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Watch the 702-horsepower Ram 1500 TRX terrorize the Nurburgring

Warning: Video above contains NSFW language. Ram's massive, Hellcat-powered 1500 TRX views performance differently than, say, the 2022 Audi RS3. It was designed for the dunes, not for the track, but that didn't stop a British YouTuber from taking the behemoth to the Nurburgring in Germany to find out what it can do. While the famously challenging track is often open to anyone willing to pay to get in, regardless of whether they're in a Porsche 911 GT2 RS or in a rented Kia Rio, officials have reportedly started turning away folks who show up in massive trucks, so getting the TRX past the gates was a small victory. Once on the track, the supercharged, 6.2-liter V8's prodigious 702-horsepower output quickly pelts the pickup towards its 117-mph speed limiter. Ram conservatively quotes a 0-60 time of 4.5 seconds, and the TRX has no trouble pulling it off. That's great on a drag strip, but on the 'Ring? You need to turn, and sharp handling doesn't appear on the TRX's resume; you may as well ask a Honda Civic Si to blast across the desert at 90 mph. It leans into turns like a fighter jet, but the Hellcat V8 pulls it out of a bend with ease as it completely dwarfs every car it passes — except a first-generation Land Rover Defender, which looks equally out of place. Interestingly, it sounds like the biggest issue the 6,400-pound TRX ran into while lapping the 'Ring was related to its braking system. There's no word on what shape the different parts were in before the run, but the front brakes can be seen smoking — and smelled, according to the man in the camera car — relatively early on in the run. But, here again, this is not the type of situation they were developed to perform in. "My brake pedal is about halfway down the floor at the moment, but it still has some functionality ... a little bit," the driver says at one point. And yet, the overall experience was positive. "This was a great thing to do! I'm really glad I did it," he concluded. As a bonus, the off-road-tuned suspension lets the TRX pass other cars (including a lot of high-end models) by simply moving two wheels from the track to the grass. We've embedded the full, 17-minute-long video above; note that it includes some NSFW language. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Chrysler launches new Ram ads and gears up for Super Bowl XLV [w/videos]

Perhaps no car company has made bigger splashes in the last two years at the Super Bowl than Chrysler, and the automaker's marketing chief, Olivier Francois, said today that he plans to be all over the big game again in February.
Last year, the company made an ad featuring Hollywood icon Clint Eastwood. The spot achieved viral status quickly when pundits charged that Eastwood's lines were politically motivated; meant to appeal to progressive voters/viewers favoring a second term for President Obama. In 2011, agency Wieden & Kennedy burst into the game with a now famous commercial featuring Eminem. Both ads have supported Chrysler's "Imported from Detroit" marketing platform.
Francois briefed reporters Monday at the Detroit Opera House while he also debuted a new series of ads for the Ram brand.

Fully electric Ram 1500 announced, will begin production in 2024

Ram is fully present and accounted for at Stellantis’ EV Day. The company announced and teased a fully-electric Ram 1500 that is due to be out in 2024. And itÂ’s not just going to be fully revealed in 2024. Ram says itÂ’s going to begin production on the electric pickup that year. Details are scarce on the ground, but Ram teased us with some shadowy images of what we should expect of its electric full-size pickup. It looks almost nothing like the current Ram 1500, with an incredibly sleek profile, full-width front light bar and surprisingly short bed. WeÂ’re not sure how representative this photo will ultimately be of the production pickup, but it looks like Ram is open to big, revolutionary change in pickup design with this product. Specific details about the pickup werenÂ’t talked about, but Stellantis does provide a range estimate for an upcoming “STLA Frame” BEV platform (pictured above) that will undoubtedly underpin this Ram. As of today, Ram says it will offer a range of up to 500 miles. There will surely be lesser versions with smaller battery packs, but a 500-mile range is a great place to start. Ram also said that it would offer fast charging up to 150 kW, smart storage solutions and advanced automation. “With full knowledge of what our competitors are doing, we will surpass their offerings with the Ram 1500 battery electric vehicle built to again redefine the full-size segment," says Mike Koval, Ram CEO. That sounds like a direct shot at the 2022 Ford F-150 Lightning, but we still haven't seen what GM is cooking up for its electric full-size pickup. Besides the 1500, Ram says it will offer a fully electrified solution “in the majority of our segments by 2025.” RamÂ’s portfolio of vehicles is rather limited, but that suggests weÂ’ll see electric versions of the ProMaster and ProMaster City at some point. The “majority” stipulation in there is likely referring to the Heavy Duty truck segment. There could be EVs there one day, but thatÂ’s certainly the segment that Ram is excluding for the time being.