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2018 Rolls-Royce Phantom VIII First Look | It's all new, we swear!

At a well-decorated warehouse just off Hollywood's Sunset Blvd., a gaggle of PR, design, operations, and executives from Rolls-Royce Motor Cars are stoking our excitement for the all-new, 2018 Rolls-Royce Phantom VIII. Along with the normal Rolls-Roycey words like "heritage," "brand," and "bespoke," was a repeated phrase. A phrase that shouldn't be necessary. A phrase eliciting a concept that should be obvious if true. The new car, it said, was "not an evolution" on the current Phantom. That, friends, is exciting to hear. Don't get us wrong, we like the train-engine-bolted-to-a-horseless-carriage look, and the beast's scale and presence on the street. Trouble is, since the car first took to unsmoothing our air with its cathedral-facade front end in 2003, the looks have gotten a little, um, tired. Blame the mercilessness of time. Blame the success of the car, which means they're on every street corner in west Los Angeles. Blame the "imitation-is-the-most-sincere-form-of-flattery" Chrysler 300. Blame the fact that this car's magnetism vaults it into the public eye more frequently than a Kardashian. Whatever the cause, fact is, the Phantom needs a reboot. A subtle evolution a la the last Bentley Continental won't do. The lights are out. We're led through a darkened antechamber into the full-dark of the warehouse. We can see the shape. It's big and has the classic squared off D-pillar. The front, too, has the required grille bigness. It is enviously long. Let's pause. Here at Autoblog, we're known for giving people advice. We take that responsibility seriously, because the results of our evaluations and expertise are often the reason someone has dropped thousands of dollars on a car they're going to live with for many years. We try to keep it on cars and to not to get too preachy on the life coaching. We're going to break that convention now. Here's a life pro tip: The more frequently that someone in a position of power repeats a claim, the more likely it is that that claim is false. The lights click on. The men and women of Rolls-Royce, for whom this project is a true honor, clap in genuine appreciation and reverence for what they've been a part of. And the journalists in the room turn to each other and mouth, "Wait, is this the new one?" If you're casually familiar with the current-gen Phantom, based on seeing them pull into the club as you wait in line, then this new one will likely register as just another Phantom when it hits the streets early next year.

Rolls-Royce Alpine Trial Centenary Collection celebrates century-old Austrian race

Among the harvest of premieres at the Shanghai Motor Show was a special-edition Rolls-Royce Ghost to celebrate the 1913 Austrian Alpine Trials. Four Rolls-Royce Silver Ghosts entered the race a century ago, and in completing the 1,820-mile challenge flawlessly earned the sobriquet "The Best Car in the World." The new Ghosts commemorating the feat represent two firsts for the brand: Rolls-Royce has never created a bespoke homage to one of its own cars, and it has never released a car with a black grille.
Those two features, as well as blue paint and black wheels, are in tribute to James Radley's privateer entry in that 1913 race that drove alongside the three factory teams. Other special features include the coachline (pinstripe) that evokes the four cars from the 20th-century race, and inside, a color-matched headliner, a clock with the rally stages and times, and topographical inlays on the front fascia and rear picnic tables.
The 20-Ghost Club will be reenacting the event this year, the parade including Radley's 1913 car. It kicks off in Vienna, Austria on June 14. For the time being you can read the press release below and check out the high-res photos above.

New Rolls-Royce Cullinan spied with production-spec lighting

Few brands ooze luxury like Rolls-Royce. Like Rolex, the name Rolls-Royce conjures up an image of opulence and a certain level of refinement. Just look at all the details on the new 2018 Rolls-Royce Phantom. This hard-earned reputation is well-deserved. Still, there's an SUV-sized gap in the automaker's lineup. Crossovers are selling like mad and are easy money for any automaker. Fellow ultra-lux automaker Bentley has already thrown its hat into the ring with the Bentayga. Rolls-Royce's entrant, the Cullinan, looks to be nearly ready for production. We've seen plenty of spy photos of the Cullinan, with each batch revealing more and more. Hell, Rolls-Royce itself anticipated these leaks and released a couple of highly camouflaged official photos. These new photos show off the A- and B-pillars as well as part of the roof. It's not much, but it is more than we've seen until now. The rear end also looks to be much further along in development than before. This is our first look at what appears to be production-spec rectangular taillights. The Cullinan will share a platform with the Phantom, so expect plenty of shared parts. That means the Cullinan will likely get Rolls-Royce's 6.75-liter twin-turbo V12 and eight-speed automatic. The 563 horsepower would be down compared to the Bentley Bentayga, but no one buys a Rolls-Royce for pure performance. A hybrid powertrain taken from the BMW 7 Series is also likely. Look for the wraps to come off the Cullinan sometime in the next few months. Related Video: