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Rolls-Royce Cullinan Series II unveiled with subtle design updates

Rolls-Royce set another sales record in 2023, and it's giving the Cullinan — its best-selling model — a round of mid-cycle updates to keep the momentum going. The Series II model stands out from the outgoing Cullinan with design changes and more technology inside. The exterior updates are relatively subtle, and Rolls-Royce notes that's intentional; the Cullinan has been so popular since its debut in 2018 that it didn't want to risk alienating buyers by giving the SUV a major overhaul. It nonetheless points out that the changes represent "the most extensive Series II development" in its history. Market research shaped many of the updates: the Cullinan was Rolls-Royce's first entry into the SUV segment, and executives have learned a lot since production started. One interesting detail relates to the driver. In 2018, when the Cullinan went on sale, less than 70% were self-driven. That's changed: in 2024, less than 10% are driven by a chauffeur. Up front, the Cullinan features more streamlined-looking headlights accented by thin daytime running lights that stretch into the bumper and bigger air intakes. The grille has been redesigned and it's illuminated for the first time, while the trim around the exhaust outlets has a new look. There's also a brushed stainless-steel plate in the middle of the rear bumper that runs under the car, and buyers can order 23-inch wheels for the first time. They're milled from a billet of aluminum and they feature a three-dimensional design that can be fully polished. The popular Black Badge trim returns, and it will be available at launch. It gets an assortment of blacked-out design details inside and out. Many of the changes made to the interior reflect how much technology has evolved since the Cullinan made its debut. Rolls-Royce added a glass panel that stretches across the entire dashboard. It includes the digital instrument cluster and the infotainment system's display (which is better integrated into the dashboard than the outgoing Cullinan's display). Most of this interface is shared with the Spectre. The part of the dashboard that's ahead of the front passenger is illuminated thanks to 7,000 dots laser-etched into a strengthened type of glass. While some motifs are pre-loaded into the system, customers can also create their own by working directly with Rolls-Royce's designers. Rolls-Royce looked to the outdoors to design new types of upholstery and trim materials.

Rolls-Royce developing new convertible

Rolls-Royce is not a company that makes a lot of different vehicles, but of the ones it does, it tends to offer several versions. That's how we end up with sedan, long-wheelbase, coupe and (in the former's case) convertible versions of the Phantom and Ghost. And now Goodwood has confirmed development of another model.
Although details in the press release below are few and far between, it does promise to "deliver effortless, open-top touring... with an engaging and exhilarating driving experience." CEO Torsten Müller-Ötvös added: "We are currently developing an exciting and thoroughly contemporary interpretation of a pinnacle drophead tourer which will introduce even more discerning men and women to Rolls-Royce ownership."
What that tells us is that the new model - set to reach showrooms "by mid-2016" - will be a convertible that's exciting to drive and more youthful than the Phantom Drophead Coupe. In other words, and in all likelihood, we're looking at the convertible version of the Ghost-based Wraith fastback (like the one we recently spotted undergoing testing, pictured above). Expect it, then, to carry the same 6.6-liter twin-turbo V12, but with the added rush of wind in your hair.

Rolls-Royce bringing one-off Serenity to Geneva

Rolls-Royce is bringing Serenity of the Phantom kind, not the Joss Whedon kind, to the Geneva Motor Show. In case being driven around in 19-feet of extravagance wasn't enough, the firm's Bespoke Design team has stitched together a silk interior inspired by its historic cars, European furniture and Japanese Royal Kimono designs. We're told the result is a "haven of tranquility," as if that weren't the case before. It's also called "the most opulent interior of any luxury car," which makes us think Rolls-Royce won't let us get within 30 feet of it with our half-finished convention hall coffee and ham sandwich. We'll start cleaning up for the privilege now; there's a press release below in the meantime. Show full PR text ROLLS-ROYCE MOTOR CARS TO BRING SERENITY TO THE 2015 GENEVA INTERNATIONAL MOTOR SHOW 12.02.2015 -- The Rolls-Royce Motor Cars stand at this year's Geneva International Motor Show will be a haven of tranquility as the celebrated marque brings Serenity to Switzerland. Celebrating the historical role played by silk as a symbol of regal and imperial power, the Rolls-Royce Motor Cars Bespoke Design team has created a magnificent one-off motor car which will set a new benchmark for luxury individualisation in the motor industry, and reaffirm that Bespoke is Rolls-Royce. Delivering authentic modern luxury, Serenity will reintroduce the finest of textiles to create the most opulent interior of any luxury car. This unique design demonstrates the levels of craftsmanship, creativity and attention to detail only Rolls-Royce Motor Cars can offer. The marque's Bespoke Design team has taken inspiration from the opulent interiors of Rolls-Royces that have conveyed Kings and Queens, Emperors and Empresses and world leaders throughout history, whilst using contemporary interpretations of European furniture combined with Japanese Royal Kimono designs to deliver a truly innovative, modern and tranquil Rolls-Royce interior. The new benchmark in super-luxury motor cars will be unveiled at a press conference in Hall 6 of the Geneva International Motor Show at 13.30hrs on 3rd March. The car will be on the stand for visitors to admire from 5th to 15th March. Design/Style Geneva Motor Show Rolls-Royce Luxury Sedan rolls-royce phantom