2019 Rolls-royce Cullinan on 2040-cars

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Over 10 years of research went into the Rolls-Royce Spectre EV

Rolls-Royce's first series-produced electric model, the 577-horsepower Spectre, made its debut in October 2022. Electrification suits the British luxury brand well, as its clients primarily prefer a smooth and quiet ride over a deep exhaust note that sends chills down your spine. But the company's top executive told Autoblog that finding the right path to the EV segment required over a decade's worth of research. The electric 102EX prototype from 2011 helped blaze this path. It wasn't approved for production, but it showed Rolls-Royce what to do. "We never intended at that time that we would bring [the 102EX] to the market," company boss Torsten Muller-Otvos told me on the sidelines of the 2023 Villa d'Este Concours d'Elegance. "I joined Rolls-Royce in 2010, and I was always in the belief that we need to look into alternative propulsions for the brand." Rolls-Royce is part of the BMW Group, and this practice is common throughout the company: BMW and Mini experimented with electric prototypes at that time as well, and the iX5 presented in 2023 will bolster the firm's hydrogen research. Rolls-Royce learned several lessons from the 102EX project. One was to simply keep on keeping on. "One clear learning from all of our clients worldwide is to make sure that it is a Rolls-Royce first and an electric car second, not the other way around. [The Spectre] smells like a Rolls-Royce, it feels like a Rolls-Royce, and it sounds like a Rolls-Royce — [that means that] there is no sound, obviously. [There is] no funky dashboard, huge screen, or whatever. That would not be us," he continued. Customers also told Rolls-Royce not to make a car defined by superlatives. These buyers aren't concerned about having the longest driving range or the quickest acceleration time, largely because they already have a variety of different cars in their fleet plus access to private jets. This also explains why many Rolls-Royce models aren't used as long-distance cars in spite of a powerful V12 engine and a spacious interior. "It was clear that we don't need to be number one with outrageous range; a range of [about 310 miles] is totally sufficient for our clients. [The EX project] also gave us the right logic behind battery size, what we need to do in terms of body shape, and what the car should look like. It's a very fine balance between range, the size of the battery, and what kind of compromises you suddenly get into the entire design of the car. I'm going to say we learned a lot.

Rolls-Royce shows its festive side with limited-edition Neon Nights models

Anyone who has traveled to Las Vegas has undoubtedly seen brightly-colored Rolls-Royces parading down the Strip, but these head-turning creations usually weren't painted at the factory. The firm decided to flaunt its flamboyant side and one-up the tuners by releasing a colorful trio of limited-edition models named Neon Nights. Rolls-Royce based the Neon Nights on the Black Badge variants of the Wraith, the Dawn, and the Cullinan. Buyers have three colors to choose from: Lime Rock Green (for the Wraith), Eagle Rock Red (for the Dawn), and Mirabeau Blue (for the Cullinan). The first two receive gray leather, while the latter gets a white interior. Stylists didn't choose these colors at random. Lime Rock Green, in Rolls-Royce's own words, is naturally bestowed on the Australian green tree frog. One of its paint specialists spotted one while traveling. Eagle Rock Red is inspired by the flowers of a Hawaiian tree named 'Ohi'a lehua, and Mirabeau Blue is the paint team's tribute to the Periander metalmark butterfly that's native to Central and South America. After selecting suitably exotic plants and animals, Rolls-Royce's in-house paint team set out to give each hue a neon-like glow. Building the Neon Nights cars on the Black Badge variants peppers a bit of irony on the project, but it also gives customers more power. Pop the Cullinan's long, stately hood to find a 6.75-liter V12 that's twin-turbocharged to 600 horsepower and 664 pound-feet of torque, up from 563 and 627 in the regular model. Both the Dawn and the Wraith receive a twin-turbocharged, 6.6-liter V12 with 593 horsepower and 620 pound-feet of torque on tap, increases of 30 and 15, respectively, over the cars not ordered with the optional Black Badge package. Rolls-Royce explained it initially planned to cap production at one car per color, and it noted the trio was created specifically for customers in the United States. Unexpected demand from other global markets convinced the company to paint three additional cars in each color, meaning a total of 12 examples will be produced. Pricing hasn't been announced yet, but the buyers the British firm is trying to reach don't need ask for a window sticker. Related Video:

Rolls-Royce luxes up Paddington Bear

There are few things quite as quintessentially British as Rolls-Royce and Paddington Bear. And now the two have come together in one glorious creation.
As part of a promotion for a new Paddington movie and to raise funds for the UK's National Society for the Prevention of Cruelty to Children (NSPCC), London is decorating itself with a series of 50 sculptures reinterpreting the classic British children's character dotting the Paddington Trail across the city.
One of those installations has been created by Rolls-Royce, whose take on Paddington wears a brown leather duffel coat with a purple cravat and hat, a zebrawood suitcase and a pair of MK8 driving goggles that pay homage to the company's gentleman-racer history. He stands atop a chrome base modeled after Rolls' iconic Pantheon grille.