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Discerning Ram owners can now match their truck to their RV

Are you frustrated that the two-tone paint on your new pickup truck doesn't match the RV that it's hauling? We have good news for you. Today, at the Dallas Auto Show, Ram unveiled a new color for the 2017 Laramie Longhorn: the imaginatively named RV Match Brown. In Ram's words, the "Luxurious two-tone premium model displays distinctive design cues" and is "designed to match or complement RV trailer graphics." The new color replaces White Gold in the two-tone lineup and is only available on the Laramie Longhorn trim. In addition to running the bottom length of the truck, the RC Match Brown paint covers the side steps and the spokes on the 20-inch aluminum wheels. All 1500 Laramie Longhorns come with 20-inch wheels, while the 2500 and single-wheel 3500 models come with 18s as standard and offer optional 20s. The color wasn't designed to replicate one specific color, just that general shade of brown that seems to be ubiquitous in the RV industry. The RV Match Brown is available with nine exterior colors. The Laramie Longhorn is the second highest trim level of the Ram 1500, slotting just below the Ram Limited. Features include items like laser-etched leather with complimenting walnut burl inserts. It's no Rolls Royce, but it's hard to find a more decked-out truck on the market. Related Video:

Ram Truck's Gear Up! hunting series teaches you how to gut a deer

Ram knows that hunters and other outdoor enthusiasts make up a key demographic of its trucks' sales, so late last year it started an Internet hunting video series called Gear Up! on YouTube hosted by a variety of attractive ladies dressed in camouflage. (Ram knows its target audience, eh?).
This series has been going since October, but it caught our eye with a recent episode that gives instructions on how to properly gut (or dress) a deer. There are no graphic images, but Megan (this episode's host) does provide detailed and frank - if slightly surreal - deer-processing tips in a cheerful tone. For example: "Begin sliding your knife up the deer's belly towards its neck" and "sever the final tubes of the rectum." Oh, and this gem: "At this point, you'll need to get a little limber and actually stick your hand and knife up through the hole that is now visible leading into the deer's throat..."
Keep in mind, this is one of the advanced videos, so if you're really trying to learn how to hunt deer, you should start from the earlier, beginner-level videos in this Hunting 101 series. Scroll down if you'd like to learn how to clean a deer carcass Ram-style, and we've even included a few of the other how-to videos (including how to choose a taxidermist!) in this somewhat bizarre lifestyle marketing series.

2020 Ram 1500 4x4 Suspension Deep Dive

What is taking everyone so long? That’s what I continually ask myself each time yet another all-new full-size pickup comes out with leaf spring rear suspension. Meanwhile, this 2020 Ram 1500 pickup represents a dozen years since coil spring rear suspension debuted when its prior generation was still being called a Dodge Ram 1500. Ford, Chevrolet, Toyota and Nissan introduced full redesigns of their pickups well after Ram proved that coil springs were the way to go, and yet leaf springs persist with the competition. IÂ’m not just popping off, here. In the 1990s I used to specialize in pickup truck suspension tuning for the Toyota Technical Center. Leaf springs are crude and loaded with compromises, but thatÂ’s all that truck design engineers ever gave us to work with. I was instantly all-in on RamÂ’s move to rear coils after the first few miles of driving a 2009 Ram 1500 pickup. Empty-bed ride comfort and handling were on another level, but it could still tow and haul. In fact, towing stability proved to be frankly incredible on the normally-treacherous downhill leg of my winding tow test grade. I fully expected everyone would copy it immediately. But they didnÂ’t. Others may have doubted the payload aspects. Ram never did. It soon doubled down and put coils under the back of its 2014 2500-series trucks. IÂ’ve developed other theories that seek to explain why no one followed their lead, but theyÂ’re not worth dredging up because I think the dominoes will soon begin to fall. Spy photos suggest that the next Toyota Tundra will switch to coils, and there are rumors that the Ford Raptor is going that way. ThatÂ’s not much of a stretch because the Ranger Raptor (only available outside the U.S.) already has coil spring rear suspension. WhatÂ’s the big deal? LetÂ’s take a look at the underside of a 2020 Ram 1500 Laramie 4x4, the second iteration of the Ram 1500 to employ coil spring rear suspension.   As it has for some time, the front end of the Ram 1500 rides on double wishbone suspension. The truck employs a high-mount upper wishbone (yellow arrow) that positions the upper ball joint up behind the tire sidewall instead of inside the wheelÂ’s barrel. This layout offers improved steering geometry and reduced stress in the upper ball joint, the upper control arm and its mounting points.   Coil-over spring/shock assemblies (green) come standard on all 2019+ (fifth-generation) Ram 1500 pickups whether they have four-wheel drive or not.