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Rolls-Royce gets down to testing new aluminum architecture

Rolls-Royce is preparing to step – or serenely glide – into modernity. It has a new aluminum architecture under development that's set to underpin all its future products. And now it's giving us a taste of what's to come. Goodwood first announced the new platform in February when it revealed intentions to build its first SUV. Now it's saying the architecture won't just underpin the crossover known tentatively as Project Cullinan – it'll form the basis of every model it makes from 2018 onwards. Rolls is already testing the new platform with mules like the one pictured above. The vehicle would appear to be a Phantom behind a mask, but the way that Rolls has disguised the rear end of the prototype tells us it might be wearing a more wagon-like roofline, the likes of which we'd expect to see on the crossover when it arrives. The company's also been testing its first all-wheel drive system for the same project with another type of test mule entirely. Once Project Cullinan is complete, Goodwood's first SUV will launch into a market filled with high-end products. Porsche is firmly established in the sector, and Range Rover is making ever-more expensive models. Soon Bentley, Jaguar, Aston Martin, Maserati, and Lamborghini will also join the fray, but the Rolls-Royce will likely be the most expensive and most luxurious of them all. ROLLS-ROYCE MOTOR CARS ANNOUNCES FUTURE ENGINEERING DEVELOPMENTS In February 2015, Rolls-Royce Motor Cars announced the development of an all-new aluminium space-frame architecture that will underpin all future Rolls-Royce models arriving in market from early 2018. The company today announced that it has begun the testing phase of this new architecture, with early preparatory activity seeing new engineering mules tested in public around the world. The Architecture of Pure Luxury The future of pure luxury motoring is already taking shape as Rolls-Royce Motor Cars begins testing its new aluminium space-frame architecture which will underpin all future Rolls-Royce model lines. The architecture will arrive in market from early 2018. Engineering mules will be assessed on public roads in various locations around the world. The current testing phase aims to ensure that the new space-frame structure perfectly delivers Rolls-Royce's trademark 'magic-carpet ride' on a variety of surfaces and that it is resilient to extreme weather conditions.

Rolls-Royce posts 25% jump in sales thanks to Cullinan demand

Luxury carmaker Rolls-Royce said on Tuesday it recorded a 25% jump in sales in 2019, underpinned by solid demand for its first-ever SUV, Cullinan, just a year after the launch. The 116-year-old British company said it sold a record 5,152 cars in 2019, compared with 4,107 units in the prior year. "Worldwide demand last year for our Cullinan SUV has driven this success and is expected to stabilize in 2020," Chief Executive Officer Torsten Mueller-Oetvoes said in a statement. The Cullinan was unveiled in 2018. The BMW-owned brand's strong numbers serve as a breather at a time when the global automobile industry is still grappling with various challenges amid a broader economic slowdown that dented sales of many automakers. North America continued to be the biggest contributor with about a third of Rolls-Royce's total sales, followed by China and Europe. Related Video:

2020 Rolls-Royce Cullinan Road Test | Aboard the HMS Cullinan

A tenet of good writing says you can’t modify a superlative. “Very best” gilds the lily, and “one of the best” is a hedge. Best is all you need say. ThatÂ’s the spirit of the phrase “the Rolls-Royce of Â…,” which gets applied to any kind of thing, say a particularly nice vacuum cleaner. It's immediately understood — “Rolls-Royce” is all you need say. So itÂ’s a special occasion when the pinnacle of automotive excellence, and the symbol of supremacy in everything wrought by human hands, heaves to in oneÂ’s driveway. The Rolls in this case was the 2020 Roll-Royce Cullinan, the most expensive SUV in the world, this one costing $394,275. This Cullinan arrived in lustrous Jubilee Silver (a big improvement over the purple one our contributor Jason Harper drove a few months ago). The car appeared to be carved from a silver ingot. Our first-drive review back in 2018 called the three-ton Cullinan a monolith, and thatÂ’s spot-on. It looks imposing and not to be trifled with, like a British warship. And in fact this car was built to a nautical theme, with a two-tone interior of Charles Blue / Navy Blue. A hand-painted coachline of Charles Blue traced its gunwales. Cullinan even sounds a bit like a British warship (they have the best names). But its namesake is the 3,100-karat Cullinan diamond, the largest ever discovered, chunks of which are part of the Crown Jewels. The car is an enduring symbol of British Empire, though with a lot of German parts. What can one say? We drive a lot of expensive cars at Autoblog, but it's a bit hard to understand why there even is such a thing as a Rolls-Royce press vehicle. What sort of information could a critic impart? Do you expect to hear it wasnÂ’t nice? Well, it was. Was the V12 not smooth? Like English cream. Was it not comfortable? Its cabin was expansive and its seats accommodating, and its ride was every bit the “magic carpet” Rolls promises, with sensors alerting the air suspension of upcoming unpleasantries in the road surface. And like a magic carpet, the system settles the car back down to earth for a gentle landing when youÂ’ve arrived. Yet the self-righting wheel centers make it appear as if you'd never left. And who would benefit from criticisms, if there were any? Few reading this have the means, but those who do would likely choose something more anonymous for real-world use, such as a top-trim Range Rover. Even a Bentley Bentayga would be less expensive, if only slightly less attention-getting.