. Swift in 1994, awarding him a crystal Spirit of Ecstasy award for his length of ownership. By 2005, Swift had logged more than 170,000 miles on its analog odometer and he was recognized as the oldest living person to have owned a car from new. He passed away that year.