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Rolls-Royce dealer incentive could take $15K off a Cullinan or Ghost

When a carmaker wants last year's models off dealer lots at the beginning of the new year, one standard tactic is to offer incentives either to customers or to dealers. Rolls-Royce is an automaker with last year's models on dealer lots at the beginning of the new year, and on top of that, a refreshed Cullinan and a refreshed Ghost are due later this year. That explains the dealer bulletin Cars Direct said it saw that informs dealers, "Rolls-Royce Motor Cars NA is introducing a Non-FS and Regional Rate Cash Program to stimulate sales and to promote all aging units to be retailed by the end of March 2024." The cash specifics: $15,000 that can be spent on the $375,000 Cullinan and Black Badge Cullinan, as well as the $350,000 Ghost, Ghost Extended and Black Badge Ghost.  The "non-FS" part refers to the financial services division, meaning the vehicles in the promotion can't be financed through the automaker's loan department. BMW, Rolls-Royce's parent company, makes this distinction regularly, offering a $9,900 "Non FS Credit" on the XM last November, for instance. In that case, buyers who did finance an XM through BMW Financial were also offered a $9,900 loan credit. No such deal on the English side of the Munich empire. Because this is a factory-to-dealer incentive, dealers don't need to disclose the offer nor give the buyer the benefit even if a buyer knows about it; this is a reward for the storefront for getting the model off the lot at a price the dealer is happy with, not an incentive for a shopper. Don't get the idea that Rolls-Royce shoppers are put off by discounts, though. It's all about the phrasing and the delivery. Dropping $15,000 on the hood would be unthinkable. A dealer asking an interested shopper who's on the fence, "What if I threw in the 21-inch tri-colored pinstripe wheels you want and took $10,000 off?" Well, that's making a deal, and everyone loves making a deal. So if Santa was especially kind, or you were especially naughty and made your own bundle, there's almost three months left to take advantage. According to the bulletin, the program ends March 31, 2024. Related video: 2020 Rolls-Royce Cullinan Tour

What is the most expensive car in the world?

Highlighting one single vehicle as the most expensive car in the world isn't as straightforward as you might think. To get a solid answer, we're going to have to break the question into a couple of parts. First, we'll discuss the most expensive new car in the world, and second, the most expensive collector car in the world. And by the end of the article, you'll be armed with the information you're looking for: What is the most expensive car in the world? Before we get into the stratospheric numbers, let's take a step back and put things in perspective. For the last year or so, the average transaction price for a new car has hovered right around $48,000. That's almost 10 grand more than new cars cost in 2019, before the pandemic. What will that buy you today? Well, you can get a midrange Ford F-150, a Kia Telluride, or a Ford Mustang GT with a few options. Not bad when you consider that these choices are among the best in their respective classes. At the very bottom of the spectrum is the Nissan Versa, which is available brand new for well under $20,000. Sure, there are a few anomalies such as the Changli Nemica (it's kinda a car, though not exactly street legal here in America) that can be ordered from Alibaba for about $1,000 to start, but there are a bunch of hidden costs, including shipping. Most expensive car in 2024: Rolls-Royce Droptail Price: $30 million Outside of the classic car market, the most expensive new vehicle in the world is the Rolls-Royce Droptail. So far, three Droptail models have been built, one called the Arcadia Droptail, one in ruby tones called La Rose Noire Droptail and one called the Amethyst Droptail. The latest example, the Arcadia, is painted in a white shade that is infused with aluminum and glass particles for a pearl-like effect that adds depth. Past that, the overall design of all three Droptails remains largely unchanged with an upright grille, thin rear lights, and a rounded back end. Like other extremely luxurious and expensive nautical-themed cars from Rolls-Royce — see the 2017 Sweptail and the 2021 Boat Tail — the Droptail is a very rare machine. There's a solid chance the lone remaining version will cost even more than the $30 million-plus cost of the La Rose Noire. For those keeping track, the Rolls-Royce Boat Tail, which was previously the most expensive car in the world at $28 million, was the first model to emerge from the company's Coachbuild department that caters to the profanely wealthy.

Rolls-Royce Ghost Zenith Collector's Edition is the ultimate Ghost

This generation of Rolls-Royce Ghost is coming to a close. We’ve seen a couple of prototypes for the new Ghost out testing in the wild, but it looks like Rolls has one more ace to play on the current car: the Zenith CollectorÂ’s Edition. If youÂ’re an avid Rolls-Royce enthusiast, you may remember that the British marque introduced a Zenith edition of the Phantom in 2016 when that generation of Phantom was wrapping up its 13-year tenure. WeÂ’ve had the current Ghost for about 10 years now, which means a new one is right around the corner. Before itÂ’s finished, Rolls-Royce is screwing together 50 of these Zenith Edition cars. Rolls says these 50 cars “will feature the highest levels of bespoke ever seen on a Ghost Collection car.” ThatÂ’s saying something for a company that will pretty much do anything you ask so long as your bank account can back it up. Take a gander through the photos above to see what the 1 percenters are riding around in these days. Changes to this Ghost versus a regular one are inspired from the 200EX Concept, which was the concept car for the Ghost back in 2009. Each Zenith Edition will house a commemorative ingot made from the 200EXÂ’s Spirit of Ecstasy — itÂ’s melted down, then part of it is being placed into the center console of each of the 50 Zeniths. There is a plaque that explains exactly what it is to anyone wondering. The center console features an engraving of some part of the 200EX Concept. The owner gets to choose exactly what part it is. All the door pockets are illuminated with some rather fantastic-looking lights shining through perforated leather. A special clock and door sill commemorates this Ghost as the Zenith Edition. From the outside, youÂ’ll notice that all Ghost Zenith cars have a two-tone paint scheme with only three options, all shown here. Rolls doesnÂ’t say how much they cost, but it does warn that order books for the Zenith will close imminently. The cars are being manufactured in West Sussex as we speak.