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Ram launches perfectly predictable ads [UPDATE]

Correction: A previous version of this story incorrectly stated these commercials were Super Bowl ads. This is not the case, and the text has been corrected to reflect that they are not, in fact, Super Bowl ads. Ram has released some new commercials, and they're pretty boring. They're not bad by any means, it's just that they're exactly what you'd expect from a truck commercial. The two 30-second spots deal with the themes of doing truck things and being a strong, community-focused American. The first of the two shows Rams performing such kind-hearted duties as pulling a fallen tree off a road, or towing a church to its pastoral new home. In the background, the narrator repeats words tied to strength, courage, assistance, and longevity. To paraphrase Mr. Spock, this Ram will be strong, live long, and help your community prosper. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. The second spot shifts more to the community-focused and family-minded theme. Clearly, it's meant to show that the tough guy in the Ram has a soft side. But don't worry, he can still pound through snow with his mega-sized plow, which is perfect for making sure people can go ice-skating in the middle of nowhere. While they're adequate ads that deliver a pretty clear message, they cover the same ground most other truck commercials have. They're just generic truck commercials we'll forget about an hour after they've aired. Here's hoping other automakers step up their game. Related Video:

Ram recalls HD pickups for loose windshield wipers

Ram is recalling heavy-duty pickups (Ram 2500, 3500, 4500 and 5500) built between April 27, 2019, and March 9, 2020, to address a potentially defective windshield wiper design that can result in loose and/or underperforming wipers that don't rotate properly on their pivot arms when activated.  "Some 2019-2020 MY Ram [...] vehicles may have been built with one or both windshield wiper arms with an improperly formed wiper arm head joint," Ram said in its defect notice to NHTSA. "An improperly formed wiper arm head joint may not properly form the splines of the head joint on the wiper arm, which can allow the joint to strip and result in the wiper arm failing to operate properly when the system is activated." "An improperly functioning wiper system may, in certain circumstances, lead to a diminution in road visibility which can cause vehicle crash without prior warning," it said.  Symptoms of a defective wiper arm head joint could be similar to the diminished performance of a worn wiper blade, but vehicles with the defect may exhibit other warning signs, such as wiper blades that don't sit in their normal "rest positions" (Ram's words, not ours) when set to "off."  Dealers will tighten the nuts on the wiper arm head joints for customers as part of the campaign.  Recalls RAM Truck Commercial Vehicles

Ram 1500 TRX spied with remote-reservoir shocks and supercharger whine

The highly anticipated Ram 1500 TRX, Ram's Ford F-150 Raptor rival, has been spied again. And the big news is all in the suspension. Compared with the last prototype we saw, this truck sits much higher, and it now has fender flares to cover the wider track. It looks like some of the extra width may be from slightly bigger tires and higher offset wheels. But those might not be the only factors. Looking closely, the rear wheels have eight lug nuts versus six on the front. The previous prototype had six lugs on the rear. So this version may have a beefier rear axle, maybe from the Ram 2500. That axle may be a bit wider. The suspension itself is clearly farther along, too. Up front, there are some burly looking lower control arms. But in the back, any suspension reinforcements are long gone, and the axle seems to be supported by equally beefy trailing arms. Most exciting are what appear to be fancy remote reservoir off-road shocks tucked in the rear wheel arches. They're covered by little black sacks to hide them. The Rebel TRX concept from a few years ago featured internal-bypass shocks, and the Ford F-150 Raptor features the same kind of shocks. That Ram TRX concept also had 13 inches of suspension travel at each corner. Besides the updated suspension, we're pleased to report that the TRX is still rocking Hellcat power. Our spy photographer tells us that there's very audible supercharger whine. He also caught the truck on video, and it sounds gravelly and angry. We're very much looking forward to the truck's launch, which should be sometime before 2022.