2020 Ram 5500 on 2040-cars

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Truckmakers squabbling over who can sell Jimmy Fallon a pickup

Snagging a celebrity endorsement is a big deal for automakers, as evidenced by the recent efforts of the Detroit Three to try and woo The Tonight Show's newest host, Jimmy Fallon, into one of their trucks.
After announcing during Wednesday night's show that he was in the market for a pickup truck, Fallon set off a firestorm of efforts on Twitter, with both Ford and Chevrolet petitioning the funnyman to test out a truck. According to Ad Age, Ford recommended the King Ranch edition of its next-generation F-150 while the show was still airing. Chevy, meanwhile, waited until the next morning to pitch a Silverado to Fallon.
The winner of this social media feeding frenzy, though, was Ram. Promoting a variation of its "Guts, Glory, Ram" tagline, the Auburn Hills-based manufacturer created the hashtag #GUTSGLORYFallon. It even went so far as to park a Ram 1500 outside 30 Rockefeller Center in New York, where The Tonight Show is filmed. On the back of the Ram sat a sign, reading "Big enough, Jimmy? Test it out," referencing a joke from the Wednesday show.

Ram recalling over 43k Promaster and C/V Tradesman vans for separate issues

Ram has announced that it will be recalling over 43,000 vehicles as part of a pair of campaigns targeting its two main cargo haulers, the ProMaster and C/V Tradesman.
In the case of its newer offering, the 2014 ProMaster, 21,470 vehicles are being recalled so that Ram dealers can replace the head restraints. The current restraints apparently leave too large of a gap between it and the occupant's head. Of the over 21,000 vans being recalled, nearly 19,000 are in the United States while the remaining 2,500 are in the barren tundra we call Canada.
For the old C/V Tradesman, meanwhile, its recall has been prompted by an investigation into the side-curtain and thorax airbag sensors. It was found that on vehicles lacking rear climate and audio systems in the back, a gap where these components should be could "generate a resonance" that could affect the sensors' operations. 22,115 vehicles are affected, covering model years 2013 through 2015. As with the ProMaster, the vast majority of vehicles are found in the United States, while just under 4,000 are in Canada.

2020 Ram 3500 dually spied with updated styling and new lighting

Just yesterday, we got our first look at the upcoming Ram 2500 Power Wagon, a replacement for FCA's aging heavy duty truck lineup. Today, we get a look at the new Ram 3500 dually, big workhorse of HD lineup. Like with the 2500, we expect the new truck's styling to fall in line with the new 2019 Ram 1500. Expect a full reveal sometime early next year. Just like with the Power Wagon in yesterday's photos, this Ram 3500 is covered with copious amounts of camouflage. You can make out some LED lighting through the front, but that's about it as far as details go. The fenders appear to sit higher than the current model, though it should still have a bit of a drop from the hood. Though it's hard to see here, the grille is likely to lose the crosshair design, too. Really, just imagine the new Ram 1500 cranked up a notch or two and you'll have the new HD lineup. We don't know what powertrains the new Ram 3500 will use, but expect a mix of Hemi V8s and Cummins diesels. The new eTorque system might make it's way over, too, helping provide a slight boost to both torque and efficiency. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.