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Rolls-Royce Wraith Black Arrow marks end of V12 coupe era

Rolls-Royce is offering luxury car fans one last taste of the velvet hammer. In marking the end of the line for the Wraith coupe and its sumptuous V-12 engine, Rolls Royce announced an extremely limited model: the Black Badge Wraith Black Arrow edition. In keeping with it being the last V-12 coupe, Rolls-Royce is only making 12 of the cars — which are already subscribed to clients in other parts of the world, since Rolls delivered its last North American Wraith a little over a year ago. “As the last examples of this landmark motor car get ready to leave Goodwood, we commemorate WraithÂ’s status as the last series V12 coupe we will ever make,” Rolls-Royce Motor Cars CEO Torsten Muller-Otvos said in a statement. “This magnificent final V12 coupe Collection captures both the significance and spirit of Wraith through the marqueÂ’s hallmark and peerless Bespoke capabilities.” The Wraith debuted back in 2013 and was a big hit for Rolls-Royce fans looking for a modern interpretation of a Rolls-Royce coupe. The British automaker says it brought in a new, younger generation of buyers for the brand - with the coupe featured in popular movies and music. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. In keep with RollsÂ’ bespoke capabilities as Muller-Otvos mentioned, the Black Arrow edition will use special open-pore Black Wood veneer for its internal panels, including a rear “waterfall” panel that separates the rear seats. The seats, door details, and lower dashboard panel will be lined with special new “club leather” materials, that feature enhanced color contrast and more natural leather markings. Rolls says this is to give drivers a more “club-armchair type of driving seat.” Of course the most important feature of this special edition is its V-12 engine. Here the 12-cylinder thatÂ’s so smooth one can barely hear it displaces 6.6 liters and outputs 624 horsepower and 605 lb-ft of torque. Yahoo Finance reviewed the standard Dawn Black Badge (the WraithÂ’s convertible sibling) and it was a smooth, powerful, and rather unique driving experience. Now this amount of luxury and exclusivity does not come cheap. While pricing was not released for this special edition Black Arrow, the standard Wraith coupe starts around $350,000.

Rolls-Royce builds one of its smallest cars ever

Kid-size versions of expensive cars are nothing new, and a handful have come out in the past year. McLaren released a tiny iteration of its P1, and Morgan did the same with its EV3. Rolls-Royce has joined the crowd with its new Rolls-Royce SRH. Unlike those other British automakers, though, Rolls only built one, and it went to a good home. The car was built for the St. Richard's Hospital Pediatric Day Surgery Unit, located in the same town as Rolls-Royce headquarters. The car also gets its SRH name from the hospital. It was provided to St. Richard's for patients to drive down to the operating theater. The hallway to the theater is decorated with road signs, too. Rolls-Royce CEO Torsten Muller-Otvos said in a press release, "We hope that the Rolls-Royce SRH will serve to make the experience for young people during treatment a little less stressful." Also, just because the SRH is small doesn't mean less care was taken to build it. The same attention to detail Rolls-Royce brings to its large vehicles is on display here. For one thing, it was built by the Bespoke Manufacturing division, which builds specially customized models for clients. The car also features contemporary Rolls-Royce design features such as self-righting wheel centers, and an interior designed to precisely match the red coachline along the blue and silver body. Of course, there's also a small example of the Spirit of Ecstasy on the hood. Rolls even had a special unveiling for a couple of the hospital's patients at the factory, and allowed them to motor around the factory floor. Powering the little car is an electric motor coupled to a 24 volt battery. Speed is controlled via paddles behind the steering wheel, and it has a top speed of 10 mph, though that speed can be limited to 4 mph. After all, the car is going to a hospital, and there's no need to have inexperienced drivers causing additional injuries. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Featured Gallery Rolls-Royce SRH Image Credit: Rolls-Royce Toys/Games Rolls-Royce Electric Luxury

Car companies used to cook up sales with recipe books

The evolution of automotive marketing has undergone a number of strange phases. Few, though, match the strangeness of the 1930s to 1950s, when automotive marketers turned to cookbooks as a means of promoting their vehicles. Yes, cookbooks. We can't make this stuff up, folks.
This bizarre trend led to General Motors distributing cookbooks under the guise of its then-subsidiary Frigidaire. Ford, meanwhile, offered a compilation of recipes from Ford Credit Employees (shown above). The cookbook-craze wasn't limited to domestic manufacturers, though. As The Detroit News discovered, both Rolls-Royce and Volkswagen got in on the trend, although not until the 1970s.
The News has the full story on this strange bit of marketing. Head over and take a look.