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Will Nissan's Cummins deal upset Ram's marketing mojo? [w/poll]

Ram has used Cummins engines in its heavy duty trucks since 1989, and it is the only pickup truck brand to use products from the Indiana-based engine maker. With the announcement that the next Nissan Titan will also use a Cummins powerplant, and a Nissan spokesman having already said "We will definitely leverage the Cummins brand name," a piece in Automotive News wonders whether the deal will affect the way Ram markets its tie-up with Cummins.
The question really is, how intense is this competition? While it is the first time that trucks from two different brands have used Cummins engines, they'll be two different engines in two different kinds of trucks; Nissan is going to put a 5.0-liter turbodiesel in a non-heavy-duty Titan, Ram only uses its 6.7-liter, inline six-cylinder turbodiesel in heavy-duty offerings. The diesel that Ram will offer in its light-duty, half-ton 1500 is a 3.0-liter V6 EcoDiesel with 240 horsepower and 420 pound-feet of torque - compared to about 300 hp and 550 lb-ft expected from the Titan's Cummins - and its marketing so far has focused on the fuel economy gains.
If Nissan was going to prove its commitment to the segment, it had to do something compelling. If we're talking about sales competition between Ram and Nissan, Ram has sold 201,633 trucks as of July this year, up 24.2 percent, 31,314 of those sales coming last month; Nissan has sold 10,020 Titans through the end of July, down 21.1 percent, and just 1,168 in July itself. Nissan's new truck boss - who hopped there from Ram - said that buyers have asked for a powerful turbodiesel in something other than a heavy duty pickup, and from what we've read on various comment boards, the pickup truck crowd is excited about Nissan's move.

2019 Ram 1500 features an updated Ram's head badge

Full-size truck owners love to make a statement. That's how we've arrived at the mile-high grilles, acres of chrome and belt buckle-esque badging you'll find on trucks like the Chevy Silverado, Ford F-150 and Nissan Titan. The new 2019 Ram 1500 made its debut this week at the 2018 Detroit Auto Show. While the sheetmetal and grille are the most obvious visual changes, the ram's head badge quietly got a modern redesign. At first glance, it appears to be the same badge that's graced Dodge and Ram vehicles for decades. Look closely and you'll see that this new one is all squared off, ditching all the curves for straight edges. It looks chiseled rather than carved and is a far cry from the detailed Ram's head that made a debut back in 1981. It also incorporates the new "RAM" lettering that replaced the crosshair in the truck's grille. View 4 Photos Little things like this do a lot to keep a vehicle fresh. Dodge seems to be the only automaker capable of changing logos anymore. Ford and Chevy are stuck with the blue oval and bowtie, so why not take advantage of a newer nameplate? Related Video: Image Credit: FCA Design/Style Dodge RAM Truck

2018 Ram 1500 Buying Guide | Popular pickup information and review

Spun out from Dodge as a standalone truck brand in 2009, the Ram 1500 is a full-size pickup and oldest in the stable of Big Three pickups, last updated in 2013. But it commands a loyal following among truck buyers, thanks to things like its styling, rugged capability, comfortable ride and innovative storage systems. It will be replaced by the 2019 Ram, an all-new truck, but for now the 2018 is still on sale – and will be for some time, as it'll be rebadged as the 1500 Classic and sold alongside the new pickup for a period of time. This buyer's guide covers the 2018 Ram 1500, not the 2019 1500 or 1500 Classic. The 2018 Ram 1500 is available in a whopping 11 different trim levels, ranging from the entry-level Tradesman to the luxury-minded Limited Tungsten edition, with many of the top-level trims getting the redesigned Ram grille and large Ram emblem on the tailgate that will become standard on the all-new 2019 Ram. It's also offered in crew cab, quad cab and regular cab, and. With this buyer's guide, Autoblog aims to help you make an educated decision about whether or not to buy the 2018 Ram 1500. We'll touch on safety and reliability ratings, engine specs, horsepower, fuel economy ratings and pricing. And we'll conclude with a summary of Autoblog's most recent test-drive of the Ram 1500. Ram 1500 safety ratings The National Highway Traffic Safety Administration gives the Ram 1500 an overall rating of four out of five stars. On frontal crashes, the trucks gets four stars, and it gets a top rating of five stars for side crash protection. Rollover crash ratings range from three of five stars for the four-wheel-drive versions to four stars for rear-wheel-drive models. Crash ratings from the Insurance Institute for Highway Safety are more of a mixed bag. IIHS gives the Ram 1500 "marginal" ratings for driver-side small overlap front crash protection, roof strength, headlights and LATCH child-seat anchors, while assigning "good" ratings for everything else. Because ratings may vary for Ram 1500s from other model years, you should visit the NHTSA and IIHS websites to review ratings on the specific vehicle you're researching. Is the Ram 1500 reliable? You have to go back to the 2016 model-year for the last Ram 1500 that J.D. Power reviewed. It gave the pickup two out of five stars — "below average" — for overall quality, and three of five stars — "about average" — for overall performance and design, and predicted reliability.