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Ram boss thinks midsize truck could fit in the lineup

The execs at Ram are changing their tune about the possibility of a midsize truck in the US. Nothing is certain yet, but the chances now look a little more favorable. "I think there's opportunity there in the US if you look at what's happened in the mid-size segment here – significant growth last year," Jeep and Ram boss Mike Manley told the Detroit News. "I think that space is big enough, certainly, to have two offerings there." The other product that Manley alludes to is the forthcoming Jeep Wrangler-based pickup that's due in 2017. However, there might not be much customer overlap between the Jeep and those looking for a more traditional Ram-branded model. Manley admitted the most likely candidate for a midsize Ram would be for the company to use an existing Fiat platform, according to the News. One possibility could be rebranding the Fiat Toro pickup, but it's rather small at 20-inches shorter than a Chevrolet Colorado. This greater openness to a midsize Ram is a complete change from the company's position in the past, though. Last spring, the brand's CEO for North America said he couldn't find a strategy to make the model work. FCA boss Sergio Marchionne made the same point in 2014, when he admitted the company showed a Ram 1000 at design clinics, but the response was "lukewarm." Over the past couple years, the midsize truck market has a renaissance of fresh products. The Chevy Colorado and GMC Canyon are successes both critically and commercially. The latest Tacoma is on sale, and the new Honda Ridgeline is imminent. We know Nissan has a Frontier successor under development, and there are always rumors of Ford reviving the Ranger in the US. With so much development in the segment, it's easy to see why Ram would want to be at the party. Related Video:

2019 Ram HD Chassis Cab trucks: tough on the outside, comfy on the inside

The past year or so has been big for Ram. FCA's truck division went from having some of the most dated (though still solid) pickups on the market to introducing the 2019 Ram 1500, arguably the new segment leader. A year later, at the 2019 Detroit Auto Show, FCA revealed the new Ram Heavy Duty. Yesterday, Ram announced the 1500 was getting a trick tailgate to compete with the power tailgate on the Chevy Silverado and MultiPro tailgate on the GMC Sierra. Today, at the 2019 Chicago Auto Show, FCA will present the new Ram 4500 and 5500 chassis cab models. Like the Ram 2500 and 3500, the new chassis cab trucks appear to share a lot with the current crop of Ram HD trucks. The cab itself appears to be unchanged from the outside, though the front fascia has been updated to reflect Ram's current design. As with most things, it's what's inside that counts. The chassis cab models get the fantastic interior from the 2019 Ram 1500. It's a handsome and well-appointed cabin. Even base Tradesman models benefit from the new design and packaging. There's new tech, too. The 12-inch infotainment screen is nice to look at, but customers are likely to enjoy features like adaptive cruise control, forward collision warning and automatic emergency braking (with trailer brakes). The safety tech is available on all trim levels. The trucks also pack parking assist and a 270-degree camera view. There are also camera features to help hook up trailers (including fifth-wheel goosenecks). The Ram Chassis Cab 3500, 4500 and 5500 represent Class 3, 4 and 5 GVW ratings. As such they pack some punch under the hood. The standard engine is the 6.4-liter Hemi V8 making 410 horsepower and 429 pound-feet of torque, though 4500 and 5500 models only make 370 horsepower. The Ram 3500 features cylinder deactivation to improve fuel economy. The three trucks are available with a 6.7-liter Cummins turbo-diesel inline-six. The engine makes 360 horsepower and 800 pound-feet of torque. An Aisin six-speed auto is available on V8 models and standard with the diesel. Both engines are available with dual alternators. The trucks are available in four industry-standard frame lengths measured in inches from the cab to the rear axle: 60, 84, 108 and 120. Upgraded brakes should shorten stopping distances and improve pedal feel. Thanks to high-strength steel and aluminum, the truck should weigh about 120 pounds less than before.

Ram thinks EcoDiesel will lure small-pickup buyers into fullsize 1500

One of the more curious developments at the Los Angeles Auto Show this week was the return of the Chevrolet Colorado pickup truck. General Motors ended production of the Colorado and its cousin, the GMC Canyon, early last year. At the time, the decision seemed to be the final curtain for small and midsize domestic pickups, as it followed Ford's decision to kill the Ranger and Chrysler's decision to end production of the Dodge Dakota.
Bigland argues the Ram 1500 EcoDiesel is essentially competing for the same buyers as the Colorado.
Does Chevy's revival of the Colorado mean a new dawn for the segment overall? Yes and no. The Colorado's reinvention essentially provides a peek at how automakers tackle the same problem in two different ways. GM's approach is to create a new midsize pickup. Chrysler's approach, on the other hand, would seem to focus more on the prospective buyer than the product itself.