10 Rolls Royce Ghost 26k Miles Lane Warning Night View Camera System Stain 11 12 on 2040-cars

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Leaked patent images reveal one-off Rolls-Royce with boattail rear end

Rolls-Royce's bee apiary is expected to produce a record-breaking amount of honey in 2020, but the 250,000 bees that live and work on the company's property aren't the only ones staying busy this year. Leaked patent images posted online have revealed a one-off coupe that was likely commissioned by a wealthy collector. Spanish enthusiast forum Coches Spias first published the images, which were released by Brazil's patent authority. Up front, the coupe falls in line with the company's current design language with a tall, upright grille and thin LEDs positioned above a set of round headlights. Suicide doors add a touch of class to the overall design, and flying buttresses that stretch over what look like blacked-out b-pillars connect the roof to the rear end.  Rolls-Royce has dabbled in one-off, client-requested models before; it introduced the one-of-a-kind Sweptail in 2017. Shown below, it took the form of a big coupe with a trailing boattail design, but the model depicted in the patent images takes the maritime-inspired design a step further with what looks like wooden decking over the rear end. We'll let you decide if it resembles a boat, or a fancy tonneau cover built for a classic pickup truck. View 14 Photos Although technical details didn't accompany the patent images, we're speculating the one-off is based on the Wraith, which is the only coupe in the Rolls-Royce range. Shortening the Phantom's platform is certainly feasible, but it sounds like a tremendous amount of work, even for what was certainly a money-no-object build. Venturing further into speculation territory leads us to a 6.6-liter V12 engine, which effortlessly develops 624 horsepower and 605 pound-feet of torque when it's bolted in the Wraith's engine bay. It likely powers this car, too, but its power levels might have increased. It probably spins the rear wheels via an eight-speed automatic transmission. Rolls-Royce is keeping its lips sealed about this project. We expect to learn more about it in the coming months, but some details (like the identity of the collector who commissioned it) might not be revealed until several years after the coupe's global introduction. As for pricing, keep in mind the aforementioned Sweptail allegedly cost $13 million. It's not the most expensive new car ever sold; that honor goes to the Bugatti La Voiture Noire. It cost about $12.5 million before taxes, and over $18 million after, claiming it the title. Related Video:    

Car companies used to cook up sales with recipe books

The evolution of automotive marketing has undergone a number of strange phases. Few, though, match the strangeness of the 1930s to 1950s, when automotive marketers turned to cookbooks as a means of promoting their vehicles. Yes, cookbooks. We can't make this stuff up, folks.
This bizarre trend led to General Motors distributing cookbooks under the guise of its then-subsidiary Frigidaire. Ford, meanwhile, offered a compilation of recipes from Ford Credit Employees (shown above). The cookbook-craze wasn't limited to domestic manufacturers, though. As The Detroit News discovered, both Rolls-Royce and Volkswagen got in on the trend, although not until the 1970s.
The News has the full story on this strange bit of marketing. Head over and take a look.

Ultra-luxury automakers like Bentley and Rolls-Royce need to hurry up with EVs

In the five years that I've worked at Autoblog, I've read a lot of press releases. They're all pretty flowery and self-serving, but the ones that go the extra distance with lavish words and pompous phrasing tend to come from the most luxurious brands, Bentley and Rolls-Royce. And something that they both love talking about is sustainably sourced materials for their vehicles. The descriptions read like they've seen the light about using resources responsibly. That would be great, except for one thing: There's nothing sustainable about multi-ton land yachts with eight or more cylinders. Only one of Bentley's models can be had with fuel economy better than 20 mpg combined when running on gasoline, and guess what, it's not one of the brand's two plug-in hybrids (which are to be commended, but still seem half-hearted when we're talking serious sustainability). And Rolls-Royce is even worse without a single model even hitting 15 mpg combined. These automakers should have at least one EV model apiece. Apparently, there are some coming, but they're still years away, and that frankly shocks and frustrates me for a number of reasons. One of the big ones is that these brands couldn't be better suited to electric propulsion. What makes these cars impressive is their refinement and performance. You can't get much better in either of those categories than with beefy electric motors, which provide nearly silent operation with no gear changes and enormous power and torque ratings. And it's all achievable with a lot less effort than making an 8- or 12-cylinder internal combustion engine quiet and smooth. Sure, battery technology is complicated, and it's expensive and heavy, but all of that is covered by these brand's typical products. They can command prices that would easily absorb the cost of batteries. And the size and weight of current cars mean that loading them up with batteries to achieve range comparable to their gas models wouldn't be a problem, either. Heck, that's the exact strategy being used by GM and Ford to get huge range in their electric trucks. 2020 Porsche Taycan Turbo S View 41 Photos And the cost of the EV technology shouldn't even be that great for Bentley or Rolls-Royce, since they're both owned by companies that are leaders in electric car development with existing technology and the ability to spread costs out over various brands.