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Ram may build more trucks with sports team tie-ins

After a rather successful foray with a Red Wings edition of the Ram 1500 last year - some 3,000 units sold - the truck brand is both re-upping its relationship with Detroit's hockey powerhouse and considering expansion into other sport franchises.
Ram announced last month that it would carry on its partnership with the Red Wings throughout the 2012-13 NHL season. The company will not offer a special edition version of the 2013 Ram, due in part to the strike-shortened NHL season. In a recent interview with Bloomberg, Ram boss Fred Diaz called the Red Wings partnership an experiment that "worked out so incredibly well, we're looking at the possibility of doing other things with other sports."
Diaz doesn't see Ram doing deals with entire leagues, but does think that other teams and cities, with a similar "rabid fan base" could make sense for co-branding. "We'll pick our spots and our moments, " said Diaz, "and if we feel like we have a good opportunity, we'll do it."

Fiat Chrysler wins top Total Quality Award for first time

The Strategic Vision Total Quality Awards are 20 years old in 2015, and Chrysler has never topped the awards before. Until now, that is. Fiat Chrysler takes the overall award on the corporate level with six segment leaders from Fiat, Dodge, Jeep, and Ram. The Fiat 500 won Small Multi-Function Car, the 500e won Small Alternative Powertrain, the Dodge Challenger tied at the top in the Specialty Coupe category alongside the very un-coupe Mini Cooper Countryman, the Jeep Wrangler Unlimited took the Entry SUV category, the Dodge Durango won in Mid-Size SUV, and Ram took the overall in Best Non-Luxury Brand. The accolade means FCA has gone from one segment winner in 2010 to overall victory in five years. Cars have gotten so good, says Strategic Vision, that it is harder than ever to win. In fact, says the group, 18 years ago 85 percent of all vehicle brands had more than half a problem per vehicle. This year, no brand has more than half a problem per vehicle. The organization measures "over 155 specific aspects of the customer's experience," and scores are based on input from more than 46,000 customers. Other notables in and near the winner's circle include Volkswagen and General Motors, who tied for second place on the corporate scale, one point behind FCA. The Mini Cooper Roadster scored the highest of any model, the Corvette Stingray Convertible and Coupe scored the second- and third-highest. The Chevrolet Colorado is the first domestic Standard Pickup winner in more than ten years, and the Nissan Titan carried the Full-Size Pickup category. The press release below has all the details on how winners and losers are selected, and the full list of automakers and how they finished. "The Customer's 'Total' Experience Defines Quality, Fiat Chrysler Scores Highest in Total Quality," says Strategic Vision The 2015 Total Quality Awards® SAN DIEGO, Friday, July 17, 2015 — Unknown to many, when some consumer research firms rank a car company's quality performance they often do so by simply "counting problems." In the past, this may have been acceptable, but in today's modern and efficient manufacturing world the difference between the worst brand and best brand is LESS than half-a-problem per vehicle. Thus, any "quality ranking" based on this method is severely lacking in the complete picture of the "Total" Quality experience that customers actually use to judge their product ownership.

2019 Ram 1500 Classic Warlock adds Mojave Sand Package

Fiat Chrysler earlier this year brought back the old Warlock name from its Mopar division as a special edition for the Ram 1500 pickup truck. Now, the company is trotting out a new appearance package to go with the Classic Warlock. It’s called the Mojave Sand Package, and it adds a sport performance hood, 20-inch aluminum wheels painted black and the namesake exterior color. That pairs with the Warlock package, which is based on the Ram 1500 Classic and brings the R-A-M logo bluntly displayed on the heavy black grille, powder-coated bumpers front and rear, Warlock decals on the sides of the bed and a one-inch lift over the factory version. ItÂ’s available on the quad cab or crew cab models and comes with a choice of engines: either the 3.6-liter Pentastar V6, which makes 305 horsepower and 269 pound-feet of torque, or the 5.7-liter Hemi V8, which puts out 395 hp and 410 lb-ft. Warlock, of course, harkens to the custom version of the old Dodge pickup that was built from 1976 to 1979, having been introduced following positive public response to a truck originally designed as an auto show concept. It had chrome-plated running boards, oak sideboards and gold striping, wheels and upholstery. 2019 Ram 1500 Warlock View 14 Photos None of those features make it to the modern Warlock, unfortunately, but it does provide some value for truck lovers. The Mojave Sand Package adds to 10 color options on the Classic Warlock. All versions go on sale late in the third quarter starting at $37,040, including the $1,695 destination fee.