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Rolls-Royce commemorates end of Phantom with Zenith models

Rolls-Royce will discontinue the current generation Phantom in 2016 after 13 years. Rolls will also axe the Phantom Coupe and Drophead Coupe in November, and the company won't build new versions of them on its future platform. However, the automaker will send off the pair in style with special edition models. The Phantom sedan will eventually return on Rolls' future aluminum platform, which will underpin all of the company's models. Spy shots suggest minor design tweaks for the new generation Phantom, but there's no mistaking the massive vehicle's chiseled shape. The overall size should remain similar to the current one, but the lightweight metal and carbon fiber should dramatically reduce the weight. Rumors suggest it would still use a V12 for propulsion, and there could be a plug-in hybrid variant later. "I am proud and excited to announce that a new Phantom is on the way – a contemporary and beautiful Phantom enhanced with cutting-edge technologies and design innovations." Rolls CEO Torsten Muller-Otvos said. Rolls will also build 50 Zenith versions of the Drophead and Coupe to give the pair a proper farewell from the lineup. These special vehicles will include a Tailgate Hosting Area to party with class, laser-etched armrests that show the launch sites for the 100EX and 101EX concepts, custom instrument dials, a special version of the Spirit of Ecstasy, and more. "Zenith will be the sum of all the best features of Phantom Coupe and Drophead Coupe, with a few surprises added," Giles Taylor, the company's director of design, said. Related Video: ROLLS-ROYCE MOTOR CARS BRINGS SEVENTH GENERATION OF PHANTOM TO AN END Rolls-Royce Motor Cars Chief Executive Officer, Torsten Mueller-Oetvoes, has announced that the current Phantom will enter the last stages of its celebrated life in 2016. This announcement follows the recent news that Rolls-Royce Motor Cars has begun testing its all-new aluminium architecture, which will underpin every future Rolls-Royce arriving in-market from early 2018. He also announced that Phantom Coupe and Drophead Coupe models will not be renewed in the future. These two magnificent Phantom models will end their lives with a special collection of only 50 highly desirable cars to be called Phantom Zenith. The current seventh generation of Phantom started production in Goodwood over 13 years ago and quickly became the foundation upon which the renaissance of Rolls-Royce Motor Cars was built.

Check out some of the coolest Rolls-Royce Bespoke projects of 2023

The vast majority of buyers who order a new Rolls-Royce customize the car to some extent — the sky is the limit, and we're not talking about the one embedded into the headliner. As 2023 draws to a close, the British brand is highlighting some of the coolest requests it received. Rolls-Royce notes its Bespoke department received several unprecedented requests in 2023; one customer even asked for a special scent, and engineers had to develop several new paint processes. One of the highlights is the Phantom Syntopia, which the company labels "the most technically complex Bespoke commission ever undertaken." Created jointly with Dutch fashion designer Iris van Herpen, it explores a theme called "Weaving Water" with custom details on the hood, the dashboard, and the headliner, which took nearly 700 hours to make. Travel inspired several Rolls-Royce customers in 2023. Three units of the Cullinan Black Badge Lucid Nights were built for the South Korean market and painted in Lime Green, Indy Red and Tucana Purple, respectively, as a tribute to the neon-lit streets of Seoul. Moving closer to the brand's headquarters, the one-off Phantom Cinque Terre features styling cues inspired by some of Italy's most touristic villages and the wine made in that region. The headliner notably incorporates a map of Italy embroidered with no less than 14,338 individual stitches. Limited to 25 units, the Ghost Black Badge Ekleipsis Private Collection features styling cues from the world of astrology. It's finished in a color combination inspired by a total solar eclipse, and its headliner gains an animation that mimics an eclipse and lasts for seven and a half minutes. The dashboard gets a clock whose bezel incorporates a brilliant-cut 0.5-carat diamond — the first in Rolls-Royce's history. Riding in the one-of-one Rose Blossom Phantom should feel like sitting in a summer garden, without the sunburn and the wasps trying to taste your drink. Rolls-Royce embroidered flowers into the dashboard and the headliner, and it added four species of butterfly (Swallowtail, Peacock, Common Blue and Duke of Burgundy) to bring the backdrop to life. The headliner in this car required over 200 hours of work. Some buyers take a more personal approach to customization.

Rolls-Royce Dawn teased, will debut on September 8

The Rolls-Royce Dawn is coming, and we now have a handful of teaser shots, showing what we already know will be a four-passenger convertible based on the Ghost/Wraith. We have one more detail to confirm, too: the Dawn will officially greet the world on Tuesday, September 8, ahead of a public showing at the Frankfurt Motor Show. We can't yet show you the whole car, but there's still quite a bit we can tell you. The Dawn has a lot of Wraith elements, but is different in a number of ways (and not just because it's a convertible). Excluding the doors, every body panel on the Dawn is new. The front looks like a Ghost, but the chin is pulled forward slightly. With the top up, the convertible kind of looks like a big, fancy hot rod. It's an exceptionally pretty car, especially in dark blue. The interior uses a four-seat configuration, with ample space in the rear for passengers. The Dawn's cabin uses the same layout as the Wraith, and it's seriously luxurious. There is plenty more information we still can't share with you, like engine details, but it won't be long before we can spill all the beans. Stay tuned for the official details and images on Tuesday, September 8.