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2019 Ram 1500 North Edition is bundled up for winter

The 2019 Ram 1500 North Edition combines a host of features into a special edition meant to keep the abominable winter at bay. Based on the Big Horn trim, which sits just above the base Tradesman, Ram says the North Edition is "geared toward truck owners who need more capability and warmth on their frozen drive." The means 4x4 only, with your choice of crew cab or quad cab, 5'7" bed or 6'4" bed, and either the 3.6-liter Pentastar eTorque or or the 5.7-liter Hemi V-8 with or without eTorque. To that canvas, Ram adds some of the features from the Off-Road package, including heavy duty shocks with a one-inch lift, locking rear axle, and tow hooks. Weapons against the cold include an engine block heater, and Level 2 Package options like heated seats and steering wheel, heated and folding mirrors, and remote start for pre-warming the cabin. There are individual extras, like the 12-way power driver's seat with four-way lumbar support, instead of the eight-way seat normally part of the Level 2 package. Snow service-rated, three-peak mountain snowflake (3PMSF) Falken LT tires toil outside to keep the rubber on the road; the standard Off-Road package uses Falken All-Terrains (AT3WA). Mopar floor mats toil inside to keep slush and grime from spoiling a good time. A monochromatic appearance package paints all the exterior trim pieces one hue. One splash of contrast comes with the 4x4 decal along the flanks, the other is what looks like a set of 20-inch, six-spoke wheels. The Ram press release didn't mention the special rims, but on the configurator, when we clicked the 20-Inch x 9.0 Aluminum Chrome-Clad Wheels, we were forced to add the North Edition package. As of writing, the configurator pricing appears to be at odds with the MSRP stated in the press release. Start with the $41,490 Ram 1500 Big Horn 4x4 on the build site, add the North Edition package, and the price shows as $45,285 before a $1,695 destination charge. Ram says the truck is available at dealers now, but lists an MSRP of $45,890 before destination. There's a $605 difference between the two numbers. The build site doesn't pre-select the 20-inch wheels with the North Edition package, though. Normally a $1,595 option, adding the wheels to the build raises the price by $200, to $45,285, leaving a $405 difference. Point being, assume the dealer will start the bargaining with the $45,890 price.

Chevy ramping Silverado incentives after Ram beats it in March

General Motors isn't losing the pickup war without a fight. With the Silverado narrowly falling to third place in the truck segment in March, Chevrolet has announced that it is going to continue its Truck Month pricing through the end of April. In addition to those incentives, some Chevy pickups are going to see even deeper discounts, according to Automotive News.
General Motors Sales Reporting spokesperson Jim Cain says the reason for extending the sale is simple. "It worked," he said. The Silverado's sales were up 6.8 percent for March, which is a big win for a truck with sales down 7.6 percent for the year so far. "Last month we handily beat expectations," he said. Cain attributed the success to having "a simple, straightforward message." He also claimed that the pickup was also able to see growth with lower incentives than competitors. With the weather warming and the economy improving, he thinks the Silverado has the momentum to improve further.
The Truck Month incentives knock as much as $7,541 off some Silverado models, and Chevy is planning even more incentives on top of that in April. "Okay - time to take the gloves off and go back and take back what rightfully belongs to every one of you ... Silverado truck sales," said an email sent to dealers from GM's district manager in the Northeast, received by Automotive News, announcing lower lease rates.

Fiat Chrysler's profit boosted by Ram and Jeep in North America

MILAN/DETROIT — Fiat Chrysler took the market by surprise by sticking to its full-year profit guidance on Wednesday after a strong performance from its Ram pickup truck in North America helped it defy an industry slowdown. Chief Executive Mike Manley, in FCA's first earnings release since a failed attempt to merge with France's Renault, also left the door open to that or other deals. "We are open to opportunity," Manley said on a call with analysts. "I have no doubt why there still would be interest in it," he added, when pressed on what it would take to revive talks with Renault. Manley declined to comment further. FCA last month abandoned its $35 billion merger offer for Renault, blaming French politics for scuttling what would have been a landmark deal to create the world's third-biggest automaker. Manley said a merger was not a must-have and Fiat Chrysler's business plan was strong. The company said it remained confident its adjusted earnings before interest and tax (EBIT) would top last year's 6.7 billion euros ($7.5 billion). Given disappointing forecasts from other automakers this earnings season, FCA's confirmation of the outlook sent Milan-listed shares in the Italian-American automaker, whose other brands include Jeep, up over 4%. A broad-based auto sales downturn has rattled the sector, forcing FCA's competitors — including Renault, Daimler and Aston Martin — to cut their sales forecasts after second-quarter results, while U.S. carmaker Ford gave a weaker-than-expected 2019 profit outlook. Japan's Nissan, a long-term partner of Renault, said it would cut 12,500 jobs by 2023 after its earnings collapsed. In the second quarter FCA's adjusted EBIT totaled 1.52 billion euros, versus analysts' expectations of 1.43 billion euros, according to a Reuters poll. FCA's U.S. shipments were down 12% in the second quarter but the group said that the successful performance of its Ram brand resulted in an enhanced share of the large pickup truck market of 27.9%, up 7 percentage points from last year. Adjusted EBIT margin in North America rose to 8.9% from 6.5% in the first quarter, thanks to strong demand for the heavy-duty Ram and the new Jeep Gladiator pickup. Chief Financial Officer Richard Palmer also said FCA expected to report up to 10% margins in the region in both the third and fourth quarters.