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Ram 1500 Mossy Oak Edition ready to start Truck Dynasty in the Motor City

Throughout the last half of the 20th Century and extending into the 21st, our country has had an on-again, off-again love affair with redneck culture. Urban Cowboy begot The Dukes of Hazzard which bled into the Ernest movies, which, in turn, paved the way for the long locks of Joe Dirt and Kid Rock. These days Duck Dynasty is the ignoble standard bearer for the hillbilly way of life - a group that would undoubtedly feel right at home in the latest offering from Ram, the 2014 Ram 1500 Mossy Oak Edition.
Custom designed for the hunters, fishers and other outdoors-folks that make up the Ram customer base (according to the company's press release) the latest instantiation of the Mossy Oak boasts a liberal daubing of camouflage. The camo rides on top of your choice of Black, Black Gold Pearl, Prairie Pearl and with either a Canyon Brown or Frost Beige interior. All of the Mossy Oak Edition trucks are 4X4s with a Crew Cab body, perfect for hauling your hunting buddies out into the wild places of the world.
Fashionable redneck culture doesn't come cheap apparently; the Ram 1500 Mossy Oak Edition starts at $39,985 with a $1,195 destination fee.

Ram 1200 small pickup rumored on its way to fight Ford Maverick

A report out of Brazil from Auto Segredos (translated), picked up by CarBuzz, claims the U.S. is going to get a baby Ram pickup. The outlet was part of a group of local car media speaking to Antonio Filosa, president of Stellantis South America. Filosa's big announcement was that there'd be a new Ram 1200 truck for our neighbors in the next hemisphere, part of a product onslaught involving 16 new models and 26 revised models over the next three years. The key Auto Segredos line for us is, "The pickup will also be sold in the American market to face the Ford Maverick." If it's true, then this is enormous news. Other details in the report leave us a touch cloudy on what such a pickup will look like for the American market, though. At one point, the AS article says the truck will be built on the Small Wide 4x4 platform used by Stellantis family products like the Jeep Renegade and Alfa Romeo Tonale. The architecture will be resized in Brazil "to be a medium-sized pickup" competing with the segment including the Chevrolet S10 (which is still on sale down there), Toyota Hilux, and Ford Ranger. Ram had a 1200 pickup on sale in the Middle East that was based on the Mitsubishi L200 and fought the Hilux and Ranger, but the Mitsu has always been body-on-frame and we'd wonder at Ram sending a cushy-riding pickup to battle hardcore work trucks. In the U.S., however, we're told the Ram 1200 would fight in the class below that, in the growing field of compact pickups dominated at the moment by the Ford Maverick. The most confusing bit: AS writes, "In the U.S., there are plans for the Ram 1200 to have a chassis-mounted version." The way the piece is translated, Brazil would be getting a midsized Ram unibody pickup to challenge midsized body-on-frame pickups while the U.S. would get a compact Ram body-on-frame pickup to compete against a compact unibody pickup. Something's either been lost in the Google translation, or Ram is truly operating in the fourth dimension if this comes to pass as we're reading it.

2013 Ram HD and Chassis Cab pickups are ready for work [UPDATE]

Auto enthusiasts often point to the pony car wars as the last bastion of one-upsmanship among Detroit's automakers, but the truth is, the pickup wars are every bit as competitive - if not more so. Auburn Hills keeps a ready eye on what their rivals in Dearborn and Detroit are doing, and vice-versa. Today, that battle is renewed with the introduction of Ram's 2013 Heavy Duty and Chassis Cab lines at the State Fair of Texas. Why a state fair? The Banner State is the perfect battleground for pickup supremacy, as Texas accounts for one of every five pickups sold in the U.S.
Towing and hauling metrics are poised for a substantial improvement. "... and not just by a little bit."
On the HD front, Chrysler is boasting that its brand-new heavies will bring best-in-class towing, torque, payload and Gross Combined Weight Rating, but thus far, it's declining to cite what those figures are. For the moment, though, Fred Diaz, President and CEO of Ram told us at an Auburn Hills background event earlier this month that key towing and hauling metrics are poised for a substantial improvement. "And not just by a little bit. I think we're going to shock the world," said Diaz.