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Ram reveals Man of Steel-themed Superman truck [w/video]

The new Superman film Man of Steel opens in theaters next Friday, June 14th, and Ram is buddying up with the summer blockbuster for some coattail-riding co-promotions. The partnership includes a new 30-second commercial called "Action" that pairs scenes from the film with footage of Ram trucks and a voiceover that says, "Everyone has the ability to do something amazing... Some just do it on a more regular basis." It's nothing too special (we've actually seen most of the Ram footage in other commercials already), but the brand should be happy having its trucks so closely associated with the Last Son of Krypton. Accompanying the TV spot will be a neatly drawn print ad created by DC Comic artist Shane Davis that's destined for the newsprint pages of USA Today.
Lastly, Ram has created a special Man of Steel edition of its Power Wagon truck that will be on display at the movie's premier in New York City next week before traveling the country attending various events and ultimately being auctioned off for charity.
I have a history of lambasting poor attempts at Superman-themed vehicles, but this Man of Steel Power Wagon can hide from Kryptonite in my garage any time. The truck is Dark Ceramic Gray with a special vinyl wrap that adds the textured look of Superman's new suit, and the roof is done in high-gloss black, though you'd need the power of flight to see it on this tall rig. The grille, meanwhile, is finished with Anodized Red accents. The forged aluminum 17-inch black wheels are General Zod-approved and the interior is likewise tastefully upgraded with Superman-themed materials. Lastly, Kal-El's ultimate quad cab is capped with Superman logos front and rear where the traditional Ram logo would normally be.

Stellantis invests more than $100 million in California lithium project

Stellantis said it would invest more than $100 million in California's Controlled Thermal Resources, its latest bet on the direct lithium extraction (DLE) sector amid the global hunt for new sources of the electric vehicle battery metal. The investment by the Chrysler and Jeep parent announced on Thursday comes as the green energy transition and U.S. Inflation Reduction Act have fueled concerns that supplies of lithium and other materials may fall short of strong demand forecasts. DLE technologies vary, but each aims to mechanically filter lithium from salty brine deposits and thus avoid the need for open pit mines or large evaporation ponds, the two most common but environmentally challenging ways to extract the battery metal. Stellantis, which has said half of its fleet will be electric by 2030, also agreed to nearly triple the amount of lithium it will buy from Controlled Thermal, boosting a previous order to 65,000 metric tons annually for at least 10 years, starting in 2027. "This is a significant investment and goes a long way toward developing this key project," Controlled Thermal CEO Rod Colwell said in an interview. The company plans to spend more than $1 billion to separate lithium from superhot geothermal brines extracted from beneath California's Salton Sea after flashing steam off those brines to spin turbines that will produce electricity starting next year. That renewable power is expected to cut the amount of carbon emitted during lithium production. Rival Berkshire Hathaway has struggled to produce lithium from the same area given large concentrations of silica in the brine that can form glass when cooled, clogging pipes. Colwell said a $65 million facility recently installed by Controlled Thermal can remove that silica and other unwanted metals. DLE equipment licensed from Koch Industries would then remove the lithium. "We're very happy with the equipment," he said. "We're going to deliver. There's just no doubt about it." Stellantis CEO Carlos Tavares called the Controlled Thermal partnership "an important step in our care for our customers and our planet as we work to provide clean, safe and affordable mobility." Both companies declined to provide the specific investment amount. Controlled Thermal aims to obtain final permits by October and start construction of a commercial lithium plant soon thereafter, Colwell said. Goldman Sachs is leading the search for additional debt and equity financing, he added.

Ram 3500 Heavy Duty recaptures the torque and maximum towing crowns

Correction: A previous version of this story mistakenly reported the horsepower of the high-output Cummins engine as 400. It actually produces 420 horsepower. The text has been updated to reflect this. Just as supercar builders are in never-ending battles for horsepower and track times, the pickup truck builders pursue torque and towing capacity, two things that the 2021 Ram Heavy Duty has improved enough to earn the coveted "best in class" designation, if only by a bit. The titles go to the Ram 3500 with the high-output version of the turbocharged 6.7-liter Cummins straight-six. Horsepower is seemingly unchanged, but torque is up by 75 pound-feet to 1,075. This increase comes from additional boost from the turbo and additional fuel flow from the fuel injection system. The added torque also bests the Ford Super Duty's 6.7-liter Power Stroke V8 diesel by 25 pound-feet, and the Chevy Silverado HD's 6.6L Duramax V8 by 165. But both V8s beat the Cummins' 420 horsepower; the Ford by 55 and the Chevy by 25. As for towing, the Ram 3500's maximum fifth-wheel towing capacity has increased from 35,100 pounds to 37,100 thanks to a redesigned gooseneck hitch. The new number just tops the Ford F-450 Super Duty's previous record by 100 pounds. It also bests the Silverado 3500HD's best by 1,100 pounds. Ford keeps the conventional tow rating crown (towing from a rear-mounted hitch) at 24,200 pounds with the F-450 compared to the Ram 3500's 23,000 and the Chevy Silverado 3500HD's 20,000. One final update to the 2021 Ram Heavy Duty line is inside the truck. It's now available with a digital rear-view mirror, switchable to a normal mirror. It should be handy for owners who regularly carry loads that obscure the rear window and, in turn, the rear-view mirror. The new Ram Heavy Duty models will be available at dealers this month. Related Video: