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Ram reveals Man of Steel-themed Superman truck [w/video]

The new Superman film Man of Steel opens in theaters next Friday, June 14th, and Ram is buddying up with the summer blockbuster for some coattail-riding co-promotions. The partnership includes a new 30-second commercial called "Action" that pairs scenes from the film with footage of Ram trucks and a voiceover that says, "Everyone has the ability to do something amazing... Some just do it on a more regular basis." It's nothing too special (we've actually seen most of the Ram footage in other commercials already), but the brand should be happy having its trucks so closely associated with the Last Son of Krypton. Accompanying the TV spot will be a neatly drawn print ad created by DC Comic artist Shane Davis that's destined for the newsprint pages of USA Today.
Lastly, Ram has created a special Man of Steel edition of its Power Wagon truck that will be on display at the movie's premier in New York City next week before traveling the country attending various events and ultimately being auctioned off for charity.
I have a history of lambasting poor attempts at Superman-themed vehicles, but this Man of Steel Power Wagon can hide from Kryptonite in my garage any time. The truck is Dark Ceramic Gray with a special vinyl wrap that adds the textured look of Superman's new suit, and the roof is done in high-gloss black, though you'd need the power of flight to see it on this tall rig. The grille, meanwhile, is finished with Anodized Red accents. The forged aluminum 17-inch black wheels are General Zod-approved and the interior is likewise tastefully upgraded with Superman-themed materials. Lastly, Kal-El's ultimate quad cab is capped with Superman logos front and rear where the traditional Ram logo would normally be.

Recharge Wrap-up: Ram 1500 EcoDiesel earns RMAP Truck of the Year, GM earns Energy Star awards

Jas Hennessy & Co, maker of Hennessy Cognac, has taken delivery of 45 electric vehicles from Renault at its headquarters in Cognac, France. The 23 Zoes and 22 Kangoo ZEs are to be used by employees traveling between the company's sites, and replace 80 percent of the company's internal combustion fleet. "For many years now, Jas Hennessy & Co has been actively working to reduce its environmental impact," says Hennessy Operations Manager Marc Sorin. Hennessy also recently bought an electric boat to take visitors across the Charente River to the company's aging cellars. Read more from Renault. General Motors has earned two Energy Star awards from the EPA. The automaker earned the Energy Star Partner of the Year award for Sustained Excellence for efforts in energy efficiency and greenhouse gas emissions. For example, GM has achieved a global reduction of energy intensity by six percent, and has invested $34 million in energy, water and carbon reduction projects at its facilities. GM also earned the EPA Energy Star Climate Communications award for its outreach to employees, customers and stakeholders about energy efficiency and climate change. Read more from General Motors. The 2015 Ram 1500 EcoDiesel has been named Truck of the Year by the Rocky Mountain Automotive Press Association. The Ram truck beat out the Chevrolet Silverado Heavy Duty and GMC Canyon to earn the honors at the Denver Auto Show. The Ram 1500 EcoDiesel boasts a fuel economy of 21 mpg in the city, 29 mpg highway and 24 mpg combined. Ram attributes the truck's efficiency to features like its eight-speed transmission, stop-start system and active aerodynamics. Rocky Mountain Automotive Press Association Names 2015 Ram 1500 EcoDiesel 'Truck of the Year' and 2015 Chrysler 200 'Car of the Year' AUBURN HILLS, Mich., April 8, 2015 /PRNewswire/ -- - Denver-based journalist organization announces the awards at the Charity Preview for the Denver Auto Show - Winners are chosen from a field that includes every significant new car and truck introduced in the last year - Each eligible vehicle is evaluated and voted on by the members of the Rocky Mountain Automotive Press - The 2015 Ram 1500 EcoDiesel, America's most fuel-efficient pickup, earned a 29 mpg rating from the U.S.

2023 New York Auto Show Live Updates: Hyundai's surprise, Nissan's super stand, '24 Wrangler

The 2023 New York International Auto Show shifts into high gear Wednesday, April 5, and our reporters are already in the city, with events unfolding even as we speak. We'll being seeing cars in person, interviewing automaker insiders and snapping photos of vehicles and all the other oddities that pop up at an event like this and we'll be giving you live updates and color from the show floor along the way.  Ram, Hyundai, Subaru, Kia, VW and Jeep are all expected to show something new this week, and other automakers are known to be hosting off-site events that may produce news — expected or otherwise. Genesis has already revealed its GV80 Coupe, for example, along with the fact that it has been confirmed as a production model. And we're just getting started.  Read on below for our observations from the show floor and points beyond: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.     Green New York Auto Show Genesis Hyundai Jeep Kia RAM Subaru Volkswagen Concept Cars Electric Future Vehicles