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Car companies used to cook up sales with recipe books

The evolution of automotive marketing has undergone a number of strange phases. Few, though, match the strangeness of the 1930s to 1950s, when automotive marketers turned to cookbooks as a means of promoting their vehicles. Yes, cookbooks. We can't make this stuff up, folks.
This bizarre trend led to General Motors distributing cookbooks under the guise of its then-subsidiary Frigidaire. Ford, meanwhile, offered a compilation of recipes from Ford Credit Employees (shown above). The cookbook-craze wasn't limited to domestic manufacturers, though. As The Detroit News discovered, both Rolls-Royce and Volkswagen got in on the trend, although not until the 1970s.
The News has the full story on this strange bit of marketing. Head over and take a look.

2024 Rolls-Royce Spectre First Drive: Electric Rolls is still a Rolls

The introduction of a new EV model usually represents a revolutionary moment for a car brand. The car is typically a departure from the norm, not just in fuel source but design and overall character. They’re usually a break from tradition and/or a beacon pointing in a whole new direction. Then thereÂ’s the new 2024 Rolls-Royce Spectre. ThereÂ’s nothing about it that feels revolutionary, which largely speaks to what came before. WeÂ’re talking about a Rolls-Royce here. They were always whisper-quiet with a V12 engine judiciously doling out gobs of effortless torque without fanfare. You know, like electric motors do. Or rather, as electric motors can. Forget about sledgehammer-to-the-chest launches in the Spectre – Rolls-Royce specifically tuned the throttle to elegantly roll into its power, much as it did, partly by necessity, with a V12. You can imagine the torque curve looking more like an airplane taking off than a rocket. Once underway, speed builds rapidly and passes are made effortlessly. Again, like a V12. The Spectre also looks like a V12 could still be lurking beneath the vast bonnet even though it was 100% EV from the get-go. There was no effort to reimagine Rolls-Royce for the electric era with cab-forward proportions or “Blade Runner” styling cues. The front is sleeker to be sure, for the purposes of design and aerodynamics, with even the Spirit of Ecstasy hood ornament being nipped and tucked to eliminate turbulence that occurred behind the most recent rendition. The overall drag coefficient of 0.25 is certainly commendable for something that retains a blunt front end complete with the must-have “Pantheon” grille that ensures no one will mistake this for anything other than a Rolls-Royce. That it's softly illuminated by 22 LEDs ensures identification at all hours. 2024 Rolls-Royce Spectre in Morganite pink action front three quarter View 32 Photos Once inside, you sit lower in the Spectre than past models, including the similarly two-door Wraith. The resulting view through the gun-slit windshield over the long, imposing hood and raised dashboard is reminiscent of pre-war, ultra-luxury cars from Rolls-Royce, Duesenberg and others. When I mentioned that observation to Rolls-Royce CEO Torsten Muller-Otvos, his eyes lit up as if to say, “Eureka!” That was exactly what Rolls was going for – it had nothing to do with the powertrain.

Rolls-Royce bringing three customer-commissioned cars to Beijing show

Rolls-Royce inaugurated a customization center called Private Office in Shanghai, China, in 2023, and it will bring the first three cars created in the facility to the 2024 Beijing show. The builds are based on the Spectre, the Phantom, and the Ghost, and they're inspired by travel. The cars are grouped under the Spirit of Expression label, and each one is given a name. Shown above, the Spectre is named "Escapism" and finished in a color combination that references a flower called lantana found in the South American tropics. The top part of the coupe is painted in Tempest Gray while the bottom wears Lantana Red paint. This color also appears on the center caps fitted to the 23-inch wheels. Inside, there's Selby Gray, Purple Silk, and Sunset leather upholstery, Sunset piping, and a Starlight headliner with Sunset-colored lights. Rolls-Royce Phantom Spirit of Expression View 15 Photos Somewhat more subtle than the Spectre, the Phantom is an extended-wheelbase model named "Magnetism" that's also characterized by a two-tone look. Designers headed to Sicily's Cala Luna beach for inspiration: There's Kabira Blue paint above the beltline and Cala Luna Sand paint below it. Arctic White and Cala Luna Sand accents add a finishing touch to the look. The interior gets a Starlight headliner with white and Galileo Blue lighting, an array of stainless-steel inlays, as well as Blue Gray, Navy Blue, and Arctic White leather upholstery. Rolls-Royce Ghost Spirit of Expression View 12 Photos We're off to Boracay Island in the Philippines for the Ghost, which is called Expressionism. Boracay Blue paint "evokes the sunsets over Boracay Island," according to Rolls-Royce, and it's accented by a hand-painted Lime Green stripe added as a reminder of the island's tropical landscapes. Black, Arctic White, and Lime Green leather upholstery dominates the interior. Look up, and you'll see a Starlight headliner that features a unique wave pattern, "like silk in the wind," created with over 1,000 "stars." There are eight shooting stars, too. Rolls-Royce notes that the three Spirit of Expression cars were commissioned by customers, so they'll presumably head off to their new home when the Beijing show closes its doors. The brand will open additional Private Office centers later in 2024, meaning we'll undoubtedly see additional one-off models before the end of the year. Rolls-Royce points out that most of its clients pay extra to customize their car.