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Ram providing horsepower for 142nd Kentucky Derby

More than 120,000 people will descend on Louisville, KY for the 142nd Kentucky Derby this weekend. Seersucker, bowties, and very large, obnoxious hats will be the most common attire among those in attendance, all of whom will have an unquenchable thirst for mint juleps. Ram wants to capture their attention. The truckmaker has announced a new "multi-tier sponsorship" of Churchill Downs and the Kentucky Derby, and will serve as a major advertiser during Saturday's race. The company will air two 30-second advertisements during NBC's broadcast. The first, titled "Truck People – Derby" is up top, while Ram is saving the second, "Never Settle," for race day. Beyond the ads, racegoers will be treated to on-site displays around the track, which is perhaps the best evidence of a truck's toughness – if the official truck of the Kentucky Derby can survive its notoriously "decadent and depraved" infield, it can probably handle towing a boat or hauling topsoil. The three trucks, a Rebel, a 1500 Limited, and a dual-axle 3500 Limited will even be decked out in jockey-like styles. To help build up to its Derby involvement, Ram has released a first-person point-of-view video, just in case you've ever wondered what kind of view the jockeys have as they lap the one-mile dirt track. You can see that video below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Ram Laramie Longhorn's interior is a crass cacophony of cowboy cues

When we think of quality luxurious interiors, some of the first brands that come to mind are Audi and Volvo. They have elegant, simple interiors constructed from high-quality materials that are beautiful to see and to touch, and that's what makes them feel special and genuinely premium. The 2017 Ram 2500 Laramie Longhorn in our short-term fleet didn't get that message. What the Laramie Longhorn does is yell at you. It yells at you at that it's LUXURIOUS, and it's WESTERN. Open the door, and you're confronted with loads of saddle tan leather with contrasting black leather on the doors, armrest, and seat piping. This is reasonably modest, but if you pick a different color scheme than our Ram, that leather will have tooled filigree patterns, raising the volume of the interior's message. Right on the center console and on the seat backs there are huge brown embossed logos stitched into them proclaiming the trim level of the truck. It's all meant to evoke high-quality leather goods like saddles. But it's the same thin leather you've found in almost every other automobile on the market. The cushy cowboy theme continues on the dash. The satin-finish wood trim would normally be a nice touch, but it's overshadowed by the glitzy and chintzy rose-gold colored fake metal accents all over the dashboard, and even the instrument cluster. Perhaps it's meant to be more warm and down-to-earth than the cold aluminum-look panels usually in cars, but it's an odd color, and it looks more fake than faux-aluminum. It gets even worse when you discover that Ram stuck leather tooling design stickers all over that rose-gold plastic trim. And then you see them on the chrome plastic rings surrounding the gauges. Not only that, but those rings have some sort of stud shape molded into them. Is this Western enough yet? No! Of course not! Hop in the back seat, and you'll discover that the map pockets aren't just simple slots. They have a full flap with metal belt buckles like saddlebags (though the flap actually closes with magnets). And naturally, those buckles have fancy filigree designs in them. Then take a look at the floor, and the rubber floor mats have barbed-wire fence designs molded into them. Get it? Because there are barbed-wire fences on ranches out West where cowboys work! Yet, for all our complaining about cheap materials and a complete lack of subtlety, we're sure this sort of thing appeals to many truck buyers.

2020 Ram Power Wagon Review | What mud?

A 2020 Ram Power Wagon is not your typical heavy-duty pickup truck. All of them try to be the tough kid on the block, but the Power Wagon goes even further. Just the name, Power Wagon, is synonymous with a tenacious, brash, and mean attitude.  “LetÂ’s go hop in my Power Wagon,” I shout at my friend. I donÂ’t even need to add anything else to that sentence to sound braggadocios. The Ram takes care of it for me. And I do mean hop into it. One does not gracefully step in and out of a Power Wagon, because it is simply far too high off the ground. There are side steps, but they're not one of those automatically-retracting ones that forms a staircase into the cabin. Instead, I grab the A-pillar handle, yank myself onto the step, and then swivel around to fall onto the large, comfy seat.  Once inside, the tough kid mantra starts to slip, but only slightly. Ram brought all the fancy interior appointments from the 1500 over to the Heavy Duty lineup with the 2019 refresh, which means the 2500 Power Wagon also gets all the goodies. Our heavily-optioned test truck doesnÂ’t feel rugged or basic on the inside at all. ItÂ’s covered in black leather, piano black and carbon fiber-look trim, metal accents and digital screens galore. There are still some rather large ‘Power WagonÂ’ badges here and there, plus the big mechanical transfer case shifter (the only Ram HD with one), but the inside is much more luxurious than one would expect from an off-road vehicle. 2020 Ram 2500 Power Wagon View 20 Photos Taking stock of my height relative to other vehicles on the road brings the reality of the Power Wagon back into perspective. Throughout my weekend behind the wheel, there wasnÂ’t another pickup that I passed or pulled up next to at a light that was sitting taller than me. This comes as no surprise, as the Power Wagon features a 2-inch lift from its custom suspension versus other Ram Heavy Duty trucks. It also has Bilstein shocks, front and rear locking differentials and an electronically disconnecting sway bar. Armed with all that, leaving the pavement is a must. Lacking any great off-road trails or logging roads in the southeast Michigan area, I turned the Power Wagon south and aimed for dirt roads. We had just received a few big rains in the area, and some of the dirt roads around here can get egregiously bad to navigate in winter. Thankfully, I found some mud.