2021 Ram Promaster 2500 High on 2040-cars

Auto blog

Ram with a Hellcat V8 coming? Could be, but let's review the evidence

While Fiat-Chrysler has gradually been stuffing bigger V8s into everything it can, one brand that hasn't received any SRT or Hellcat love is Ram. This, despite showing a Raptor-fighting TRX concept with a detuned engine in the fall of 2016. But according to Allpar, there may be a Ram 1500 coming in the near future with the fabled supercharged V8, and at full power. Interesting theory, but let's take a closer look. The two bits of evidence the site points out are (a) an anonymous inside source saying a vehicle is in development, and (b) a displayed time in Ram press photos. If you look closely, some of the Ram interiors show the time 7:07 on the infotainment display. This corresponds with the Hellcat engine's 707 horsepower. Allpar further speculates that the vehicle will be Rebel-based due to a preponderance of the number in Rebel interiors. This wouldn't be the first time FCA has hinted at a future model's power via infotainment time, either, as it did so with the Challenger Demon. View 6 Photos There are some holes in this theory, though. We went back and looked at the press photos of the interiors, and the 7:07 time shows up on Bighorn Rams, too. And not every single Rebel interior has the time. There's at least one that shows the time 8:29, which appears on various other Ram interior shots. Also, while FCA did manage to make a full-time all-wheel-drive system for the Grand Cherokee Trackhawk to stand up to the Hellcat's ferocious power, we doubt that drivetrain would be used in a Ram, since it's a much different application. The final nail in this theory's coffin might be that the head of Ram Trucks communication told us that the times in the images are a "complete coincidence" and that "this theory is all speculation." All things considered, we think the odds of a Hellcat-powered Ram reaching production soon, particularly an off-road version like Allpar suggests, is pretty iffy. We wouldn't rule out some sort of Hellcat-powered Ram completely. At the very least, putting a Hellcat V8 into a two-wheel-drive Ram for a street truck would make loads of sense. It would be less expensive to develop compared to a Raptor competitor, it wouldn't have any existing competition, and it could capitalize on the history of the Viper-powered Ram SRT-10 from the mid-2000s. And as we've seen, FCA has no problem stuffing absurdly powerful V8s into everything it can, from Charger to Durango to Grand Cherokee. So, don't count on a Hellcat-powered Ram yet.

2019 Ram 1500: FCA design boss discusses truck's 'well-dressed' new look

The Ram pickup may be FCA's linchpin vehicle. It is the brand's bestseller in America, by far. In 2017, more than 500,000 of these full-size trucks rumbled off of dealers' lots, outselling FCA's second-bestseller, the Jeep Grand Cherokee by a 2-to-1 ratio. Even in an American automotive market in which sales were down by nearly 2 percent, even in the last model year of production for the truck's current generation, sales were up by more than 11,000 units over 2016. "The Ram pickup is exceptionally important. Especially since the last one was so popular," says FCA Design Head Ralph Gilles. "We're in the middle of a truck war. And the public wins." No small part of the Ram's success has been derived from its sneering appearance, its more carlike ride, and its potent Hemi engines. Sales have nearly tripled in this generation, and many of those sales are poached from competitors at Ford and GM. So, when unveiling an all-new Ram pickup, many considerations have to be weighed. It has to fit in with the heritage of the vehicle, it has to offer significant advances, and it has to capitalize on its slight underdog status in comparison with the bigger players from Ford and General Motors, whose pickups sell over 800,000 units a year. "The Ram was designed as an honest truck," says Gilles. "But with our Longhorn and Limited, we are staring to look at how far we can push the luxury end of things. And with Rebel, we are looking at how far we can push in a sporty direction. So it's kind of a dual personality thing." Gilles says that the distinctive, unique selling proposition of the Ram is based in no small part on its looks. "I think we are the most well-dressed," he says. "The truck is sleek and smart looking, and will age well." Safety features are also key, especially when creating a smoothly holistic appearance, like the new Ram has. "We want to integrate all the safety features consumers want without making the truck look like it has the measles," Gilles says. Although the automotive market overall was down in 2017, pickup truck sales were up by nearly 5 percent over 2016, a rather stunning increase. But one that is reflective of contemporary tastes. Nearly two-thirds of all vehicle purchases in America last year were light trucks (this includes pickups, SUVs, crossovers, and vans.) In an era of intense technological change, this seems somehow retrogressive.

Analysts wary over FCA lawsuit but say emissions not as bad as VW

MILAN - Any potential fines Fiat Chrysler (FCA) may need to pay to settle a US civil lawsuit over diesel emissions will unlikely top $1 billion, analysts said, adding the case appeared less serious than at larger rival Volkswagen. The US government filed a civil lawsuit on Tuesday accusing FCA of illegally using software to bypass emission controls in 104,000 vehicles sold since 2014, which it said led to higher than allowable levels of nitrogen oxide (NOx) that are blamed for respiratory illnesses. FCA's shares dropped 16 percent in January when the U.S. Environmental Protection Agency (EPA) first raised the accusations, adding the carmaker could face a maximum fine of about $4.6 billion. The stock has been under pressure since. Volkswagen agreed to spend up to $25 billion in the United States to address claims from owners, environmental regulators, U.S. states and dealers. FCA, which sits on net debt of 5.1 billion euros ($5.70 billion), lacks VW's cash pile but analysts said its case looked much less severe. While VW admitted to intentionally cheating, Fiat Chrysler denies any wrongdoing. Authorities will have to prove that FCA's software constitutes a so-called "defeat device" and that it was fitted in the vehicles purposefully to bypass emission controls. Even if found guilty, the number of FCA vehicles targeted by the lawsuit is less than a fifth of those in the VW case. Applying calculations used in the German settlement, analysts estimate potential civil and criminal charges for Fiat Chrysler of around $800 million at most. Barclays has already cut its target price on the stock to take such a figure into account. Analysts also noted that FCA's vehicles are equipped with selective catalytic reduction (SCR) systems for cutting NOx emissions, so it is likely that any problem could be fixed through a software update. "Should this be the case, we estimate a total cost per vehicle of not more than around $100, i.e. around $10 million in aggregate," Evercore ISI analyst George Galliers said in a note. The estimates exclude any additional investments FCA may be asked to make in zero emissions vehicles infrastructure and awareness as was the case with VW. FCA said last week it would update the software in the vehicles in question, hoping it would alleviate the regulators' concern, but analysts said it may have been too little too late. The carmaker is also facing accusations over its diesel emissions in Europe.