1990 Rolls Royce Corniche Iii - 38,000 Miles on 2040-cars

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Rolls-Royce Ghost Series II headed to Geneva

Rolls-Royce is not a brand that replaces its vehicles with any great frequency. It expands its lineup, sure: what started with just the Phantom saloon has since grown to include extended wheelbase models, coupes and convertibles, not to mention the addition of the Ghost, followed by the Ghost EWB and the Wraith fastback. What Rolls does to keep its models fresh, however, is spruce them up with a Series II.
The Phantom family underwent just such a treatment a couple of years ago, and now Goodwood appears to be preparing to do the same with the Ghost. At least, that is, going by this teaser image it released with only the line, "After five years as the cornerstone of Rolls-Royce's sustainable growth success worldwide, this mid-life update is a showcase for the most recent technological advances from Rolls-Royce enrobed in a considered exterior design revision."
The arrival of the Ghost Series II at the Geneva Motor Show this year would put it significantly ahead of schedule for when Rolls updated the Phantom. That model arrived in 2003 and was followed by the Series II in 2012, giving the original a nine-year run virtually unchanged. The Ghost, however, only reached production in 2010, so introducing a Series II now would shorten that lifecycle to just four years.

Man drives Rolls-Royce for 78 years then makes museum donation to ensure its preservation

Mr. Allen Swift died in 2005 at the impressive age of 102, but his automotive story is even more remarkable. Not only is the gentleman credited with owning a Rolls-Royce automobile longer than anyone else in the world, but he had the forethought and funds to ensure its future preservation after his death.
In 1928, while living in Springfield, Massachusetts, Swift's father gave him a 1928 Rolls-Royce Piccadilly P1 Roadster as a graduation present (Springfield and Rolls-Royce have a history - from 1920 to 1931, the British automaker built 2,944 vehicles in the city as part of its attempt to establish a US plant). The young man was passionate about his green-over-green softtop convertible, not only driving it on a regular basis, but maintaining it meticulously over the decades (the two door-received a complete body-off restoration and engine rebuild in 1988).
Rolls-Royce acknowledged Mr. Swift in 1994, awarding him a crystal Spirit of Ecstasy award for his length of ownership. By 2005, Swift had logged more than 170,000 miles on its analog odometer and he was recognized as the oldest living person to have owned a car from new. He passed away that year.

Rolls-Royce goes glam, celebrates Art Deco heritage in Paris

Rolls-Royce has used the 2012 Paris Motor Show to pull the covers off its art deco-inspired Phantom saloon, Phantom Drophead Coupé and Ghost models. These three bespoke machines are said to pay homage to the 1925 Paris Exhibition or Exposition Internationale des Arts Décoratifs et Industriels Modernes. Not coincidentally, the phrase 'art deco' was coined at that very show.
These three models are finished in period-correct color schemes and feature details that include mother of pearl and silver inlays and ornamental glassware. According to Giles Taylor, Design Director Rolls-Royce Motor Cars, "Art Deco was defined by theatre, glamour and a sense of excitement. Working to create contemporary interpretations of these classic themes has been enormously rewarding for everyone in my bespoke design team." But of course.
Feel free to check out our live gallery of high-res images above along with the official shots released by Rolls-Royce below. There's also a press release or two waiting for your prying eyes, if you're so inclined.