2014 Ram Promaster on 2040-cars

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Huge, pricey trucks haul jobs and profits for the Detroit Three

DECATUR, Texas — Mickey McMaster is on his 12th pickup truck. The 61-year old farm equipment dealer in Decatur, Texas, two weeks ago treated himself to a 2019 GMC Denali for around $69,000 — a reward for long hours at work. "For me this is the Cadillac of trucks, it's a real luxury vehicle," McMaster said. "I've worked my way up to afford a truck like this and it shows that I've earned it." McMaster is the kind of customer General Motors Co is banking on as it plans to add 1,000 jobs at a plant in Flint, Michigan that will build a new generation of its largest pickups. Demand from Texas and other heartland states for big pick-ups is providing a lifeline to many workers the No. 1 U.S. automaker is laying off at plants elsewhere. The Detroit Three automakers and thousands of their U.S. workers are counting on customers like McMaster to keep buying bigger and more luxurious pickup trucks even if overall U.S. vehicle demand weakens this year, as most analysts predict. At Flint, GM will build a new generation of its heavy-duty Chevrolet Silverado and GMC Sierras, including luxury models that are some of the most profitable vehicles on the planet. GM, Ford Motor Co and Fiat Chrysler Automobiles NV's Ram division own the segment and are each doubling down with new or redesigned models launching this year. Sales of heavy-duty pickups in the United States have grown to more than 600,000 vehicles a year, up more than 20 percent since 2013, according to industry data. Prices for luxury models can easily top $70,000. GM on Tuesday celebrated the launch of a new generation of heavy-duty GMC and Chevrolet pickups at the assembly plant in Flint, Michigan, that is now building all such trucks for the company. At the same time that GM is laying off thousands of U.S. workers and planning to shutter five North American factories, Flint is hiring. The plant runs on three daily shifts, six days a week. As the new model's assembly system ramps up, the plant's capacity will increase by more than 25 percent, plant manager Mike Perez told Reuters. The Flint plant plans to add 1,000 workers, more than half of the 1,500 factory workers who have asked to transfer from plants GM has targeted for shutdown as part of CEO Mary Barra's restructuring plan. "We're bringing in 50 to 100 people every week," said Perez. Workers last week were still finishing the job of retooling the Flint factory to build the new heavy-duty trucks as part of a $1.5 billion investment project.

Jeep, Ram tease SEMA builds, and one looks like a Ram 1500 TRX PHEV

SEMA is back this year, and shows no signs of cancellation. And that means a whole new crop of custom builds from not only aftermarket companies, but OEMs such as Jeep and Ram. The two brands released teasers of their modified trucks for the show, and there are a couple of seriously intriguing ones. And the most brow-raising is the silver Ram 1500 TRX that could be a plug-in hybrid. What makes us say that? Well, take a look at the badging. The "RAM" badge in the grille is bright blue. And the front tow hooks are blue, too. Those cues are signatures of the Jeep 4xe plug-in hybrid models. And Jeep isn't the only one to utilize blue badging for electrified models. Ram 1500s with the 48-volt eTorque hybrid assist get blue-highlighted badges. So it seems like a slam-dunk that the wide-bodied desert-stomper in the teaser has a hybrid powertrain. We'd bet on it being the 375-horsepower turbo-four from the Wrangler, but maybe Ram put something unique together. The next curious model is what's quite clearly a variant of the military M715 truck. It's undoubtedly this year's restomod, as Stellantis brands are wont to build. Looking closer, it has a very high roof and center-mounted spotlight. Those are cues shared with the M725 ambulance. We wouldn't be surprised if Jeep took one of the old ambulances and turned it into one beast of an overlanding rig. We're excited to see what sort of other upgrades have been done, such as what engine will be powering it. Then we come to the interior of a Jeep Wrangler Unlimited. At first glance, there doesn't seem to be much going on, at least until you look at the roof. The cargo area has a significantly raised section. And there are safari windows letting light in. It will be interesting to see what it looks like from the outside. Finally, we have teasers of what's probably a Wrangler Rubicon 4xe and a Ram 1500. The Wrangler shot is of the front fender, and the Ram is of the rear. They don't show much except what seem to be Mopar accessories. As such, we suspect these are show pieces for the Mopar catalog, and they might each have a couple of concept parts, but are otherwise a bit tame compared to the Jeep and Ram one-offs. All of these trucks will be revealed and on display at the SEMA show in Las Vegas. The show will run Nov. 2-5. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Chrysler's Woodward Dream Cruise festivities include Ram concept truck debut

The streets will be crowded next weekend along Woodward Avenue in Royal Oak, Michigan for the 19th Annual Woodward Dream Cruise. As part of the run-up to the festivities, Chrysler has announced that all of its brands - Chrysler, Jeep, Dodge, Ram, Fiat, SRT and Mopar - will bring along their latest vehicles. Also included will be a collection of classic American cars and various activities for attendees at the official Chrysler location on the corner of Woodward and 13 Mile Road.
Special to this year, Ram brand director Bob Hegbloom and head of design John Dehner will unveil a Ram concept truck on Saturday. Chrysler will also bring Ryan Friedlinghaus of West Coast Customs fame along to show off a few custom Chrysler-made vehicles of his own. Fans of the brand on Facebook will get the chance to virtually customize a vehicle from the automaker's portfolio, with the winner getting their dream car built for them by Chrysler. Pretty cool stuff, no?
As in past years, Ford and General Motors will have an official presence at the event as well, and you can expect to see plenty of cars of all makes and models from all parts of the globe. The madness starts this Friday, August 16, from 4:30 PM to 10 PM, with the main event taking place on Saturday, from 9 AM to 9 PM. For more details on the show, including events and their times, check out the press release below.