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Rolls-Royce dealer incentive could take $15K off a Cullinan or Ghost

When a carmaker wants last year's models off dealer lots at the beginning of the new year, one standard tactic is to offer incentives either to customers or to dealers. Rolls-Royce is an automaker with last year's models on dealer lots at the beginning of the new year, and on top of that, a refreshed Cullinan and a refreshed Ghost are due later this year. That explains the dealer bulletin Cars Direct said it saw that informs dealers, "Rolls-Royce Motor Cars NA is introducing a Non-FS and Regional Rate Cash Program to stimulate sales and to promote all aging units to be retailed by the end of March 2024." The cash specifics: $15,000 that can be spent on the $375,000 Cullinan and Black Badge Cullinan, as well as the $350,000 Ghost, Ghost Extended and Black Badge Ghost.  The "non-FS" part refers to the financial services division, meaning the vehicles in the promotion can't be financed through the automaker's loan department. BMW, Rolls-Royce's parent company, makes this distinction regularly, offering a $9,900 "Non FS Credit" on the XM last November, for instance. In that case, buyers who did finance an XM through BMW Financial were also offered a $9,900 loan credit. No such deal on the English side of the Munich empire. Because this is a factory-to-dealer incentive, dealers don't need to disclose the offer nor give the buyer the benefit even if a buyer knows about it; this is a reward for the storefront for getting the model off the lot at a price the dealer is happy with, not an incentive for a shopper. Don't get the idea that Rolls-Royce shoppers are put off by discounts, though. It's all about the phrasing and the delivery. Dropping $15,000 on the hood would be unthinkable. A dealer asking an interested shopper who's on the fence, "What if I threw in the 21-inch tri-colored pinstripe wheels you want and took $10,000 off?" Well, that's making a deal, and everyone loves making a deal. So if Santa was especially kind, or you were especially naughty and made your own bundle, there's almost three months left to take advantage. According to the bulletin, the program ends March 31, 2024. Related video: 2020 Rolls-Royce Cullinan Tour

2021 Rolls-Royce Ghost Extended is a lavish living room on wheels

Rolls-Royce made the second-generation Ghost about 3.5 inches longer than its predecessor. If that's not enough, the British firm just unveiled a long-wheelbase variant named Extended that gains another seven inches. Company boss Torsten Muller-Otvos explained the Ghost Extended was developed for customers who want to be driven during the week, but who prefer to drive themselves on the weekend. His team's challenge was to carve out more space for the rear passengers without compromising the sedan's handling, or significantly altering its proportions. To that end, stylists extended only the rear doors and the sheetmetal around them. Rolls-Royce hasn't released images of the front part of the cabin; it's what's out back that counts. Business-class-like individual Serenity Seats are offered at an extra cost (even the ultra-rich have to tick option boxes), and the BMW-owned company proudly noted it allocated a spectacular amount of resources to developing the perfect in-car champagne cooler. Nestled between the rear seats, it has two operating modes: it chills non-vintage champagne to precisely 6 degrees Celsius, and vintage champagne to exactly 11 degrees. Rear-seat passengers can sit back, sip Dom Perignon Rose that costs as much as a Nissan Sentra, and enjoy more legroom than many people have in their living room. Only the Phantom Extended offers a more spacious cabin, the firm claims. Alternatively, they can work on-the-move thanks in part to the in-car Wi-Fi hotspot. Rolls-Royce made no mechanical changes, meaning the Extended uses the same 6.75-liter V12 as the standard-wheelbase model. It's twin-turbocharged to 563 horsepower and 627 pound-feet of torque, and it spins the four wheels via an eight-speed automatic transmission. All-wheel steering comes standard, and one of the most advanced suspension systems in the world ensures the Ghost delivers the Magic Carpet Ride buyers expect. Ghost Extended deliveries will begin during the fourth quarter of 2020. Rolls-Royce hasn't announced pricing information, but the sedan likely costs over $350,000 before options — and champagne — are factored in. Related Video: Featured Gallery 2021 Rolls-Royce Ghost Extended, official images View 10 Photos Rolls-Royce Luxury Sedan

2016 Rolls-Royce Dawn debuts [w/video]

"It expresses this notion of opening up and the light coming in." Rolls-Royce officials said this of the new Dawn convertible during a private showing in Beverly Hills back in May. It was quite a coincidence, then, that the Friday I saw the Dawn in person was the first clear day in southern California after a stretch of unseasonable rain and clouds. I already told you many details about Rolls-Royce's new convertible Drophead, but now, ahead of its official debut at the Frankfurt Motor Show next week, we have the official release. And while the Dawn shares its underpinnings with the Ghost sedan and Wraith coupe, Rolls sees this new model as different enough to warrant a separate name. "It speaks of fabulous places and beautiful people." "Given its character, [the Dawn] deserved a name that was not ethereal," Rolls-Royce said. "It speaks of fabulous places and beautiful people. It's a lot sexier [than the Phantom]." And while the design seems like a convertible Wraith at a glance, nearly 80 percent of the Dawn's body panels are new. The doors carry over, but the chin is pulled forward by 2.1 inches compared to the Wraith and the grille is recessed by 1.7 inches. The beltline arches up around the back of the cabin, "how you turn a collar up on a jacket," according to one designer. The Dawn is a very pretty car, and the effect of the dark blue exterior contrasting with and orange interior stunning in person, if muted in the photos. The six-layer canvas top retracts in a silent operation, stowing neatly behind the open-pore wood deck just aft of the rear seats. In yet another breathless passage, Rolls says passengers should not be "inconvenienced by noise." With the top up, the profile of the Dawn is more three-box hot rod than the fastback look of the Wraith. A choice of 20- or 21-inch polished or painted wheels round out the exterior. Inside, Dawn is fitted with the same luxurious appointments and technology as Wraith and Ghost, with seating for four. Accessing the rear seats is easy, and there's ample legroom for tall passengers – I watched several six-foot-plus journalists nestle themselves back there without issue. That said, on planet Rolls-Royce the Dawn is not a 2+2. "In the world of Rolls-Royce, day-to-day mathematical norms don't always apply. That's why I say in the case of the new Rolls-Royce Dawn, 2+2 does not equal 4." But it holds four people. So, yeah. Rolls-Royce says the Dawn is its "most versatile canvas" yet.