2024 Ram 3500 Tradesman on 2040-cars

Auto blog

The 2019 Ram 1500 Classic is new but is also old

If you've been following the interesting strategy that Jeep employed by keeping the old Wrangler on sale alongside the brand new JL Wrangler ( at least until the Scrambler needed the production line), Ram's move here – slapping a "Classic" badge on the end of the old 1500 – shouldn't be all that surprising. And that's what's happening. Not all the trim levels will be available, and the move is targeted at fleet buyers and those on a tight budget. For those cost-conscious buyers, snagging a Classic rather than a new Ram might be a prudent move. After all, while the brand new Ram 1500 is a very nice truck and a decided upgrade from the old one, there's nothing fundamentally wrong with the outgoing truck – particularly if your needs are utilitarian. So, onto the changes. The reduced trim level spread on the 1500 Classic goes like so: Tradesman, Express, Big Horn (or Lone Star if you're in Texas), and SSV (Special Services Vehicle) intended for law enforcement. You'll notice that some trims are missing, and there's nothing fancy here. If you want anything beyond the Big Horn, like a Laramie, Rebel, Longhorn, or Limited, you'll need to step up to the newer truck. There's good news, though. Some stuff from the higher trims that are now out of production can be had on 1500 Classics through some new packages. The Chrome Plus package offers some upgrades to the Tradesman trim, like body-color bumpers, 17-inch wheels, keyless entry, and carpet. The Tradesman SXT gets chrome bumpers, fog lamps, dual exhaust (on V8 models), and 20-inch chrome wheels – some of which is new to the Tradesman trim, even as an option. And the Express Black Accent Package blacks out the badges wheels, and headlight bezels. So while there's less choice overall, you can still add some up-level touches to the 1500 Classic. The powertrain and bed/cab configurations are still robust. You can get the Regular Cab with a regular or long bed, the Quad Cab with the regular bed, or the Crew Cab with the short or regular bed. The 3.6L Pentastar V6 and 5.7 Hemi V8 are both available with 2- or 4WD, and the EcoDiesel will go on sale later. We don't have the all-important pricing information to tell you how good of a deal the Ram 1500 Classic will be, but buyers dragging their feet on buying a lower-trim 2019 Ram 1500 might want to cool their heels until later this year when the 1500 Classic goes on sale to see if it better fits their needs. Related Video: This content is hosted by a third party.

Watch the video that inspired Ram's Farmer Super Bowl commercial

Chrysler may have the Super Bowl's most popular commercial for a third year in a row. Eminem and Eastwood helped it earn that distinction the last two years, and while Oprah did the voiceover for this year's Jeep ad, it's Chrysler's other spot that's in the running for Most Valuable Ad after the big game this year.
So where did the Ram brand's commercial about farmers come from? As it turns out, the ad appears to be inspired, shall we say, by a video produced by Farms.com that was uploaded to YouTube in June, 2011. Greg Mitchell of The Nation pointed out the similarities between the two in an article published this morning. The video uses the same speech given by famed radio broadcaster Paul Harvey played over a slideshow of farming images. It's the same concept as Ram's ad, though the truck brand did go out and commission its own images shot by very well-known photographers for its version.
Did Ram steal the idea? That does not appear to be the case. A message left on the Farms.com YouTube video says "Farms.com is pleased to be working with Ram Trucks and support the 'Farmer' Super Bowl commercial." When you play the video, a link even pops up to watch Ram's version.

Ram Truck's Gear Up! hunting series teaches you how to gut a deer

Ram knows that hunters and other outdoor enthusiasts make up a key demographic of its trucks' sales, so late last year it started an Internet hunting video series called Gear Up! on YouTube hosted by a variety of attractive ladies dressed in camouflage. (Ram knows its target audience, eh?).
This series has been going since October, but it caught our eye with a recent episode that gives instructions on how to properly gut (or dress) a deer. There are no graphic images, but Megan (this episode's host) does provide detailed and frank - if slightly surreal - deer-processing tips in a cheerful tone. For example: "Begin sliding your knife up the deer's belly towards its neck" and "sever the final tubes of the rectum." Oh, and this gem: "At this point, you'll need to get a little limber and actually stick your hand and knife up through the hole that is now visible leading into the deer's throat..."
Keep in mind, this is one of the advanced videos, so if you're really trying to learn how to hunt deer, you should start from the earlier, beginner-level videos in this Hunting 101 series. Scroll down if you'd like to learn how to clean a deer carcass Ram-style, and we've even included a few of the other how-to videos (including how to choose a taxidermist!) in this somewhat bizarre lifestyle marketing series.