1972 Rolls-royce Corniche on 2040-cars

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Rolls-Royce planning one or two new models based on the Ghost

Fourteen years after Volkswagen bought Bentley, its English brand has two distinct lines, Mulsanne and Continental - with numerous variants at the Continental's lower price point - an SUV on the way and perhaps a sports car and a Mulsanne convertible, too. In the 14 years since BMW bought Rolls-Royce, its English brand has the Phantom and Ghost - with three variants at the Phantom's much higher price point. Rolls-Royce doesn't chase sales, but the difference in the brand direction helps explain why Bentley has sold more cars in the first six months of this year than Rolls-Royce sold all of last year.
And even though Rolls-Royce isn't solely about the tally, it would still like to improve on the 3,538 cars it sold last year - a sales record that eclipsed a mark set in 1978. To do so its CEO is planning one or two more Ghost-based models beyond the as-yet-unnamed Ghost Coupe due next year, perhaps to be called the Corniche, according to a report in Autocar. A convertible version of the Ghost Coupe is the obvious guess for one of them, and it would get the double-R "closer to 4,000" sales, where the CEO would like to be.
Sales might not be the only part of it, though; the headline of the Autocar piece says the CEO wants the new models because they're "required to give Rolls-Royce a proper identity." If that is accurate, we have no idea what kind of identity Rolls-Royce could be missing that would be served by a wider range of cars in the Ghost range, which by their place in the brand's own lineup are admittedly not the most opulent carriages on the planet.

Rolls-Royce Cullinan revealed: Ultra-luxury SUV is so British, it curtsies

Why did we ever expect the Rolls-Royce Cullinan to look like anything other than a Phantom on a lift kit, minus the trunk? The Rolls-Royce of SUVs perfectly employs Phantom cues, from the raised hood to the strong shoulder line and coach doors. The English off-roader brings a bunch of brand-redefining firsts with it, including all-wheel drive, an off-road driving mode, and a suspension that actively extends the dampers to keep every wheel on the ground. All of the vehicle's innovations serve the tagline that will help sell the Cullinan to wealthy owners: "Effortless, Everywhere." View 30 Photos The Cullinan stretches 210 inches long on a 130-inch wheelbase, 17.2 inches shorter overall than a Phantom on a wheelbase 9.8 inches shorter. However, the SUV is 5.6 inches wider than the sedan and its roof stands 7.2 inches higher. Built around the same all-aluminum Architecture of Luxury as the Phantom, the extra bits that make the Cullinan ready for dirty work add just 200 pounds compared to the car, for a curb weight of 5,864 pounds. The 6.6-liter twin-turbo V12 (Rolls-Royce still refers to it as a 6.75-liter) produces 563 horsepower and 627 pound-feet of torque, matching the Phantom's horsepower but losing 37 lb-ft of torque. However, the remaining torque comes 100 rpm sooner in the Cullinan than in the Phantom. Rolls-Royce whipped up another narrative trick to keep the Cullinan from being associated with the two-box SUV herd, calling it "the first 'three-box' offer in the SUV sector." With only two boxes visible from outside, we assume Rolls-Royce refers to the available glass partition in the cabin separating the seating area from the cargo, for Cullinans equipped with individual second-row seats. That would make for three distinct areas, and serve as a "nod to the era when luggage was mounted on the exterior of the motor-car, so the occupants did not travel with their belongings." Speaking of which, the feature we normally call a "tailgate" is called "the Clasp" on the Cullinan, a reference to when drivers put luggage on the outside of the car. The electrically operated two-piece hatch has a narrow lower section that folds down to help support the electronic drawer in the Recreation Module. The module provides custom designed storage for tools suitable to an owner's hobbies, like hawking, hunting, or drone racing, or it can stow the seats and cocktail table for the Rolls-Royce Viewing Suite. The Cullinan earns its chops in the cabin and under the skin.

Rolls-Royce Arcadia Droptail unveiled as the third in a four-car series

If you're wealthy, you buy a new Rolls-Royce. If you're extremely wealthy, you work directly with the brand to design a one-of-a-kind car from the ground up. The firm has revealed its latest one-off, a convertible named Arcadia Droptail, and detailed the long development process. Built for an anonymous client in Singapore, the Arcadia Droptail borrows the first part of its name from a place known as "heaven on Earth" in Greek mythology. Rolls-Royce explains that the design perfectly reflects the customer's tastes and personality, including a passion for architecture and a subtle, restrained take on the concept of luxury. This likely explains why there's not much in the way of bright trim on the outside; instead, the Arcadia Droptail is characterized by a soft and almost organic design while remaining recognizable as a Rolls-Royce. Working directly with the customer, the brand put a great deal of thought into picking a color: the shade of white chosen is infused with aluminum and glass particles for a pearl-like effect that adds depth. These details help the Arcadia stand out from the two existing Droptail models unveiled in 2023. The overall design remains largely unchanged with an upright grille, thin rear lights, and a rounded back end. Santos Straight Grain wood trim dominates the interior and creates another link between cars and boats. Rolls-Royce explains that this was one of the most challenging parts of the project: Santos Straight Grain is difficult to work with, and the client plans to use the car all around the world so the trim needs to withstand wildly different temperatures and humidity levels. The brand initially considered applying the type of coating used in yachts but ruled it out because it needs to be re-applied on a regular basis. Instead, it went through the trouble of developing a specific lacquer that lasts for the life of the car. It adds that this part of the build required over 8,000 hours of work, including testing. The clock embedded into the dashboard was created in-house as well; it took over two years to develop and five months to make. Referred to as "the most complex Rolls-Royce clock face ever created," it features a guilloche pattern with 119 facets and hand-polished parts. Rolls-Royce hasn't published technical specifications. We're guessing that power comes from a V12 engine. All told, designing the Arcadia Droptail took over four years. There's no word on how much the project cost.