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Tesla Model 3: Finding perspective

The reveal of the Tesla Model 3 this week was one of the biggest automotive events of the year. The car attracted 180,000 pre-orders in just 24 hours, gave the company's stock a jolt, and set Tesla on a more ambitious growth path for the rest of the decade. It's a staggering feat considering the Model 3 is one car, from one company that's just 13 years old. It begs the question: Is all of this attention warranted? Barclays analyst Brian Johnson urged investors to "take a deep breath," and be mindful that the Model 3 won't likely arrive in "significant volume" until possibly 2019. Though Tesla promises the car will launch in 2017, Johnson points to the slow rollouts of the Model S sedan and Model X crossover as cautionary notes. The potential extended wait didn't temper the enthusiasm of Tesla's faithful, and many put down deposits before they had even seen the car. Johnson compared the hype to a "Black Friday atmosphere," saying the social media buzz went from "insane mode to ludicrous mode," in a riff on Tesla's driving features. Still, the Barclays analyst was admittedly "curmudgeonly" when it came to Tesla's stock price. In comparison, Morgan Stanley called Tesla's shares undervalued, and expects the Model 3 to be the start of cataclysmic changes in the industry. "We have said for some time that, despite its many worthy accomplishments, Tesla had not yet truly disrupted the auto industry," according to a report led by Adam Jonas. "We are now getting a feeling that this may be starting to change." The Model 3 offers a range of 215 miles on a single charge, can sprint to 60 miles per hour in less than six seconds, and has room for five. It will also be capable of charging on Tesla's supercharging network and features the company's autonomous technology. With a starting price of $35,000 before incentives, it's arguably the most futuristic car that's attainable for a wide swatch of American buyers, though the Chevy Bolt EV is comparable (200-plus-mile range, $37,500 MSRP before incentives) in many ways. The Model 3's attainability is what partially drove the hype. It was like Elon was whispering: Y ou can own the future. The question is now: Can Tesla deliver? If it does, this early fanfare will be richly deserved. News & Analysis News: Top Gear appears to be in turmoil as Chris Evans works four hours a day. Analysis: Is this a soap opera or a car show?

If you can't Ram it, you can plow it

While the auto industry is mostly focused on the would-be Geneva Show reveals, there's another show going on in Indianapolis about commercial work trucks. At the show, Ram revealed it would offer a Snow Plow Prep package for the 2021 Ram 1500. Ram already offered a similar (but better named) package for the 2500 called the Snow Chief Group, so this represents an expansion of availability. The package adds exactly what it says: the basics needed to hook up a snow plow. Under the hood, there's an upgraded 220-amp alternator to handle the load of the extra lights and motors from a plow, plus a wiring harness to plug in said plow. It also removes the active air dam to make room for plow mounts and adds a sliding rear window with defroster. All this adds $195 to the price of your four-wheel-drive Ram, which can be equipped as a Tradesman, Big Horn or Laramie with either the eTorque 5.7-liter V8 or 3.0-liter turbocharged EcoDiesel V6. It's a little less comprehensive than the 2500's Snow Chief Group, which adds the alternator, plus a limited-slip differential, auxiliary dash switches, clearance lamps, off-road tires and a transfer case skid plate, but that package also costs more at $845. One important note for any wannabe Mr. (or Ms.) Plows out there: neither the 1500 or 2500 packages include a plow. For that you'll have to go to an aftermarket plow manufacturer. For example, the Ram 1500 shown above has a Meyer Drive Pro plow, which costs over $5,000. So keep that in mind, or you may find yourself using your family to record a homemade commercial for your plow business just to pay for the huge truck you bought. Related Video:

An inside look at Mopar's SEMA fleet

Mopar is heading to the SEMA show in Las Vegas with a fleet of customized vehicles that appeal to enthusiasts of all stripes. There's a Dodge Viper ACR concept that follows in the lineage of the supercar's great road racing past, and a custom Ram ProMaster that might just be the ultimate outdoor party machine.
We got an inside look at Mopar's cars that will be on display at the show, which also include a Dodge Challenger T/A concept, two crazy Jeeps and a Ram 2500 Outdoorsman that could change the way you camp. While these are some of our favorites, Mopar is bringing plenty to SEMA, so let us know your top choices in the comments section.