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Rolls-Royce Phantom celebrates decade of decadence

Ten years ago, Rolls-Royce opened its Goodwood manufacturing facility and handed over the keys to the very first Phantom. Back then, parent company BMW was cranking out Phantom sedans at the blistering pace of one unit per day. By the end of 2003, that number had tripled, and today, the Goodwood plant builds a total of 20 Phantoms in sedan, coupe, drophead and extended-wheelbase models during a single day's working hours. Originally, there were fewer than 400 workers on staff responsible for hand-building the big cruisers, but now the plant boasts over 1,400 craftsmen, with 100 of those positions added in 2012 alone.
Rolls-Royce boasts one of the lowest staff turnover rates of any brand in the industry, thanks in part to a successful apprenticeship and internship program, and the company notes 80 percent of its workers live within 15 miles of the facility. You can read the full press release on the 10th anniversary of both the Phantom and the Goodwood plant below.

2021 Rolls-Royce Ghost makes its debut with fresh styling and a real Rolls platform

After just over 10 years, the Rolls-Royce Ghost is getting its second generation. This is an important moment, since the Ghost has been the luxury brand's bestseller. The result is a car that has changed significantly underneath to refine the things owners will see and experience. The exterior styling doesn't look drastically different at first, but looking closer reveals many significant changes. The trademark Rolls-Royce grille is wider and taller, and doesn't have a thick arcing border around it. The headlights are larger with sharper corners and angled slightly to sweep up towards the corners of the fascia. Moving along the sides show a similar profile to the old car, but the tail's trunk lid leans forward, as do the taillights. There's not a distinct ledge to the rear bumper, either, giving this new Ghost a sportier appearance. An extra bit of flair Rolls-Royce added is the illuminated grille. There are 20 LED lights in the top part that shine down onto the grille slats, which in turn reflect light outward. Under this new skin is a chassis that's exclusive to Rolls-Royce, unlike the old Ghost's BMW 7 Series-derived chassis. This new frame uses the flexible all-aluminum platform that underpins the new Phantom and the Cullinan. The car is also larger than its predecessor with 3.5 more inches of length and 1.2 inches of width. It all sits on independent air suspension at all four corners featuring some upper wishbone dampers at the front that Rolls-Royce says helps improve ride quality, though hasn't revealed detailed information on how it does so. It's supported by software that coordinates the reactions dictated by the suspension sensors, drive settings, all-wheel drive, four-wheel-steering (both new features for the Ghost), and even the navigation-controlled transmission to optimize driving performance and comfort. Powering the Ghost is Rolls-Royce's twin-turbocharged 6.75-liter V12. It makes 563 horsepower and 627 pound-feet of torque. Obviously only an automatic transmission is available, and power goes to all four wheels as previously mentioned. The Ghost's interior takes cues from the Phantom, with a full-width section encompassing the instruments, infotainment and an artistic dash panel, which we'll talk more about in a moment. Below that is a wood-finished panel incorporating some air vents and controls. Open-pore woods are available, including one that features aluminum in the wood grain.

2018 Rolls-Royce Phantom First Drive | When only the best will do

Lucerne, Switzerland – Every car, regardless of where it is designed, built, or sold, can be described as a series of compromises. From economy hatchbacks to midsize sedans, fullsize pickup trucks to hybrid supercars, meeting a very specific set of criteria means intentionally missing all the rest. And so it is with the Rolls-Royce Phantom. Except that the only compromise worth talking about is that the buyer must possess a price-is-no-object desire for perfection. Before handing over the keys to a brand-new, eighth-generation Phantom, and shortly after rattling off nearly every positive-tinged adjective in the English language, Rolls-Royce communication director Richard Carter tells us that this car represents "the best that humankind can do in terms of luxury automobiles." A heady claim, but as it turns out, one that is difficult to dispute. Perhaps the biggest single element that advances this new Phantom past the model it replaces is Rolls-Royce's new Architecture of Luxury, a ground-up spaceframe platform that doesn't share its bones with any other product currently under the BMW umbrella. Not only is it 30 percent stiffer than the seventh-gen Phantom, the new architecture is flexible enough that it will form the basis for all future Rolls-Royce products. "Project Cullinan and eventually the next Ghost, Wraith, Dawn will ride on this architecture, as well as future coachbuild projects," said Philip Koehn, Director of Engineering for Rolls-Royce. Rolls-Royce goes to great pains to make the Phantom as malleable to the whims of its customers as possible. Besides the obvious paint and interior color choices – of which there are a great many – there's now a so-called Gallery option that makes up a large portion of the dashboard. It's a glass-enclosed space designed to house just about anything a Phantom customer could possibly want to put on display. We saw some beautiful ceramic work, jewel-like shell designs, and even a swath of iridescent feathers. Directly in front of the driver is a digital gauge cluster designed to mimic the look of traditional dials. It's resolution is high enough that individual pixels can't be made out from the driver's seat. We think some classically styled gauges would be more in keeping with the Phantom's mission statement, but that's our only gripe inside, and it's minor.