2019 Rolls-royce Cullinan on 2040-cars

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Rolls-Royce to decide on SUV by year's end

The market for high-end luxury SUVs continues to climb, but Rolls-Royce is in no huge rush to jump on the leather-clad, high-riding bandwagon. The company has just announced a new sales record for the fifth year running, with over 4,000 units delivered in 2014. But it recognizes that SUVs are where the market is going, so it's going to carefully weigh its options, and make a decision on how to proceed by the end of 2015. This according to Rolls-Royce CEO Torsten Muller-Otvos in speaking with Auto Express. "There is not yet a final decision, because we still need to answer a couple of questions ourselves," said Muller-Otvos in regard to a potential SUV, admitting, "You need to move the brand from time to time, you need to go with the flow. We might even see in a few years that the classical sedan segments are shrinking due to the fact that SUV type vehicles are growing. So if you don't change your product portfolio to something that is up to date then at some point in time you might even die." If the storied Goodwood-based marque does proceed with an SUV, it would be following former sister-company Bentley into the segment. But they're not the only ones. Mercedes is said to be preparing a Maybach version of the next GL-Class, Jaguar Land Rover keeps making increasingly expensive and luxurious Range Rovers, and Maserati is preparing to launch its Levante crossover. The prospect of an SUV isn't the only project Rolls-Royce has in the works, though. It's got a convertible version of the Wraith coming soon, and sooner or later there will be a replacement for the thirteen-year-old Phantom saloon, potentially to include some carbon fiber in its construction to help trim weight. A hybrid powertrain could be in the mix as well, though customers have shunned the idea of a pure electric model. Just don't expect a Rolls-Royce more accessible than the Ghost: the company is glad to be growing its sales, but is not chasing any specific sales targets that would press it to cheapen the brand by going down-market.

Rolls-Royce releases sketch of Phantom Drophead Coupe Bespoke Waterspeed Collection

A limited-edition Rolls-Royce Phantom is something of an oxymoron. The company only sold 3,630 cars last year, and even fewer of those were its flagship Phantom. However, that isn't keeping the company from regularly revealing even more limited editions of its already hyper-exclusive cars. This is precisely the case with the new Phantom Drophead Coupé Bespoke Waterspeed Collection, a forthcoming model limited to 35 examples.
The special models are inspired by a famous speedboat race on September 1, 1937, between the United States and Great Britain on Lake Maggiore on the Swiss-Italian border. The British fielded the Bluebird K3 hydroplane boat powered by a massive supercharged V12 Rolls-Royce R-Type engine with Sir Malcolm Campbell at the helm. All that displacement shot the sleek watercraft to 129.5 miles per hour, claiming a new world waterspeed record in the process.
For the special commemorative Drophead Coupé model that celebrates "a seminal act of British daring and endeavor," Rolls-Royce is finishing the convertible in Maggiore Blue paint with a brushed steel hood and tonneau cover, along with inlaid wood trim. Rolls is not announcing an official release date or price for the special cars yet, but they are going on sale before the end of the year. Scroll down for the whole story about the car's inspiration.

Rolls-Royce Ghost gets minor updates for 2013

Befitting a creature called the Ghost, it was there and then it wasn't: Rolls-Royce dropped a few details and a picture of the 2013 Ghost, then removed all trace of it from the corporate site. The Internet can't keep a secret, though, so we have the goss on a carryover sedan with a few upgrades.
Next year's model takes its inspiration and several new tricks from the Ghost Six Senses concept revealed at the Beijing Motor Show earlier this year. The new natural grain leather, cross-banded wood veneers and "exciter" (high-range) speakers come straight from the concept. A new alloy wheel option is also available, but the single press photo doesn't show the same alloys used on the Six Senses car. Not shown in Beijing but on the menu for the coming sedan is Comfort Access, the ability to open the trunk by waving your foot under the rear bumper as long as you have the key on your person. It is the first Rolls-Royce to get the option.
The price gets an upgrade, too, rising $7,050 to $260,750. Part of the increase is in the gas-guzzler tax, which climbed to $2,100 from $1,700 because of a new EPA calculations for fuel economy. As if you'd be worried about gas when you own a Ghost, but just in case, it will return 13 miles per gallon city and 21 mpg highway.