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2021 Ram 1500 adds Limited Longhorn 10th Anniversary Edition, new tech

The Ram 1500 is getting a handful of updates for 2021, including handy new tech, updated convenience features, and a new Limited Longhorn 10th Anniversary Edition with unique trim elements. We heard hints about the Limited Longhorn earlier in August, when it was reported that it might replace the Laramie Longhorn model in the Ram 1500 lineup. Now we know that it's an equipment package that bundles unique door bolsters, seat insert, trim bezels, center stack surround, speaker grilles, berber carpet and a metal pedal kit with Longhorn 10th Anniversary Edition badges inside and out.  On the tech front, the Ram 1500 gets two pretty swanky new options. The first is a new HUD, which is a first for the 1500. As with the rest of the truck, Ram's engineers decided to go big rather than go home, delivering a full-color display that can display five unique elements and be customized via the in-dash Uconnect infotainment center. Drivers can choose between lane departure and lane keeping indicators, adaptive cruise control status, navigation directions, current speed, current gear and posted speed limits.  The second new piece of solid tech is a digital rearview mirror with a 9.2-inch LCD display. Similar to that found in GM's current half-ton lineup, it can be switched off in favor of an old-fashioned mirror if drivers prefer that perspective to the rear-mounted camera feed.  Ram is also shuffling some options around between trim levels, adding and updating some safety tech, and offering some other new features for the first time, like reverse steering control for the Trailer package. A new snow plow prep option with a 220-amp alternator is also available.  Related Video:

Ram 1500 is first full-size pickup to earn IIHS Top Safety Pick+

Fiat Chrysler says the Ram 1500 Crew Cab truck has been named a Top Safety Pick+ for 2019 by the Insurance Institute for Highway Safety, making it the first full-size pickup to earn the sought-after top designation. The rating applies to the 2020 and to current-year models built since May, when equipped with adaptive LED headlamps with high-beam assist, plus Ram’s automatic emergency braking system, a.k.a. forward collision mitigation. The addition of the LED projector headlamps appears to have sealed the deal, as previously tested versions of the 2019 Ram 1500 built after July 2018 but before June of this year earned “marginal” and “poor” marks for headlights, IIHSÂ’s newest requirement to earn the top mark. The truck had otherwise previously earned “good” ratings for all crash tests, including driver- and passenger-side small overlap and side crashes. The headlamps are available on the Laramie and Limited trims.  2020 Ram 1500 EcoDiesel View 46 Photos Ram uses an integrated radar camera module to enable its forward collision mitigation system, which earned a “superior” rating. FCA consolidated the radar and camera components behind the vehicleÂ’s rear-view mirror, which it says helps to simplify the interface and keeps the technology out of harmÂ’s way in the event of a collision. The system, which is also optional, first warns the driver to take action to avoid a collision, then activates the brakes automatically if the driver fails to intervene. Other safety systems available include adaptive cruise control, blind-spot monitoring and ready alert braking. The 1500 also benefits from its patented splayed front frame-rails, which help better manage crash energy in certain frontal collisions. Ram earlier this year rolled out its second-generation 260-horsepower EcoDiesel V6 for the 1500 and Ram 1500 Classic. ItÂ’s one of four engine options for the truck.

Ram launches perfectly predictable ads [UPDATE]

Correction: A previous version of this story incorrectly stated these commercials were Super Bowl ads. This is not the case, and the text has been corrected to reflect that they are not, in fact, Super Bowl ads. Ram has released some new commercials, and they're pretty boring. They're not bad by any means, it's just that they're exactly what you'd expect from a truck commercial. The two 30-second spots deal with the themes of doing truck things and being a strong, community-focused American. The first of the two shows Rams performing such kind-hearted duties as pulling a fallen tree off a road, or towing a church to its pastoral new home. In the background, the narrator repeats words tied to strength, courage, assistance, and longevity. To paraphrase Mr. Spock, this Ram will be strong, live long, and help your community prosper. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. The second spot shifts more to the community-focused and family-minded theme. Clearly, it's meant to show that the tough guy in the Ram has a soft side. But don't worry, he can still pound through snow with his mega-sized plow, which is perfect for making sure people can go ice-skating in the middle of nowhere. While they're adequate ads that deliver a pretty clear message, they cover the same ground most other truck commercials have. They're just generic truck commercials we'll forget about an hour after they've aired. Here's hoping other automakers step up their game. Related Video: