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Buyers flipping a Rolls-Royce Spectre won't be tolerated, company says

The act of flipping cars — that is, buying a limited or highly desirable model and then reselling it for big profit — wonÂ’t go unnoticed, or be tolerated, by Rolls-Royce. Specifically referring to the new Rolls Spectre — the first electric car from the brand — Rolls-Royce CEO Torsten Muller-Otvos told Car Dealer that any customer who sells or try to sell one will be blacklisted for life if he attempts to buy another from a dealer. Speaking at the launch of the new car in California, he said: ‘I can tell you we are really sanitizing the need to prove who you are, what you want to do with the car – you need to qualify for a car and then you might get a slot for an order.” But those who violate the policy and resell the vehicle at a higher price are “going immediately on a blacklist and this is it – you will never ever have the chance to acquire again.Â’ The super-luxe Spectre is to open its order books soon with deliveries to start in the autumn. Base price in the UK is about $425,000. The response from some dealers in Britain, who say the inflated price resales are legal, was resentment at Rolls. London dealer Tom Hartle, known for selling secondhand Rolls-Royce models, said that he has already agreed to collect GBP50,000 ($65,000) premiums for two Spectres. He said he will have a Spectre for sale at his used-car dealership "within two weeks of it being launched.” ”I do not think it is fair for carmakers to tell customers who have spent close to half a million pounds on a car what they can do with it,” he told Car Dealer. Last year, General Motors said it would ban flippers "from placing future sold orders or reservations if the vehicle is resold within the first 12 months of ownership." Those high-demand products were the Corvette Z06, the Cadillac Escalade-V, and the GMC Hummer EV. And years ago, Ford famously sued wrestler and actor John Cena, who flipped a Ford GT in violation of his purchase contract. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. At Rolls, the company maintains that it has paid close attention to SpectreÂ’s specifics while in development. "To do this, “ Muller-Otvos said, “we have conceived the most demanding testing program in Rolls-RoyceÂ’s history. We will cover 2.5 million kilometers – a simulation of more than 400 years of use for a Rolls-Royce, on average – and we will travel to all four corners of the world to push this new motor car to the limit,"

Rolls-Royce dealer incentive could take $15K off a Cullinan or Ghost

When a carmaker wants last year's models off dealer lots at the beginning of the new year, one standard tactic is to offer incentives either to customers or to dealers. Rolls-Royce is an automaker with last year's models on dealer lots at the beginning of the new year, and on top of that, a refreshed Cullinan and a refreshed Ghost are due later this year. That explains the dealer bulletin Cars Direct said it saw that informs dealers, "Rolls-Royce Motor Cars NA is introducing a Non-FS and Regional Rate Cash Program to stimulate sales and to promote all aging units to be retailed by the end of March 2024." The cash specifics: $15,000 that can be spent on the $375,000 Cullinan and Black Badge Cullinan, as well as the $350,000 Ghost, Ghost Extended and Black Badge Ghost.  The "non-FS" part refers to the financial services division, meaning the vehicles in the promotion can't be financed through the automaker's loan department. BMW, Rolls-Royce's parent company, makes this distinction regularly, offering a $9,900 "Non FS Credit" on the XM last November, for instance. In that case, buyers who did finance an XM through BMW Financial were also offered a $9,900 loan credit. No such deal on the English side of the Munich empire. Because this is a factory-to-dealer incentive, dealers don't need to disclose the offer nor give the buyer the benefit even if a buyer knows about it; this is a reward for the storefront for getting the model off the lot at a price the dealer is happy with, not an incentive for a shopper. Don't get the idea that Rolls-Royce shoppers are put off by discounts, though. It's all about the phrasing and the delivery. Dropping $15,000 on the hood would be unthinkable. A dealer asking an interested shopper who's on the fence, "What if I threw in the 21-inch tri-colored pinstripe wheels you want and took $10,000 off?" Well, that's making a deal, and everyone loves making a deal. So if Santa was especially kind, or you were especially naughty and made your own bundle, there's almost three months left to take advantage. According to the bulletin, the program ends March 31, 2024. Related video: 2020 Rolls-Royce Cullinan Tour

Could Rolls-Royce expand business with new models?

Rolls-Royce may be forced to expand its lineup beyond the über-luxury cars gobbled up by the ultra-wealthy jetset, as new competition in the form of the rumored, high-end Mercedes-Benz S-Class could take a slice of the luxury pie from the BMW-owned manufacturer.
Automotive News reports that this, along with the combination of BMW's unwillingness to move above the price-point set by the 7-Series and Bentley's expansion into the SUV realm, could force Rolls-Royce's hand. AN is arguing that, as unrealistic as it might sound, Rolls could develop a four-door crossover or shooting brake, but that any such plans are in the earliest of stages.
In the near term, the smallest Rolls-Royce, the Ghost, will get a refresh in 2014, while the sporty Wraith fastback will spawn a convertible variant by 2015. The big boy of the Rolls-Royce range, meanwhile, is due for a far more comprehensive re-do. The Phantom is expected to share a platform with the next-generation 7-Series in 2016. Advanced materials are expected to feature heavily, as Rolls-Royce seeks to trim body fat and improve fuel economy without compromising the performance or comfort expected of the brands' flagship model.