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Ram 2500/3500 Heavy Duty trucks rustle up more luxury with Rodeo Edition

Now there's an even more luxurious version of Ram's Heavy Duty 2500/3500 pickup called the Ram Rodeo Edition. This takes the already highly-appointed Laramie Longhorn heavy duty work truck and gives it even more features for the 2018 model year. On the outside you get body-colored bumpers and side-steps. For single-rear-wheel trucks you'll get 20-inch aluminum wheels, and dual-rear-wheel trucks will have 17-inch polished aluminum rims. The Longhorn name will stretch across the tailgate in a more subdued fashion than we thought it would have. A suede headliner is the main change over the base Longhorn on the inside. Functionality is where the your money really goes for the Ram Rodeo, because it'll come with the gooseneck trailer prep package and bed-view camera. In addition to that you'll get a rear air suspension to aid in load-leveling when hauling payload or a trailer. A set of skid plates and the Mopar bed step round out the Ram Rodeo Edition changes. You'll be able to get the Ram Rodeo with the crew cab or mega cab configurations. Both the 6.4-liter V8 and the 6.7-liter Cummins I6 diesel are fair game as well. A base 2500 Longhorn will run you $56,440 including destination, but the Ram Rodeo Edition starts at $62,485. The 3500 bumps that up to $72,955. Luxury trucks are not cheap. Ram says the Ram Rodeo Edition will be available in the third quarter of 2018, so essentially, they've arrived. Featured video:

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Huge, pricey trucks haul jobs and profits for the Detroit Three

DECATUR, Texas — Mickey McMaster is on his 12th pickup truck. The 61-year old farm equipment dealer in Decatur, Texas, two weeks ago treated himself to a 2019 GMC Denali for around $69,000 — a reward for long hours at work. "For me this is the Cadillac of trucks, it's a real luxury vehicle," McMaster said. "I've worked my way up to afford a truck like this and it shows that I've earned it." McMaster is the kind of customer General Motors Co is banking on as it plans to add 1,000 jobs at a plant in Flint, Michigan that will build a new generation of its largest pickups. Demand from Texas and other heartland states for big pick-ups is providing a lifeline to many workers the No. 1 U.S. automaker is laying off at plants elsewhere. The Detroit Three automakers and thousands of their U.S. workers are counting on customers like McMaster to keep buying bigger and more luxurious pickup trucks even if overall U.S. vehicle demand weakens this year, as most analysts predict. At Flint, GM will build a new generation of its heavy-duty Chevrolet Silverado and GMC Sierras, including luxury models that are some of the most profitable vehicles on the planet. GM, Ford Motor Co and Fiat Chrysler Automobiles NV's Ram division own the segment and are each doubling down with new or redesigned models launching this year. Sales of heavy-duty pickups in the United States have grown to more than 600,000 vehicles a year, up more than 20 percent since 2013, according to industry data. Prices for luxury models can easily top $70,000. GM on Tuesday celebrated the launch of a new generation of heavy-duty GMC and Chevrolet pickups at the assembly plant in Flint, Michigan, that is now building all such trucks for the company. At the same time that GM is laying off thousands of U.S. workers and planning to shutter five North American factories, Flint is hiring. The plant runs on three daily shifts, six days a week. As the new model's assembly system ramps up, the plant's capacity will increase by more than 25 percent, plant manager Mike Perez told Reuters. The Flint plant plans to add 1,000 workers, more than half of the 1,500 factory workers who have asked to transfer from plants GM has targeted for shutdown as part of CEO Mary Barra's restructuring plan. "We're bringing in 50 to 100 people every week," said Perez. Workers last week were still finishing the job of retooling the Flint factory to build the new heavy-duty trucks as part of a $1.5 billion investment project.