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Ram thinks EcoDiesel will lure small-pickup buyers into fullsize 1500

One of the more curious developments at the Los Angeles Auto Show this week was the return of the Chevrolet Colorado pickup truck. General Motors ended production of the Colorado and its cousin, the GMC Canyon, early last year. At the time, the decision seemed to be the final curtain for small and midsize domestic pickups, as it followed Ford's decision to kill the Ranger and Chrysler's decision to end production of the Dodge Dakota.
Bigland argues the Ram 1500 EcoDiesel is essentially competing for the same buyers as the Colorado.
Does Chevy's revival of the Colorado mean a new dawn for the segment overall? Yes and no. The Colorado's reinvention essentially provides a peek at how automakers tackle the same problem in two different ways. GM's approach is to create a new midsize pickup. Chrysler's approach, on the other hand, would seem to focus more on the prospective buyer than the product itself.

Dear Ram: 'GT' doesn't belong on a pickup

When word of the forthcoming Ram G/T models hit our inboxes on Tuesday, my first reaction was one of confusion. The notion of a "Grand Touring" package for anything with a pickup bed struck me as entirely foreign and left me feeling conflicted. Have pickup trucks really come so far that a GT-inspired model makes sense, or am I just married to an antiquated notion that has been co-opted and subsequently bled to death by the endlessly churning automotive marketing machine? One could reasonably argue that "GT" has come a long way from the days when it was closely associated with its namesake term (whether you say "Gran Turismo" or "Grand Touring" really makes no difference) and plenty of not-so-sporting automobiles have already borrowed the nomenclature to denote trims with faster-looking body kits or larger wheels. If that's the model we're choosing to acknowledge, Ram's is arguably ahead of the game. Its G/T package adds a cat-back exhaust and cold air intake (more of a performance nod than some other "GT" models enjoy), paddle shifters, a console-mounted gear lever, unique bucket seats with high bolsters and metal covers for the gas and brake pedals. If this were a package for a Dodge Charger or Challenger, it would certainly check the right boxes. Heck, the whole thing was essentially parts-binned from the TRX with an assist from Mopar's factory accessory catalog.  A Ford Mustang GT and a Mercedes-AMG GT. Note how similar they are to a half-ton truck. In my quest to decide just how out-of-touch I am, I first asked Ram whether G/T actually stands for anything. It doesn't. It was chosen simply to "signify a sporty model within the lineup." There's no apparent significance to the slash aside from being an obvious nod to Dodge's R/T (Road/Track) models, of which even the Viper was one. Even with SRT having supplanted R/T atop the Mopar performance heap, the latter still denotes models with a significant performance increase.  But that means G/T is precisely what we think it is — a trim meant to impart notions of performance, even if there's little of it to be found. It doesn't quite sit with me. The domestics have already pretty much forced us to accept the notion of both high-performance and luxury-oriented pickups, so something splitting the difference doesn't really seem that outrageous.

Ram shows off Ignition Orange and Black Sport with standard Hemi engine

If a buyer is even considering a pickup, Ram wants to make sure that it has a variant of the venerable 1500 ready. From the outdoorsy Rebel to the plush Laramie Limited, there seems to be something for even the smallest niche, but apparently that isn't the case. The truck maker adds two more versions later this year with the brash Ignition Orange Sport and subdued Black Sport, and they're limited to 1,000 units each. The Ignition Orange gets eye-grabbing paint over most of the truck, including the trim, except for a few black accents like the hood stripes. The same color gets carried inside for the seat inserts, stitching and logos, too. Alternatively, the Black Sport makes everything dark, including the exterior and 20-inch wheels. Even the interior is clad in black leather with some chrome accents providing some relief. Beyond the special trim, both trucks are based on the Ram 1500 Sport Crew Cab and add $1,595 to the price of one. They come with a 395-horsepower V8, eight-speed automatic and 3.92 gearing. Inside, there's an 8.4-inch Uconnect system with navigation and rearview camera. There's also a choice of rear- or all-wheel drive. Feel free to read more, below. Ram 1500 Offers Two New Buzz Models in Sport Trim Ram 1500 Ignition Orange Sport features unique interior colors, body-colored accents and limited edition bright orange paint, appreciated up close and at 10,000 feet Ram 1500 Black Sport takes design cues from popular Black Express package, offering customers a customized appearance including black 20" wheels and a sport hood New Ram 1500 Sport buzz models are limited production of 1,000 trucks each March 12, 2015 , Auburn Hills, Mich. - The Ram Truck brand announced today that it will add two new Ram 1500 buzz models in Sport trim - the Ram 1500 Ignition Orange Sport and the Ram 1500 Black Sport. "With a standard HEMI® V-8, the Sport model offers unique features for the customer who likes aggressive styling and great performance but still needs a truck," said Bob Hegbloom – President and CEO, Ram Truck Brand. "Adding limited edition Ignition Orange and Black Sport models will give our buyers a custom appearance on an already eye-catching truck with all the capability our customers expect." The limited-edition trucks are available in Crew Cab 4x2 and 4x4.