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Even in a down economy, Rolls-Royce is on a roll

Limited Volume, Big Margins Spell Success
Bigger isn't always better, especially when it comes to selling super luxury. Rolls-Royce CEO Torsten Müller-Ötvös expects the British automaker to again post a record year, despite the economic troubles in Europe and weak growth in both the US and China.
"It is not all doom and gloom out there," Müller-Ötvös explains, noting that the declining sales in Europe and elsewhere have been offset by good performance for the marque in the Middle East, Japan, Singapore, Hong Kong and Russia.

Rolls-Royce builds one of its smallest cars ever

Kid-size versions of expensive cars are nothing new, and a handful have come out in the past year. McLaren released a tiny iteration of its P1, and Morgan did the same with its EV3. Rolls-Royce has joined the crowd with its new Rolls-Royce SRH. Unlike those other British automakers, though, Rolls only built one, and it went to a good home. The car was built for the St. Richard's Hospital Pediatric Day Surgery Unit, located in the same town as Rolls-Royce headquarters. The car also gets its SRH name from the hospital. It was provided to St. Richard's for patients to drive down to the operating theater. The hallway to the theater is decorated with road signs, too. Rolls-Royce CEO Torsten Muller-Otvos said in a press release, "We hope that the Rolls-Royce SRH will serve to make the experience for young people during treatment a little less stressful." Also, just because the SRH is small doesn't mean less care was taken to build it. The same attention to detail Rolls-Royce brings to its large vehicles is on display here. For one thing, it was built by the Bespoke Manufacturing division, which builds specially customized models for clients. The car also features contemporary Rolls-Royce design features such as self-righting wheel centers, and an interior designed to precisely match the red coachline along the blue and silver body. Of course, there's also a small example of the Spirit of Ecstasy on the hood. Rolls even had a special unveiling for a couple of the hospital's patients at the factory, and allowed them to motor around the factory floor. Powering the little car is an electric motor coupled to a 24 volt battery. Speed is controlled via paddles behind the steering wheel, and it has a top speed of 10 mph, though that speed can be limited to 4 mph. After all, the car is going to a hospital, and there's no need to have inexperienced drivers causing additional injuries. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Featured Gallery Rolls-Royce SRH Image Credit: Rolls-Royce Toys/Games Rolls-Royce Electric Luxury

eBay Find of the Day: Andy Warhol's 1974 Rolls-Royce Silver Shadow

Andy Warhol is one of the most recognizable artists of the 20th Century. With hits like his famous Campbell's soup cans and Marilyn Monroe portraits, he is likely the first name you think of in association with the pop art movement. He isn't known for being an auto enthusiast, though, but maybe that's not entirely the case - there was his BMW M1 art car, after all. Now, Warhol's 1974 Rolls-Royce Silver Shadow is up for auction on eBay Motors.
According the seller, Warhol never had a driver's license, but he still wanted to own a luxurious car. It's claimed that he occasionally had his famous friends, including Jacqueline Kennedy Onassis, chauffeur him around in the Rolls. Following Warhol's death in 1987, the car was auctioned for $77,000, and since then it has only been sold to one additional owner.
The Rolls is painted Walnut and Mason's Black, which appears closer to a shade of brown in these photos, with a black leather interior. The engine is the company's' popular 6.75-liter V8 with a three-speed automatic transmission, and there are just 56,000 miles on this luxurious classic. The seller is including copies of original purchase order from Rolls-Royce and the title to Warhol Enterprises to prove the famous artist's ownership of the car, plus all of its service records.