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Ram introduces 5th and final 'Built to Serve' edition

Ram introduced the fifth and final variant of its "Built to Serve" pickup series Tuesday. Finished in Spitfire (orange) or Bright White, this final version honors the Coast Guard.  "We owe a huge debt of gratitude to our armed forces and the brave men and women who serve them. These 'Built to Serve' models are just one way we honor those who have selflessly served our country," said Mike Koval Jr., Ram Brand Chief Executive Officer – Stellantis. "Whether civilian or military, Ram truck owners are very familiar with this adage as itÂ’s something we strive to build into every truck and van we produce." The trucks were originally slated to roll out in increments between Veterans Day 2019 and 2020, but it appears the release cadence may have been interrupted slightly by the many calamities of the past year. Each of the five comes in one of two special colors chosen to "evoke the spirit, the mission and history of that service," and a limited build number. These are the final of 10,000 (1,000 more than Ram initially planned) "Built to Serve" editions divvied up so that each branch gets two appropriate color choices out of 10 total: Gator (1,000 units) and Diamond Black (1,000); Ceramic Gray (1,000) and Patriot Blue (1,000); Anvil (1,250) and Billet Silver (1,500); Tank (1,000) and Flame Red (1,000); and Spitfire (500) and Bright White (750).  Available on every body style and powertrain, a Built to Serve package costs $2,795. Every truck comes with the 4x4 Off-Road Group, which bundles features like all-terrain tires, an electronic-locking rear axle, hill descent control, tow hooks, and four thick skid plates. They're easy to spot thanks to their prominent rear quarter panel decals. Cosmetic upgrades include an all-black grille and surround, black badges, side steps, black four-inch exhaust tips, body-colored wheel arch trim, and 20-inch wheels finished in Technical Gray.  Ram has used the series to help bring more attention to a volunteer initiative the automaker has run since 2015, not-coincidentally called Built to Serve.  Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

2019 Ram Rebel 12 is luxurious off-road truck named for ... its touchscreen

When Ram came out with the totally redone 1500 pickup this year, the off-road-leaning Rebel didn't have Ram's giant 12-inch touchscreen as an option. Ram is remedying that omission with a new model called the Rebel 12. Yeah, it's pretty weird to name the car after the size of the infotainment screen, but that's what Ram came up with. The new model is more than just a screen, though. Ram is using it to throw in a few different tech and luxury options that we don't see in the more barebones Rebel. For one, it gets a 19-speaker, 900-watt Harman Kardon sound system with metal speaker grilles. You'll also get leather seats all around, and they're heated up front. So what will all this cost you? The Rebel 12 starts at $48,685, including destination charges — about $3,000 more than the base Rebel. That price gets you everything mentioned above and all the cool Rebel stuff including a lift kit, locking rear differential, Bilstein shocks, 33-inch tires and the tough-looking appearance features. Keep in mind that this base price is still only the V6 with rear-wheel drive. You can send it far higher when you start tacking on desirable options like the Hemi V8 and four-wheel drive. Ram says the luxurious Rebel 12 will be available in the fourth quarter of 2018. View 5 Photos Featured video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Image Credit: Ram RAM Technology Infotainment Truck Luxury Off-Road Vehicles ram rebel

Italian coachbuilder transforms the Ram 1500 into an ostentatious limousine

Motorists who were smitten by the Mercedes-Maybach Ultimate Luxury concept and disappointed by the brand's decision not to build it now have a consolation prize. Created by an Italian coachbuilder named Aznom, the Palladium is a sedan-like four-seater limousine built on a platform borrowed from the Ram 1500 pickup. The Palladium exists at the intersection of sedans and SUVs, both in terms of design and in terms of construction, and it's marketed as a hyper-limousine. Surprisingly, company founder Marcello Meregalli explained he began looking into building a truck-based sedan after seeing the Cadillac-badged presidential limousine unveiled in 2008. "That particular Cadillac gave the final push" to the idea, he reminisced in a statement. Beauty is very much in the eye of the beholder, so all we'll say about the Palladium's sheet metal is that it isn't subtle. Its front end is dominated by a grille with vertical LED inserts, thick pieces of chrome trim, and headlights that look 1500-esque if you squint. Viewed from the side, it's evident there was little stylists could do to mask the 1500's extra-long wheelbase, and the four doors are straight off the truck. And, the entire rear fascia rolls out like a giant drawer to give customers access to the trunk. It's a feature that's odd and innovative at the same time. The basset-like proportions likely make the Palladium a nightmare to parallel park, especially in its home country of Italy, but they also allowed stylists to carve out an unusually spacious interior designed primarily for rear-seat comfort. Passengers riding in the back travel on a bench that Aznom describes as a throne, and they benefit from creature comforts like a separate air conditioning system, a Harman-Kardon sound system, two Microsoft tables, plus an on-board fridge. Of course, there's space to store crystal glasses; how could there not be? Power for the Palladium comes from a twin-turbocharged version of Ram's 5.7-liter Hemi V8 engine. It's tuned to develop 710 horsepower and 701 pound-feet of torque, and it's bolted to an eight-speed automatic transmission. Aznom quotes a 4.5-second sprint from zero to 62 mph, which is on par with the Hellcat-powered 1500 TRX's time and impressive for a beast that tips the scale at 5,842 pounds. Part-time four-wheel drive comes standard. Ten cars will be manufactured, and each one will be unique because clients will be invited to participate in the design process.