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Rolls-Royce reveals new Spirit of Ecstasy hood ornament for electric era

It’s a big day in Rolls-Royce land, as the mega-luxury British car company just revealed a new Spirit of Ecstasy hood ornament to grace its future vehicles. In the world of automobiles, the Rolls-Royce hood ornament is one of the most iconic, and now itÂ’s getting a new look for the electric era. Or as Rolls prefers, “she” is getting a new look. The first Rolls-Royce vehicle to wear this new Spirit of Ecstasy will be the upcoming Spectre electric car. Its design is tied to the brandÂ’s electrified future, too. Rolls-Royce says the new design is sculpted to both look and be more aerodynamic than the outgoing model. Instead of standing with legs straight, tilting at the waist and feet together, the new ornament is “braced for the wind, one leg forward, body tucked low.” Height-wise, the new ornament is 82.73 mm tall, while the outgoing ornament was 100.01 mm tall. Plus, the robes (they're not wings!) flapping behind her have been reshaped to be more aerodynamic and look more realistic. Left: Current Spirit of Ecstasy; Right: New Spirit of Ecstasy Why is aero such a great focus? Well, aero is everything when it comes to electric car range and efficiency. Rolls-Royce says its current Spectre prototypes have a drag coefficient of just 0.26, making the Spectre the most aerodynamic Rolls-Royce ever. That figure is expected to be even better once the production design is finalized, Rolls says. “111 years ago today, the Spirit of Ecstasy became an official part of Rolls-Royce,” says design director Anders Warming. “Yet, she has come to represent a spiritual direction for our brand. Her form perfectly captures the marque – she leans forward, expressing our relentless pursuit of progress, and her dress gracefully flows in the wind, echoing the serenity of our products in motion. For Spectre and beyond, she becomes lower and more focused; braced for unprecedented speed and the exciting future her presence will define.” The ornament is the product of 830 hours of design modeling and wind tunnel testing. Instead of drawing it out on paper or real-life sculpting, though, this Spirit of Ecstasy was designed via digital “sculpting” on a computer. That said, the actual construction of the ornament will continue to be finished by hand after undergoing its “lost wax casting.” This hand finishing process means that even in the age of computers, Rolls promises that every single ornament will be minutely different from the next — itÂ’s about charm.

Jon Olsson’s Amazing Custom Rolls-Royce

Professional skier and YouTube personality Jon Olsson has a large collection of vehicles. His recent addition is a customized Rolls-Royce Wraith named, George The Rolls. Rolls-Royce Autoblog Minute Videos Original Video jon olsson wraith

Rolls-Royce starts a turf war in the Garden of Wraith

The Rolls-Royce Wraith would not be our first choice for hooning. Sure, it's god 624 horsepower channeled to the rear wheels, but it's an automatic, it costs the better part of $300,000 and it's laden with more leather, wood and carpeting than Harrod's. Leave it to Tax the Rich to toss it around then.
For those unfamiliar, the YouTube channel sporadically features videos of some of the most powerful and expensive pieces of automotive machinery being put up to no good. They've done the Ferrari 288 GTO, F50 (two of 'em, in fact) and Enzo and even the Jaguar XJ220 - twice - but now they've turned their attention to the most powerful Rolls ever, tossing it around the grounds of an old-world mansion estate like it was a Subie.