2017 Ram Promaster Tradesman on 2040-cars

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Ram Trucks celebrates 10 years as a standalone brand

In late September 2009, when Fiat still owned just 20 percent of Chrysler, Automotive News reported that Chrysler would turn Dodge Ram pickup trucks into the standalone Ram Trucks brand. On Oct. 5, 2009, the deed became official, so now it's time to celebrate the 10th anniversary — the tin or aluminum anniversary — of when the tagline "Grab Life" became "Guts. Glory. Ram." The truckmaker will let the world know about the milestone with a multimedia marketing campaign under the banner "Power of Innovation" that will run on broadcast and digital channels. The first 60-second spot is called "Power of Innovation" and debuted at the recent Texas State Fair; the Ram Trucks YouTube channel already counts a playlist showing off some of its goodies, with the hashtag #RamDoesThat. Two more 30-second marquee spots called "Bed" and "Hemi" will follow, as well as a series talking to Ram owners about their rigs. Ram Truck Celebrates 10-year Anniversary of Becoming Stand-alone Brand ‘Power of InnovationÂ’ Marketing Campaign multimedia campaign campaign includes three new broadcast videos all-new digital content viewed on RamÂ’s digital and social media channels new content featured on Ram brandÂ’s social series #RamDoesThat Launching with one-minute video called “Power of Innovation,” made debut September at State Fair of Texas spot speaks to how Ram Truck reinvent itself as stand-alone brand “Power of Innovation” 60-second spot will air broadcast this Saturday along with two new 30-second spots, “Bed” and “HEMI” digital content highlights real life Ram truck owners showcasing how features on their Ram truck enable capabilities and experiences in their everyday lives. “Power of Innovation” was created in partnership with the Ram Truck brand the Dallas-based agency The Richards Group. “Bed” and “HEMI” were created in partnership with the Ram Truck brand and the Doner Agency. trucks, ProMaster and ProMaster City vans Tradesman, Express, Big Horn/Lone Star, Rebel, Laramie Longhorn and Limited emerging as standalone brand October 2009 reclining rear seats, multi-link coil spring rear suspension, active-level four-corner air suspension, active air dam, mild-hybrid eTorque engine options, thermal axle technology, RamBox cargo management system and multifunction tailgate 2009 RamBox cargo management system.

Ram increasing EcoDiesel production [w/video]

The Ram 1500 EcoDiesel shot out of the gate with strong sales by filling its initial allocation of 8,000 orders in just three days, in February. At the time, Ram expected that the oil-burning variant would account for around 10 percent of 1500 output, but it knew there was room to grow if the demand was there. Apparently it is, as the truck maker is doubling the diesel's production mix for the 2015 model year to 20 percent of the pickup's total volume.
Since hitting the market, the EcoDiesel has been a smashing success, according to Ram. The company claims that nearly 60 percent of its sales have been conquests from other truck brands, and its popularity has boosted the 1500's average transaction price, as well. In an accompanying video, brand president Bob Hegbloom said that customers have been demanding more of them.
"Innovation sometimes comes with risk, but being first to market with a diesel engine for the half-ton segment has shown to be a great decision for the Ram Brand," said Hegbloom in the company's release.

Ram 2500/3500 Heavy Duty trucks rustle up more luxury with Rodeo Edition

Now there's an even more luxurious version of Ram's Heavy Duty 2500/3500 pickup called the Ram Rodeo Edition. This takes the already highly-appointed Laramie Longhorn heavy duty work truck and gives it even more features for the 2018 model year. On the outside you get body-colored bumpers and side-steps. For single-rear-wheel trucks you'll get 20-inch aluminum wheels, and dual-rear-wheel trucks will have 17-inch polished aluminum rims. The Longhorn name will stretch across the tailgate in a more subdued fashion than we thought it would have. A suede headliner is the main change over the base Longhorn on the inside. Functionality is where the your money really goes for the Ram Rodeo, because it'll come with the gooseneck trailer prep package and bed-view camera. In addition to that you'll get a rear air suspension to aid in load-leveling when hauling payload or a trailer. A set of skid plates and the Mopar bed step round out the Ram Rodeo Edition changes. You'll be able to get the Ram Rodeo with the crew cab or mega cab configurations. Both the 6.4-liter V8 and the 6.7-liter Cummins I6 diesel are fair game as well. A base 2500 Longhorn will run you $56,440 including destination, but the Ram Rodeo Edition starts at $62,485. The 3500 bumps that up to $72,955. Luxury trucks are not cheap. Ram says the Ram Rodeo Edition will be available in the third quarter of 2018, so essentially, they've arrived. Featured video: